×
You will be redirected back to your article in seconds

Twitter Names New Heads of U.S. News, Sports Content Partnerships (EXCLUSIVE)

TJ Adeshola will lead U.S. sports deals; Nick Sallon to lead U.S. news partnerships

Twitter has filled some key roles in its reorganized content partnerships group in the U.S. — promoting company insiders instead of outside hires.

In June, Twitter’s global content partnerships group, led by VP Kay Madati, shifted to a regional management structure rather than one organized around content verticals.

With the reorg, global video-partnerships head Todd Swidler and global head of news Peter Greenberger left Twitter. Laura Froelich — formerly global director of sports content partnerships — was moved into the new role of head of U.S. partnerships, while David Grossman, formerly Twitter’s global head of entertainment, is now head of U.S. entertainment (reporting to Froelich).

Now Froelich has picked two other lieutenants: TJ Adeshola as head of U.S. sports and Nick Sallon as head of U.S. news.

Adeshola (pictured above, left) will lead all U.S. sports partnerships at Twitter, after spending the previous few years managing Twitter’s partnerships with major U.S. sports leagues, including the NFL and the NBA. Before joining Twitter in 2012, he worked on ESPN’s digital sales and marketing team.

Sallon (above, right) spent the previous two years as the GM of news for live video. He joined Twitter in 2015 with the company’s acquisition of Periscope, where he led content strategy. Sallon has focused on developing digital video strategies and revenue opportunities for news organizations, including working on programming for Twitter like Bloomberg’s TicToc and Buzzfeed News’ “AM2DM.” Prior to Twitter, he ran content acquisition and business development at Aereo (the Barry Diller-backed live-TV streaming startup sued by big broadcasters).

In addition, Madati announced two other new members of the global content partnerships group: Stacy Minero as head of content creation, and Tyler Vaught as head of creators and Niche, Twitter’s branded-content program for creators.

Minero, who reports to Madati, will focus on branded content. She’s spent the past four years at Twitter on brand strategy and agency development, where her team advised brands on content strategy and creative ideas to launch campaigns or win cultural moments. In 2017, she launched Twitter’s Fuel Team, designed to scale creative strategy to a broader slate of clients and offer in-house editing to optimize video for Twitter.

Vaught is tasked with driving the global strategy around how Twitter partners with creators for branded and original content. He has been at Twitter for three years, previously as Niche’s head of West Coast business development. Vaught reports directly to Minero.

According to Twitter, even though it dissolved the dedicated live-video team, video remains a strong strategic focus for the company.

During the second quarter of 2018, according to Twitter, it continued to invest in video infrastructure, improving the quality of the video experience while increasing reach and engagement for content owners. Also in Q2, the company signed 50 new live-streaming, video-on-demand, video highlight, and Twitter Amplify video-ad deals, including with Disney/ESPN, NBCUniversal and Viacom.

Pictured above: TJ Adeshola (l.), Nick Sallon

More Digital

  • Telemundo to Launch English-Language Newscast With

    Telemundo to Launch First English-Language Newscast on YouTube (EXCLUSIVE)

    NBCUniversal’s Hispanic broadcaster Telemundo is developing its first English-language newscast in collaboration with YouTube in a bid to tap the burgeoning U.S. Hispanic youth demographic. Borne out of a YouTube grant aimed at awarding journalism projects that “elevate quality journalism, evolve business models to drive sustainable growth, and empower news organizations through technological innovation,” Telemundo News’ [...]

  • Wall Street Journal Site Hacked With

    Wall Street Journal Site Hacked With Pro-PewDiePie Message

    Popular YouTube creator PewDiePie’s ongoing battle to keep his channel’s subscriber count No. 1 ahead of India’s T-Series took another bizarre twist: A branded-content section of the Wall Street Journal’s website was hacked with a fake message apologizing to PewDiePie and urging people to subscribe to his channel. A spokeswoman for Dow Jones & Co., publisher [...]

  • YouTube - Comcast Xfinity X1

    YouTube 4K Content Goes Live on Comcast's Xfinity X1 Set-Tops

    Comcast television subscribers can now enjoy YouTube in ultra-high definition: The Google-owned video service is now serving up 4K videos on Comcast’s Xfinity X1 set-top boxes, the cable company announced Monday. X1 owners who also happen to have a X1 voice remote can get access to a curated selection of 4K content by asking the [...]

  • Google - 315 Hudson Street

    Google Plans to Spend Over $1 Billion on New York City Campus

    Google has set plans to dramatically boost its footprint in New York City: The internet giant said it will invest more than $1 billion to establish a new 1.7-million-square-foot campus, Google Hudson Square, in Manhattan. The move is a major part of Google’s expansion plans in the city that will let it more than double [...]

  • Colin Kroll Dead Vine Obit

    HQ Trivia and Vine Co-Founder Colin Kroll Dies at 34

    Colin Kroll, co-founder of the Vine video app and the HQ Trivia game, was found dead in his Manhattan apartment early Sunday of an apparent drug overdose, Variety has confirmed. He was 34. New York Police Department officers responded at 12:18 a.m. Sunday, Dec. 16, to a call by a woman concerned about Kroll’s well-being. [...]

  • Nick Eh 30, StoneMountain64

    CAA Signs Gaming Influencers Nick Eh 30, StoneMountain64

    CAA has signed two popular live-streaming battle royale gamers — Nicholas Amyoony, better known as Nick Eh 30, and David Steinberg, aka StoneMountain64 — for representation. CAA said it will work to create opportunities for Nick Eh 30 (above left) and StoneMountain64 (above right) in all areas, including TV, motion pictures, touring, digital distribution and [...]

  • Amazon Adds NBA League Pass to

    Amazon Adds NBA League Pass Live-Streaming Games to Prime Video Channels

    Amazon is bringing pro hoops action to Prime Video Channels: The ecommerce giant now offers NBA League Pass as part of its lineup of 150-plus subscription options for Prime members in the U.S. It’s the first U.S. live-sports subscription service on Prime Video Channels. Prime members can subscribe to NBA League Pass via Prime Video [...]

More From Our Brands

Access exclusive content