×
You will be redirected back to your article in seconds

Is Twitter Planning to Get Rid of ‘Likes’?

Twitter is reportedly set to scrap its “like” feature, a move that would be intended to improve the overall quality of the interactions on the platform.

According to a report by the Telegraph, Twitter CEO Jack Dorsey told employees at an in-house event last week that he “was not a fan of the heart-shaped button” and that the social service would be eliminating it “soon.”

Twitter, in a tweet Monday by its PR team responding to the Telegraph story, neither confirmed nor denied a plan to discontinue “likes,” saying only that it is “rethinking everything about the service” (including the “like” button).

“As we’ve been saying for a while, we are rethinking everything about the service to ensure we are incentivizing healthy conversation, [and] that includes the like button,” the company said. “We are in the early stages of the work and have no plans to share right now.”

In 2015, Twitter introduced the “like” option for tweets, signified with a heart icon, replacing what it had previously called “favorites,” which were designated with a star.

At the time, Twitter said, “we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite. The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones.”

The possible elimination of the concept of “likes” on Twitter comes as the company has focused on improving the “health” of the service to block abusive users and behavior.

Last week, Twitter reported a net loss of 9 million users in the third quarter of 2018, in part because of efforts to zap fake and/or spammy accounts. Specifically, Twitter called out — as a good thing — that it has seen a 20% quarter-over-quarter decrease in successful user-account signups since it rolled out new initiatives to reduce spammers, bots and other suspicious user accounts.

For Q3, the company exceeded Wall Street expectations on revenue and earnings, turning in its fourth straight profitable quarter.

“We do see health [of the platform] as a growth vector over the long term,” Dorsey said on the company’s Oct. 25 earnings call. Twitter is focusing on making the social network “more conversational, which is Twitter’s superpower,” he added.

Compared with “likes,” a far more requested feature from users has been the ability to edit tweets — something that’s been a hot-button topic virtually since Twitter’s inception. In the past, Dorsey has expressed receptivity to the idea. In December 2016, for example, the CEO said in a series of tweets that Twitter is “thinking a lot about” introducing editing functionality to tweets and said that “a form of edit is def[initely] needed.”

Popular on Variety

More Digital

  • Bristol, CT - July 26, 2018

    Mina Kimes Helps ESPN Kick Off 'Daily' Podcast

    Mina Kimes is preparing to take ESPN into a new frontier. The sports-media giant has launched a “SportsCenter” for Snapchat and tested baseball telecasts for kids. Now it’s hoping to set up shop in another media venue. Starting tomorrow, the Disney-backed company launches “ESPN Daily,” a weekday morning podcast that aims to tap its vast [...]

  • Neilsons Measurment Problems TV Digital

    AT&T's Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

    Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run [...]

  • AT&T Logo Building

    AT&T TV Now Price Hike Coming Next Month, Base Package to Cost $65

    AT&T is instituting a substantial price hike for its live TV streaming service AT&T TV Now: Customers who have subscribed to the service’s basic “Plus” package will see their bill go up by $15, to a total of $65 per month, starting next month. The telco has started to inform existing subscribers about the price [...]

  • Disney-Family-Movies

    Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut

    After 11 years, Disney is pulling the plug on Disney Family Movies On Demand — with the service’s shutdown coming just days before the launch of the Mouse House’s Disney Plus. Disney Family Movies, which cost between $5-$10 per month, has been available via pay-TV providers in the U.S., including Comcast Xfinity, Charter Communications, Verizon [...]

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

More From Our Brands

Access exclusive content