×

Vevo Head of Product Leaves Month After CEO Departure (EXCLUSIVE)

Vevo head of product Mark Hall has left the company a mere month after the abrupt departure of Vevo’s former CEO Erik Huggers, Variety has learned. Hall’s exit raises further doubts about the future of Vevo’s product strategy.

Hall joined Vevo two years ago when the music video service acquired his video aggregation startup Showyou. He left Vevo for online music startup Bandcamp, where he will be the company’s new VP of product and strategy. There are no immediate plans at Vevo to replace him; the product team will instead directly report to Vevo CTO Alex Nunes, like it did before Hall’s hire.

At Vevo, Hall was part of a strategy to aggressively build out owned-and-operated products, and make the company less reliable on its YouTube distribution deal. As part of that strategy, Vevo launched new mobile, web, and TV-connected apps and debuted live shows as well as a Watch Party feature to let users watch music videos together. Despite all of these efforts, Vevo is still generating its vast majority of views, and revenue, with YouTube.

Huggers, who joined Vevo in 2015 as CEO, was also looking to diversify the service’s revenue stream with a subscription or paid membership tier. However, that paid service never launched, and Vevo shifted to growing its international audience instead.

Vevo announced the departure of Huggers in December. The company has since been led by CFO Alan Price, who assumed the role of interim CEO in addition to his existing duties while Vevo is searching for a permanent chief executive. Any new leadership is likely going to revisit Huggers’ strategy of finding audiences through owned-and-operated products, and possibly refocus on distribution agreements — a change in direction for which Hall’s departure could be the writing on the wall.

Popular on Variety

More Digital

  • wolves in the walls emmy

    Neil Gaiman VR Experience 'Wolves in the Walls' Wins Primetime Emmy

    “Wolves in the Walls,” the virtual reality (VR) experience based on Neil Gaiman’s children’s book by the same name, has been awarded with a Primetime Emmy for outstanding innovation in interactive media. The experience has been produced by San Francisco-based immersive entertainment startup Fable, which puts a big effort on making the viewer a participating [...]

  • The Void San Francisco

    The Void Teams Up With Sony Pictures for New Location-Based VR Experience

    James Murdoch-backed virtual reality (VR) startup The Void has teamed up with Sony Pictures Virtual reality to produce a new location-based VR experience, according to Curtis Hickman, the startup’s chief creative officer. Hickman revealed the partnership in a conversation with Variety this week, during which he also outlined plans to bring more original IP to [...]

  • US President Donald J. Trump speaks

    Apple Stock Down 4% After Trump ‘Orders’ Companies to Leave China

    Apple’s share price was down around 4% Friday morning after President Trump took to Twitter to “order” U.S. companies to leave China. The slide came amid a market-wide sell-off, with the NASDAQ sliding 2%, and the Dow dropping 450 points. Trump’s edict was a response to a new round of tariffs imposed by China on [...]

  • Former head of CAA China Peter

    Peter Loehr to Spearhead Asia Expansion of Genies Avatar Venture (EXCLUSIVE)

    Peter Loehr, the former head of CAA in China, and seasoned music executive John Possman have been tapped by digital avatar company Genies to lead its expansion into Asia. The company’s proprietary avatar technology allows users to express ideas, thoughts and feelings in a different way from text, audio and video. Within the app and [...]

  • Tim Connolly - Quibi

    Quibi Head of Partnerships and Advertising Tim Connolly Departs

    Tim Connolly, the former Hulu exec who joined Quibi last year as head of partnerships and advertising, is leaving the mobile TV subscription startup founded by Jeffrey Katzenberg. Connolly’s exit comes eight months ahead of Quibi’s planned April 2020 debut. A Quibi rep declined to comment on his departure, which was first reported by Business [...]

  • Warner Music Group Partners With Audiomack

    Warner Music Group Partners With Audiomack

    Warner Music Group announced it has entered a partnership with the music streaming and discovery service Audiomack, marking the platform’s first licensing deal with a major label. According to the announcement, the two companies will work together on content concepts and explore ways to break emerging artists, connecting music fans with rising talent before they [...]

More From Our Brands

Access exclusive content