×

Is Twitter Planning to Get Rid of ‘Likes’?

Twitter is reportedly set to scrap its “like” feature, a move that would be intended to improve the overall quality of the interactions on the platform.

According to a report by the Telegraph, Twitter CEO Jack Dorsey told employees at an in-house event last week that he “was not a fan of the heart-shaped button” and that the social service would be eliminating it “soon.”

Twitter, in a tweet Monday by its PR team responding to the Telegraph story, neither confirmed nor denied a plan to discontinue “likes,” saying only that it is “rethinking everything about the service” (including the “like” button).

“As we’ve been saying for a while, we are rethinking everything about the service to ensure we are incentivizing healthy conversation, [and] that includes the like button,” the company said. “We are in the early stages of the work and have no plans to share right now.”

In 2015, Twitter introduced the “like” option for tweets, signified with a heart icon, replacing what it had previously called “favorites,” which were designated with a star.

At the time, Twitter said, “we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite. The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones.”

The possible elimination of the concept of “likes” on Twitter comes as the company has focused on improving the “health” of the service to block abusive users and behavior.

Last week, Twitter reported a net loss of 9 million users in the third quarter of 2018, in part because of efforts to zap fake and/or spammy accounts. Specifically, Twitter called out — as a good thing — that it has seen a 20% quarter-over-quarter decrease in successful user-account signups since it rolled out new initiatives to reduce spammers, bots and other suspicious user accounts.

For Q3, the company exceeded Wall Street expectations on revenue and earnings, turning in its fourth straight profitable quarter.

“We do see health [of the platform] as a growth vector over the long term,” Dorsey said on the company’s Oct. 25 earnings call. Twitter is focusing on making the social network “more conversational, which is Twitter’s superpower,” he added.

Compared with “likes,” a far more requested feature from users has been the ability to edit tweets — something that’s been a hot-button topic virtually since Twitter’s inception. In the past, Dorsey has expressed receptivity to the idea. In December 2016, for example, the CEO said in a series of tweets that Twitter is “thinking a lot about” introducing editing functionality to tweets and said that “a form of edit is def[initely] needed.”

More Digital

  • Fubo Sports Network

    FuboTV Launches Free, Ad-Supported Streaming Sports Network

    FuboTV, one of the players duking it out in the competitive internet pay-TV arena, is dropping into the free streaming-video market with a network it wants to distribute as widely as possible — off its own platform. On Thursday, the company is soft-launching the Fubo Sports Network: a live, free-to-consumer TV network for U.S. sports [...]

  • BTS World

    BTS World Mobile Game From K-Pop Group Rockets to No. 1 Spot on App Charts Worldwide

    BTS, the biggest K-pop group in the world, now has the biggest app in the world. “BTS World,” a mobile simulation game that lets fans virtually become the South Korean pop stars’ manager, quickly rose to the top of Apple’s App Store charts in multiple countries just hours after its release on Wednesday, June 26. [...]

  • Discovery Names Andrew Georgiou Eurosport and

    Discovery Taps Andrew Georgiou as Eurosport and Sports Rights Boss

    Andrew Georgiou has been appointed president of Discovery-owned Eurosport. The sports channels and streaming service has been without a chief since Peter Hutton left for Facebook. Georgiou assumes a wider role than Hutton, running Eurosport as well as overseeing sports rights and marketing across Discovery. It has been moving aggressively into the sports sector, licensing [...]

  • Can a Studio Make Movies for

    Listen: Can a Studio Make Movies for VR?

    STX Entertainment is best known for movies like “The Upside” and “Ugly Dolls,” but it also has a division dedicated to creating virtual-reality movies like the recent action short “The Limit.” STXsurreal is working on over a dozen films in a variety of genres, according to its founders, Rick Rey (pictured, right) and Andy Vick. [...]

  • Kathryn Friedrich

    Condé Nast Entertainment Taps Ex-RYOT Studio Head Kathryn Friedrich for New Role

    Condé Nast Entertainment hired Kathryn Friedrich, a YouTube and Google alum who most recently headed Verizon’s RYOT Studio, to the newly created role of EVP, operations and general manager. Friedrich started in the new gig this week, reporting to Condé Nast Entertainment president Oren Katzeff, who joined the company last year from Tastemade. Based in [...]

More From Our Brands

Access exclusive content