×
You will be redirected back to your article in seconds

Yahoo, Other Oath Programming Launches on Roku Channel as Verizon Hopes to Boost Video Revenue

Verizon’s Oath struck a deal with Roku to distribute live and on-demand content from Yahoo and other media properties on the device maker’s free-to-watch Roku Channel.

None of the Oath programming will be exclusively available on the Roku Channel. That will also continue to be available for free on Oath’s owned-and-operated sites and apps. Through the deal, Oath wants to get its ad-supported content in front of Roku’s installed base of users, which was about 22 million as of the end of June 2018.

Presented under the “Yahoo” banner on the Roku Channel, the live and VOD content comes from Oath’s Yahoo News, Yahoo Finance, Yahoo Sports, HuffPost, RYOT and MAKERS.

Oath has been losing steam in recent quarters — and Verizon hopes its video initiatives like the new deal with Roku will help turn things around. Revenue for Oath dropped 6.9% in the third quarter of 2018, to $1.8 billion, with Verizon blaming declines in search and desktop traffic. The telco said it expects sales at Oath, which combined AOL and Yahoo, to be “relatively flat in the near term.”

Launched in September 2017, the Roku Channel features free-to-watch movies and TV shows licensed from Lionsgate, MGM, Sony Pictures Entertainment, Warner Bros., Showtime, Fox, and Epix, as well as live-streaming programming from partners including ABC News, Cheddar, and PeopleTV. In addition to Roku streaming players and TVs, the Roku Channel is available on the web and mobile devices.

The Yahoo News lineup includes video series and documentaries and live coverage around special events, such as next week’s U.S. midterm elections with coverage kicking off at 8 p.m. E.T. on Nov. 6. Yahoo Finance provides four daily live business day programs; starting Nov. 5, it will expand the shows to five hours of daily programming and will launch an eight-hour slate in January 2019.

Yahoo Sports delivers breaking news plus shows like “Fantasy Football Live,” “The Spin” and “The Rush,” as well as “Mostly Football,” a sports-and-culture pregame show with former NFL star Martellus Bennett. HuffPost provides a variety of original documentary and news programming, while the RYOT studio produces feature-length and short-form content in both traditional and emerging VR formats. MAKERS is Oath’s feminist media brand, touting a large collection of video profiles of women.

More Digital

  • Sean Hannity Reveals Broadband Plans for

    Sean Hannity Reveals His Broadband Plans for Fox News (EXCLUSIVE)

    Sean Hannity sometimes tells younger colleagues at Fox News Channel that he is “the bridge between two generations of Fox” because he has been part of its primetime lineup since 1996. Now he may serve a similar purpose for a third. Fox News will next week bring Hannity to the world of video-streaming, launching “Hannity [...]

  • Crackle - To Win it All

    Sony Crackle Nabs 'Rainbow Six Siege' Esports Documentary Streaming Rights

    Sony Crackle has secured exclusive streaming rights to Ubisoft’s esports documentary “To Win it All: The Road to The Six Invitational,” following three pro players of “Tom Clancy’s Rainbow Six Siege” shooter as they head to the title’s biggest tournament of the year. The free streaming network is slated to bow the documentary Friday, Jan. [...]

  • Hulu With Live TV Full Channel

    Hulu Hikes Price of Live-TV Bundle to $45 Monthly, Drops VOD Plan With Ads to $6

    Hulu wants to drive more customers to its ad-supported streaming package — lowering the official price from $7.99 to $5.99 per month — while it’s trying to turn a profit on the live-TV bundle with a price hike. Starting next month, Hulu With Live TV will increase by $5 per month, rising from $39.99 to [...]

  • patreon logo

    Patreon Now Has Over 3 Million Patrons, Expects to Pay $500M to Creators in 2019

    Membership services platform Patreon now has more than 3 million patrons who pay to support any of its over 100,000 creators every month, the company announced Wednesday. It’s also on track to pay more than $0.5 billion to creators this year. Patreon’s business is growing at a healthy rate. Payouts have been nearly doubling year-over-year [...]

  • YouTube TV

    YouTube TV Expanding to Cover Entire U.S., No International Launch Plans Right Now

    Soon, virtually anyone in the U.S. will be able to subscribe to YouTube TV, Google’s $40 monthly over-the-top internet television service aimed at cord-cutters. First launched in five cities in April 2016, YouTube TV has been available in the top 100 markets in the U.S., covering around 85% of households, for about a year. Starting [...]

  • BTF Media, Vince Gerardis Pact Sign

    NATPE: BTF Media, Vince Gerardis Pact for Six Projects (EXCLUSIVE)

    MIAMI — BTF Media, producer of breakout series “Hasta Que te Conocí” and “El Secreto de Selena,” is teaming with Vince Gerardis, a co-executive producer with George Martin on “Game of Thrones,” on a six-project co-production alliance. Spearheaded at BTF Media by founder-partner Ricardo Coeto, the agreement takes in the development and co-production of the [...]

More From Our Brands

Access exclusive content