×
You will be redirected back to your article in seconds

VidCon Has a New Marketing Chief: Nickelodeon’s Sarah Tortoreti

VidCon tapped Sarah Tortoreti as VP of marketing to head up the digital-creator and video confab’s promotional strategies worldwide.

Tortoreti joins VidCon from Viacom’s Nickelodeon, where she was director of marketing and brand strategy since April 2016. In early 2018 Viacom acquired VidCon, founded by veteran YouTube creators Hank Green and John Green.

In the newly created role at VidCon, Tortoreti will be responsible for development and management of all aspects of the VidCon brand, overseeing its global marketing strategies across social media and editorial content, as well as internal and external communications. She’ll also collaborate on outreach to featured creators and industry executives for VidCon’s slate of live events in the U.S., Australia, the U.K. and future markets.

Tortoreti reports to VidCon GM Jim Louderback and will be based in Viacom’s L.A. office in Hollywood.

At Nick, Tortoreti led marketing for the Nickelodeon Experience group, aimed at bringing the Nickelodeon brand, characters and intellectual property to life through in-person events including Nickelodeon SlimeFest and the “SpongeBob SquarePants” Broadway musical. She earlier led marketing and brand strategy efforts for Nickelodeon offshoot brands including Nicktoons, TeenNick, NickSports, NickSplat and Nick Music.

Prior to Nickelodeon, Tortoreti handled media and promotional strategy for VH1 tentpole programming. Before Viacom, she held positions at NBCUniversal, Fox News Channel, Allied Integrated Marketing and Warner Bros.’ New Line Cinema.

“As a seasoned marketing and live events leader, Sarah brings a wealth of experience to VidCon as we expand the brand’s offerings around the world,” Louderback said in announcing her hire. “Her background shaping real-world experiences for the digital-first generation will be an essential part of accelerating our growth as we gear up to celebrate our 10th anniversary in 2019.”

According to Tortoreti, “at Nickelodeon, I saw firsthand the power of VidCon as the only place uniting the world’s top social platforms, talent, fans, brands, and industry executives.”

Tortoreti joins VidCon’s executive team, which includes COO Colin Hickey; Natalie Schaefer, director of creator partnerships; Julia Maes, executive producer of VidCon US; Wendi Ekblade, director of security and facilities; and Celine Sargent, executive producer of VidCon London and Australia.

VidCon will host its first-ever VidCon London at ExCeL London from Feb. 14-17, 2019, followed by the tenth annual VidCon US 2019, set for July 10-13, 2019, at the Anaheim Convention Center.

More Digital

  • Nancy Pelosi

    Facebook on Defensive Over Fake Pelosi Video

    Facebook faced growing criticism this week over its decision not to remove a video that was doctored to suggest that House Speaker Nancy Pelosi was intoxicated during a recent public event. The video, which has been viewed more than 2.5 million times, had been slowed down notably, giving the impression that Pelosi was slurring her [...]

  • Little-Black-Mirror-Maia-Mitchell

    Netflix Launching 'Little Black Mirror' Video Series Starring Maia Mitchell, Lele Pons, Rudy Mancuso, Juanpa Zurita and More

    To promote next month’s premiere of “Black Mirror” season 5, Netflix is launching a short video series — “Little Black Mirror,” with a cast that includes an ensemble of Latinx social-media stars. The three “mini-stories,” aimed at Spanish-speaking audiences, are inspired by the tech-dystopian universe of Charlie Brooker and Annabel Jones’ anthology series. “Little Black [...]

  • Twitter

    Twitter Permanently Bans Anti-Trump Krassenstein Brothers, Who Deny They Broke Platform's Rules

    Twitter permanently suspended the accounts of Ed and Brian Krassenstein — progressive political activists famous for trolling Donald Trump and his supporters — with the company alleging the brothers used bogus accounts to amplify their reach on the platform. “The Twitter Rules apply to everyone,” a Twitter rep said in a statement. “Operating multiple fake [...]

  • Snapchat

    Snap in Talks to License Music to Let Snapchat Users Embed Songs in Posts

    Snap wants to up Snapchat’s music game. The company has been in negotiations with music companies including the big three — Sony Music Entertainment, Universal Music Group and Warner Music Group — to license song catalogs for the Snapchat app, according to two industry sources familiar with the talks, confirming a Wall Street Journal report. [...]

  • T-mobile - Netflix - John Legere

    T-Mobile Passes Netflix Price Hike Through to Subscribers

    T-Mobile is getting ready to raise prices for subscribers who have taken advantage of its “Netflix On Us” promotion: The mobile carrier will begin charging existing customers who have participated in the promotion an additional $2 per month to account for Netflix’s recent price increase. Consumers will see their bill go up starting on 6/2. [...]

  • Oona King

    Snap Hires Google Exec Oona King as First VP of Diversity and Inclusion

    Snap continues to fill out the ranks of its revamped leadership team: The Snapchat parent tapped Oona King, most recently Google’s director of diversity strategy and a former member of British Parliament with the Labour Party, as its first VP of diversity and inclusion. King, who starts at Snap on June 11, is also the [...]

More From Our Brands

Access exclusive content