You will be redirected back to your article in seconds

Vine Co-Founder Shelves V2 Successor Project

Don’t hold your breath waiting for a Vine replacement: Vine co-founder Dom Hofmann announced Friday that he is postponing the project “for an indefinite amount of time.” Hoffmann blamed overwhelming legal fees and existing work commitments for the decision.

“I’m very, very sorry for the disappointment,” he wrote on the project’s website, which had been dubbed V2.

“When I announced that I was working on a follow-up to Vine, I also (perhaps foolishly) announced that it would be a personal project and personally funded,” Hoffmann wrote. He went on to say that he realized that something like a replacement for Vine could only be done by a properly funded company — and someone who doesn’t already have a job.

“I already run an early-stage company that is in the middle of development,” he wrote. “Very few backers would be happy with the split attention, and I wouldn’t be either.”

Hoffmann co-founded the short-form video sharing service Vine in 2012, and sold it to Twitter in 2013. He is now working as the CEO of Interspace, a New York-based startup that’s currently in stealth mode.

Twitter decided to shut down Vine in early 2017 after failing to develop solid monetization options for the service’s 6-second video clips, and seeing many of its key creators leave for Facebook’s Instagram. Hoffmann began teasing the development of a Vine successor late last year, and told Techcrunch in January that the service could launch as early as this spring.

On Friday, Hoffmann suggested that he may be able to launch V2 eventually, but cautioned that this won’t be any time soon. “This is indefinite, which means that it could take a long time,” he said.

More Digital

  • Lisa Utzschneider - IAS

    IAS Taps Ex-Yahoo Sales Boss Lisa Utzschneider as CEO of Ad-Verification Firm

    Integral Ad Science (IAS), a digital ad verification company, hired Lisa Utzschneider as CEO and board member. Most recently, she was Yahoo’s chief revenue officer, exiting Yahoo with Verizon’s acquisition of the company last year. Utzschneider starts at IAS effective Jan. 7, 2019, replacing president and CEO Scott Knoll, who after eight years in the [...]

  • ‘Bumblebee’ Again Tops Studios’ TV Ad

    ‘Bumblebee’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending for the second week in a row with “Bumblebee.” Ads placed for the sci-fi/action film had an estimated media value of $6.31 million through Sunday for 941 national [...]

  • Kathreen Khavari

    Kathreen Khavari Tapped by Refinery29 for 'Embrace' Comedy Pilot

    Refinery29 will begin production in 2019 on “Embrace,” a pilot from writing duo Kathreen Khavari (“Big Little Lies”) and Chuck Neal. “Embrace” will star Khavari as she comes up with an unconventional solution to prevent her Iranian immigrant parents from having to move back to Iran. Refinery29 bills the show, set in Khavari’s hometown of [...]

  • Outlander Season 4

    Starz Available for $5 a Month for Three Months Through the Holidays

    Starz is having an online holiday sale: The premium cable network is selling three months of its online streaming service for $5 per month, down from the regular price of $8.99 per month. The offer is available to new users who sign up until the end of December. Subscribers also get a 7-day free trial, [...]

  • Meg Whitman and Jeffrey Katzenberg Strictly

    Listen: Jeffrey Katzenberg, Meg Whitman Go Long on Short-Form Entertainment

    One is a legend in the media business, the other in the tech world. But together Jeffrey Katzenberg and Meg Whitman are intent on bringing the best of both worlds together for their ambitious new venture: Quibi. On the latest episode of the Variety podcast Strictly Business, the dynamic duo shared their battle plan to [...]

More From Our Brands

Access exclusive content