×

Walmart Launches Online Store for Ebooks, Audiobooks

Amazon just got yet another competitor in the ebook and audiobook space: Walmart launched its very own digital book store Wednesday, selling ebooks as well as audiobooks through its website and dedicated apps.

The retail giant’s digital book service is being powered by Kobo, the ebook company owned by Japan’s Rakuten. Through the partnership, Walmart customers are now able to buy from a catalog of more than six million books, which can be read through dedicated mobile apps as well as Kobo’s line of ebook readers.

Walmart is also launching a Kobo-powered audiobook subscription service for $9.99 per month. For that price, consumers get one book credit per month. Audiobooks will be accessible even after a subscription is cancelled.

As part of the partnership, Walmart will also start to sell so-called digital book cards that can be redeemed online for ebooks in 3500 stores. Additionally, Walmart will sell Kobo’s latest ebook reader in 1000 stores.

Amazon has long dominated the ebook market with its Kindle readers and online store, and the company’s Audible subsidiary is the audio book market leader. But more recently, other companies have tried to go head-to-head with Amazon on both fronts. Most notably, Google launched its own audiobook store as part of its Google Play Books service in January.

 

More Digital

  • Recording Studio

    Cloud-Based Music Mastering Platform Landr Raises $26 Million

    Cloud-based music mastering and distribution platform Landr has raised a $26 million Series B round of funding. The new founding round was led by the Sony Innovation Fund, microphone manufacturer Shure, state-owned financing corporation Investissement Québec and Fonds de solidarité FTQ. Warner Music, Plus Eight Equity Partners, Slaight Communications, YUL Ventures and PEAK Capital Partners [...]

  • NBC News - Quibi

    NBC News to Produce Two Daily Shows for Jeffrey Katzenberg’s Quibi

    NBC News has joined Quibi’s ambitious bid to build a mobile subscription TV service. NBCUniversal’s news division plans to build a custom set at 30 Rock where it will produce daily morning and evening newscasts, seven days per week, for Quibi, the well-funded mobile video startup from chairman Jeffrey Katzenberg and CEO Meg Whitman. The [...]

  • patreon logo

    Patreon Raises $60 Million in New Funding

    Membership services startup Patreon just got a major cash infusion: The company announced Tuesday that it has raised a $60 million Series D round of funding led by Glade Brook Capital. Existing investors Thrive Capital, Initialized, Index Ventures, DFJ, Freestyle Capital, Charles River Ventures and Otherwise participated in the funding round as well, which brings [...]

  • Picture shows: MAKING OF - Underwater

    Netflix Orders 'Oceans' Natural History Series From 'Blue Planet II' Creator

    Netflix has ordered a multi-part natural history series on the world’s oceans from Freeborne Media, the production outfit of acclaimed natural-history producer James Honeyborne, who created “Blue Planet II.” Each of the series’ episodes will focus on a different ocean, “combining the disciplines of oceanography, geography and earth sciences to experience these characteristics in new [...]

  • Netflix-logo-N-icon

    Netflix Adds Five Original Series to India Slate

    Streaming giant Netflix has added five originals across genres to its India series slate. “Bombay Begums”, created, written and directed by Alankrita Shrivastava (“Lipstick Under My Burkha”), will follow the varied journeys of five women who bond in contemporary urban India. The series is executive produced by Chernin Entertainment (“The Greatest Showman”) and EndemolShine India [...]

More From Our Brands

Access exclusive content