×
You will be redirected back to your article in seconds

Xiaomi Preps New Mi Box Android TV Streamer for U.S. Market

Chinese consumer electronics maker Xiaomi is giving competing with Roku another shot: The company is preparing to release a new version of its Mi Box streaming device in the U.S., if a new FCC filing is any indication. The streamer, which goes by the model number MDZ-22-AB, appears to be once again based on Google’s Android TV platform. Xiaomi didn’t respond to a request for comment.

The device will ship with a slightly redesigned Bluetooth remote control, which features a shortcut button for Netflix as well as something the remote control manual describes as a “shortcut key for live TV,” perhaps linking to linear internet TV streaming services. The remote also has an integrated microphone and a microphone button for access to the Google Assistant.

Xiaomi introduced a Chinese version of its Mi Box earlier this year. That device isn’t based on Google’s Android TV platform, but instead makes use of the company’s own PatchWall interface. Photos included in the FCC filing suggest that the hardware and form factor of the Chinese Mi Box and the new, still-unannounced U.S. model are likely going to be the same.

Xiaomi Mi Box FCC filing
CREDIT: Courtesy of Xiaomi

This isn’t the first time Xiaomi is looking to sell TV streaming hardware to U.S. consumers. The company first struck a partnership with Google to release an Android TV-powered Mi Box in 2016. This marked the first time for Xiaomi to sell a device designed specifically for U.S.consumers. However, the 2016 version of the Mi Box failed to effectively compete with devices made by Roku and Amazon, and is not for sale via Xiaomi’s website anymore.

More Digital

  • BTF Media, Vince Gerardis Pact Sign

    NATPE: BTF Media, Vince Gerardis Pact for Six Projects (EXCLUSIVE)

    MIAMI — BTF Media, producer of breakout series “Hasta Que te Conocí” and “El Secreto de Selena,” is teaming with Vince Gerardis, a co-executive producer with George Martin on “Game of Thrones,” on a six-project co-production alliance. Spearheaded at BTF Media by founder-partner Ricardo Coeto, the agreement takes in the development and co-production of the [...]

  • Bob Bakish Variety Cover Story

    Viacom Has Acquired Pluto TV Streaming Service for $340M

    Viacom has acquired Los Angeles-based video streaming service Pluto TV for $340 million in cash, both companies confirmed Tuesday. “Today marks an important step forward in Viacom’s evolution, as we work to move both our company and the industry forward,” said Viacom CEO Bob Bakish in a statement. “Pluto TV’s unique and market-leading product, combined [...]

  • Bob PittmanVariety Entertainment Summit at CES,

    iHeartMedia Bankruptcy Plan Approved, CEO Bob Pittman's Contract Renewed

    A U.S. court has approved the bankruptcy plan of iHeartMedia, the biggest radio broadcaster in the U.S., which will shave down its crushing debt load and separate iHeartMedia from Clear Channel Outdoor Holdings. The company said chairman and CEO Bob Pittman and Rich Bressler, president, COO and CFO, have extended their contracts by four years. [...]

  • Instagram Logo

    Netflix Lets iOS Users Share Movies, Shows to Instagram Stories

    Netflix is tapping into Instagram Stories for some word-of-mouth promotion: The streaming video service rolled out a new Instagram integration Tuesday that allows iOS users to share their favorite movies and TV shows via Stories. To do so, users simply select the title of their choice within the Netflix iOS app, and then share it [...]

  • Brian Lockhart - ESPN+

    ESPN Hires NFL Media's Brian Lockhart to Head ESPN+ Original Content

    ESPN recruited Brian Lockhart, who has spent more than a decade at NFL Media, as executive producer of original content for the ESPN+ subscription-streaming service. Lockhart will oversee strategy and development for all ESPN+ original programming initiatives, including new projects as well as existing shows such as “Detail,” “More Than an Athlete,” “The Board Room,” [...]

  • Roma

    Netflix Joins the Motion Picture Association of America

    UPDATED WASHINGTON — Netflix has joined the Motion Picture Association of America, a move that reflects its evolution as a major player in the movie business. The MPAA currently has six major studios as members, and it collected about $38 million in membership dues in 2017, according to its most recent filing with the IRS. [...]

More From Our Brands

Access exclusive content