×
You will be redirected back to your article in seconds

Viacom Expands Content Efforts on Snap, YouTube, Twitter

Viacom Digital Studios is stepping up its programming investments on social media with a new slate of content unveiled Wednesday at the NewFronts West event in Los Angeles.

The year-old arm of the conglomerate, dedicated to serving young viewers watching content on digital platforms, is taking some of its most cherished TV assets, as well as new intellectual property, to YouTube, Snap and Twitter.

Viacom Digital Studios is developing hundreds of hours of premium, digital-first programming designed to engage young audiences across the social and mobile platforms they love most,” said Kelly Day, president of Viacom Digital Studios.

YouTube will get new channels that extend the audience of Viacom TV staples including MTV’s “Jersey Shore,” which will include a cooking show featuring one of its cast members, Snooki, as well as Comedy Central Presents and MTV’s “Wild ‘N Out.”

VDS is also doubling down on Snap, introducing 10 new series including “Clean Slate,” “Filthy Living” and “De’Arra and Ken’s Prank Show.” Syndication of 500 episodes of other Viacom properties including “Rate the Bars,” “Decoded,” and “Spencer Pratt Will Heal You” will also hit the platform.

In addition, Twitter has begun rolling out VDS properties including BET Breaks and Comedy Central’s “Extra Damn Day,” as well as two MTV News-branded shows.

Day also addressed the future of new Viacom acquisitions Awesomeness and Vidcon, which will launch a new London-based event in February.

More Digital

  • NPR Releases Open Source Podcast Metrics

    How NPR Aims to Bring Transparency to Podcast Metrics

    NPR unveiled a new open source podcast measurement project Wednesday that aims to bring more transparency and granularity to podcast metrics. The project, dubbed Remote Audio Data (RAD), has been developed in partnership with a number of podcast app developers, ad tech companies as well as tech and media heavyweights including ESPN, Google and iHeartMedia. [...]

  • 2019 Variety Predictions

    2019 Predictions: What's in Store for Film, TV and Music Next Year?

    It would be hard to top the drama of 2018. From media mega-mergers to the rise of Time’s Up, it was a year that had more than its fair share of twists and turns. Leslie Moonves resigned in disgrace, AT&T snapped up Time Warner, Disney inched closer to subsuming Fox and “Black Panther” shattered box [...]

  • apple brooklyn october 2018 event

    Apple Looking to Launch Magazine Subscriptions in Early 2019 (Report)

    Apple is preparing to relaunch Texture, a news subscription app it acquired in March, as a premium tier of Apple News early next year, according to a Bloomberg report. To prepare for the launch, Apple has been trying to get prominent newspapers including the New York Times and the Wall Street Journal to come on [...]

  • Tencent Music Raises $1.1 Billion for

    Tencent Music Raises $1.1 Billion for IPO, Much Less Than Expected

    China-based music streaming company Tencent Music Entertainment Group said it raised nearly $1.1 billion in its U.S. initial public offering, according to Reuters. Earlier this year, the company was expected to be valued at as much as $30 billion and raise $4 billion for its IPO, but those estimates were slashed in September. he IPO [...]

  • Netflix Orders ‘I Am Not Okay

    Netflix Orders ‘I Am Not Okay With This’ From Producers of ‘Stranger Things’

    The producers of “Stranger Things” and creator and director of “The End of the F***ing World” series are making “I Am Not Okay With This” for Netflix, a coming-of-age tale about a girl with mysterious powers. 21 Laps will make the series, which was co-created by Jonathan Entwistle, who was behind Channel 4 and Netflix show [...]

  • Netflix Logo

    Netflix’s India Content Head Swati Shetty Makes Exit

    Swati Shetty, who has headed Indian content operations at Netflix is to step down from the global streaming giant. She joined the streamer in August 2016 as director of international originals and acquisitions. The company said it is placing more emphasis on India and that the role should ideally be fulfilled form Mumbai, rather than [...]

  • Oculus Rift

    ZeniMax Agrees to Settle Facebook VR Lawsuit

    Game company ZeniMax Media said it is has agreed to settle litigation against Facebook, Oculus and individual executives alleging misappropriation of its virtual-reality technology. Terms of the settlement were not disclosed. ZeniMax sued Facebook in 2014 after Id Software co-founder John Carmack joined Oculus as chief technology officer. In the suit, which sought as much as $4 billion in damages, alleged [...]

More From Our Brands

Access exclusive content