×
You will be redirected back to your article in seconds

Is Twitter Planning to Get Rid of ‘Likes’?

Twitter is reportedly set to scrap its “like” feature, a move that would be intended to improve the overall quality of the interactions on the platform.

According to a report by the Telegraph, Twitter CEO Jack Dorsey told employees at an in-house event last week that he “was not a fan of the heart-shaped button” and that the social service would be eliminating it “soon.”

Twitter, in a tweet Monday by its PR team responding to the Telegraph story, neither confirmed nor denied a plan to discontinue “likes,” saying only that it is “rethinking everything about the service” (including the “like” button).

“As we’ve been saying for a while, we are rethinking everything about the service to ensure we are incentivizing healthy conversation, [and] that includes the like button,” the company said. “We are in the early stages of the work and have no plans to share right now.”

In 2015, Twitter introduced the “like” option for tweets, signified with a heart icon, replacing what it had previously called “favorites,” which were designated with a star.

At the time, Twitter said, “we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite. The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones.”

The possible elimination of the concept of “likes” on Twitter comes as the company has focused on improving the “health” of the service to block abusive users and behavior.

Last week, Twitter reported a net loss of 9 million users in the third quarter of 2018, in part because of efforts to zap fake and/or spammy accounts. Specifically, Twitter called out — as a good thing — that it has seen a 20% quarter-over-quarter decrease in successful user-account signups since it rolled out new initiatives to reduce spammers, bots and other suspicious user accounts.

For Q3, the company exceeded Wall Street expectations on revenue and earnings, turning in its fourth straight profitable quarter.

“We do see health [of the platform] as a growth vector over the long term,” Dorsey said on the company’s Oct. 25 earnings call. Twitter is focusing on making the social network “more conversational, which is Twitter’s superpower,” he added.

Compared with “likes,” a far more requested feature from users has been the ability to edit tweets — something that’s been a hot-button topic virtually since Twitter’s inception. In the past, Dorsey has expressed receptivity to the idea. In December 2016, for example, the CEO said in a series of tweets that Twitter is “thinking a lot about” introducing editing functionality to tweets and said that “a form of edit is def[initely] needed.”

More Digital

  • Jingle Punks Jingle Player

    Jingle Punks at 10: How the Production Music Platform's Player Works

    Though its primary function is creative, Jingle Punks is built on a foundation of technology and administration. The patented Jingle Player that lets customers search for music using pop culture terms is both intuitive and efficient. Typing in “Reservoir Dogs” or “Starbucks” generates suggestions. Queries are monitored “so if there isn’t an exact match, we’ll suggest [...]

  • Jill Goldfarb - Jukin Media

    Jukin Hires TV Veteran Jill Goldfarb as VP of Linear Programming

    Jukin Media, which specializes in licensing user-generated viral videos, hired Jill Goldfarb as VP of linear programming. Goldfarb’s former tours of duty include serving as Discovery Channel’s VP of programming and as VP of program planning and scheduling at ABC Family/Fox Family Channel. Most recently, for the past five years she worked as an independent [...]

  • Imax Is Exiting the VR Space,

    Imax Is Shutting Down Its VR Business, Closing Remaining Three VR Centers in Q1

    Imax is making its exit from virtual reality (VR) official: The company notified shareholders with a SEC filing Thursday that it will close down its remaining three VR centers, and write off “certain VR content investments.” A company spokesperson confirmed the planned closures and shared the following statement with Variety: “With the launch of the [...]

  • Apple Music Connect Is Being Discontinued

    Apple Music Phases Out Connect Social Feed

    Apple Music has notified artists that it will be phasing out its Connect social feed. Artists won’t be able to post to Connect anymore effective immediately, and their existing posts will be removed by next May, according to an email sent to artists that was first published by 9to5Mac Thursday. “Today we’re streamlining music discovery [...]

  • YouTube logo

    YouTube Warns Creators They May See Subscriber Count Drops Amid Spam-Account Purge

    YouTube is enacting a broad purge of spam accounts over the next two days, and it’s warning creators they could see a big drop in subscribers as a result. According to YouTube, on Dec. 13-14, creators “may see a noticeable decrease” in subscriber counts. The Google-owned video service regularly works to verify the legitimacy of [...]

  • Ninja to Call 'Thursday Night Football'

    Ninja to Call NFL 'Thursday Night Football' Game on Twitch Free Live-Stream

    Tyler “Ninja” Blevins is Twitch’s most popular live-streaming gamer. Now he’s taking his play-by-play skills to the NFL — although it remains to be seen how many of his millions of followers are actually interested in his commentary on gridiron action. This season, Amazon-owned Twitch has provided free live-streaming feeds of the NFL’s “Thursday Night [...]

  • Amazon Starts Selling Chromecast Again, YouTube

    Amazon Starts Selling Google’s Chromecast Again

    Amazon is once again selling Google’s Chromecast streaming adapter, three years after yanking the product from its website. The e-commerce giant began listing the third-generation model of Google’s Chromecast streaming stick, as well as the 4K-capable Chromecast Ultra, on its website this week. The move could be a first step toward a more comprehensive business [...]

More From Our Brands

Access exclusive content