×
You will be redirected back to your article in seconds

‘Venom’ Selfie AR Lens for Snapchat, Featuring Eminem Track, Transforms You Into the Marvel Antihero

Sony Pictures has bought a sponsored Snapchat augmented-reality lens for “Venom” — giving fans the ability to inhabit the title character, complete with Venom’s unsettling, deep-timbred voice.

The “Venom” lens, which also features a clip of Eminem’s track for the movie of the same name, began rolling out Thursday on Snapchat in countries outside the U.S. In the States, Snapchat users will have access to the “Venom” AR lens starting at midnight local time on Friday.

The Snapchat lens is part of Sony’s marketing push to drive fans of the Marvel character into theaters to see “Venom,” which hits wide release Oct. 5.

“Venom” could pull in $65 million-$70 million over its three-day opening weekend, per industry estimates, which would mark the biggest-ever October film release. “Venom” stars Tom Hardy in the dual-headed role as Eddie Brock/Venom.

With the Sony-sponsored “Venom” lens, users can tap the Venom icon to toggle between changing their voice to sound like the symbiote or playing the Eminem track. The video clips can then be shared with friends or posted as part of a Snapchat Story.

According to Snap, about 70 million Snapchat users play with AR lenses on the app daily, for an average of 3 minutes per user. The company began selling sponsored lenses in late 2015.

Fans can access the “Venom” AR lens on Snapchat using the Snapcode below (by pointing the camera at the code and pressing and holding on it, or by taking a picture and selecting the “scan from camera roll” option in settings):

Venom Snapchat AR

More Digital

  • Google Placeholder

    Google Accelerates Google+ Shutdown Following New Privacy Mishap

    Google will shutter its struggling social network Google+ sooner than previously announced: The company said Monday that Google+ will shut down in April of 2019. It also disclosed a new security vulnerability that briefly exposed personal data of some 52.5 million Google+ users. The bug, which was introduced to Google+ in November, allowed developers to [...]

  • Eddie Lazarus Sonos

    Sonos Hires Tribune General Counsel Eddie Lazarus as Chief Legal Officer

    Smart speaker maker Sonos has hired former Tribune exec Eddie Lazarus as its new chief legal officer. Lazarus will be in charge of all legal, regulatory, compliance and SEC reporting issues, among other things. Prior to joining Sonos, Lazarus worked as general counsel and chief strategy officer for Tribune Media. Before that, he was chief of [...]

  • Rhapsody, Sony Music to Launch Spotify

    Rhapsody, Sony Music to Launch Spotify Competitor in Japan

    Rhapsody and Sony Music Entertainment today announced a partnership to launch what they describe as the first on-demand, high-resolution streaming music service in Japan. Rhapsody International is providing its “Powered by Napster” platform including a set of systems, tools and APIs to allow SMEJ to quickly launch and bring its on-demand service to market. The service, [...]

  • Vidcon Sarah Tortoreti

    VidCon Has a New Marketing Chief: Nickelodeon's Sarah Tortoreti

    VidCon tapped Sarah Tortoreti as VP of marketing to head up the digital-creator and video confab’s promotional strategies worldwide. Tortoreti joins VidCon from Viacom’s Nickelodeon, where she was director of marketing and brand strategy since April 2016. In early 2018 Viacom acquired VidCon, founded by veteran YouTube creators Hank Green and John Green. In the newly [...]

  • Julie Henderson - Snap

    Snap Taps 21st Century Fox's Julie Henderson as Communications Chief

    Fox PR veteran Julie Henderson has been named chief communications officer of Snap, parent company of social-messaging and media app Snapchat. Henderson, who is currently EVP and chief communications officer for 21st Century Fox, will report to Snap CEO Evan Spiegel. Henderson is set to start at Snap immediately after the completion of the sale [...]

  • THE UMBRELLA ACADEMY

    'The Umbrella Academy' Superheroes Series Premiere Date Set on Netflix

    The dysfunctional-family superheroes of “The Umbrella Academy” are landing on Netflix worldwide on Feb. 15, 2019. The live-action series is based on the “Umbrella Academy” comic books created and written by Gerard Way and illustrated by Gabriel Bá, published by Dark Horse Comics. The Netflix original series comprises 10 one-hour episodes. “The Umbrella Academy” stars [...]

More From Our Brands

Access exclusive content