×
You will be redirected back to your article in seconds

Subscriptions Overtake Paid Downloads on HTC’s Viveport VR Service

Users of HTC’s Viveport VR content store now download more titles via the company’s subscription service than as paid downloads, revealed Viveport president Rikard Steiber during the company’s VR press conference at the Consumer Electronics Show in Las Vegas Monday.

Publishers still make more money with paid downloads than with the company’s subscription service, Steiber told Variety on the sidelines of the press event. However,  he said that he’d expect subscriptions ultimately to become the biggest revenue driver as well.

HTC launched its Viveport VR subscription service in April of last year, and has been offering consumers the ability to download up to five titles per month for a flat fee of $7. The company splits this revenue 70/30 with developers, meaning that developers get $1 every time a consumer downloads one of their titles. Steiber didn’t want to comment on the number of subscribers HTC has signed up for the service, but he said that it is generating real revenue. “It is starting to become meaningful for developers,” he said.

HTC primarily used its CES event to unveil new hardware, including a Vive Pro headset with a higher display resolution and a wireless tracker that will allow consumers to ditch the cables that have until now tied their headsets to their PCs.

But the company also used the event to announce the launch of a new version of Vive Video, an app that allows VR users to watch 2D and 360 videos with their headset. For this latest version, HTC has teamed up with Vimeo to make the service’s catalog available via Vive Video.

HTC also announced a Vive Video version for Google’s Daydream VR platform Monday. “Vive Video wants to be a tool that works across platforms,” Steiber told Variety. At this point, HTC is focused on adding content to the app, but Steiber said that it may ultimately add monetization options as well. “It has been challenging for many creators to monetize 360 video,” he said. HTC may at some point add in-app payments, ads or subscriptions to help with monetization, Steiber said.

More Digital

  • Evan Williams, Twitter founder (R) and

    Twitter Co-Founder Evan Williams Steps Down From Company’s Board

    Twitter co-founder Evan “Ev” Williams is stepping down from the company’s board, Twitter announced in a SEC filing Friday afternoon. Williams will depart from the board at the end of this month, according to the filing. “It’s been an incredible 13 years, and I’m proud of what Twitter has accomplished during my time with the [...]

  • Facebook Logo

    Facebook Shuts Down Controversial Ovano VPN App

    Responding to a continued backlash over its data collection practices, Facebook pulled the plug on its Ovano VPN app Friday. Ovano, which promised users an added level of privacy while using public Wifi hotspots, was used by Facebook for market research purposes. Facebook removed the app from the Google Play store Friday, and the company [...]

  • Smosh

    Smosh Acquired by Rhett & Link's Mythical Entertainment

    UPDATED: Smosh, the long-running YouTube comedy brand, has been acquired by Mythical Entertainment, the company formed by Rhett & Link, hosts of comedy show “Good Mythical Morning.” As first reported by Variety last week, Mythical emerged as the leading candidate to buy Smosh, which was left stranded after parent company Defy Media shut down without [...]

  • China Video Streaming Giant iQIYI Loses

    Chinese Video Giant iQIYI Loses $1.3 Billion in 2018

    Chinese video streaming firm iQIYI lost over $1.3 billion in 2018, as revenues and subscriber numbers ballooned. The deepening losses reflected ever higher spending on original content production. Announcing its first full-year financials since a March IPO that launched it onto the NASDAQ, iQIYI said that it lost $1.3 billion (RMB9.1 billion) last compared with [...]

  • Roku headquarters

    Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

    Roku wants to become a billion-dollar company in 2019, and invest more in its ongoing international expansion. The streaming-device maker told investors on Thursday that it expects to generate between $1 billion and $1.025 billion this year, and that international growth was one of its key investment areas for 2019. Roku made these announcements as [...]

  • Vice Media

    Vice Media Taps Joe Simon as Chief Technology Officer (EXCLUSIVE)

    Joe Simon has been tapped as chief technology officer at Vice Media. The newly created role will include oversight of data analytics, engineering, information technology, media operations, media technology, post production, and systems management. Prior to Vice, Simon spent three years as Encompass Digital Media’s chief operating officer. Previously he held the chief technology officer [...]

More From Our Brands

Access exclusive content