×

Four Disney-Managed YouTube Stars Launch Twitch Channels

Twitch will get exclusive content from four of Disney’s biggest YouTube content-creator partners — Markiplier, Jacksepticeye, LuzuGames and Strawburry17 — under a multiyear pact with Disney Digital Network.

The creators are part of the Disney Digital Network, as part of Disney’s absorption of multichannel network Maker Studios. Each will manage their own channels on Twitch, where they will broadcast live and create exclusive on-demand content. Most of the new and exclusive content will debut on Twitch beginning Thursday.

For Twitch, the deal with Disney for the quartet of digital creators is part of its goal to diversify video content beyond game broadcasting — although three of the four YouTubers (Markiplier, Jacksepticeye, LuzuGames) have built their audiences with a core focus on video-game content.

Disney, for its part, is looking to extend the reach of digital talent in the Disney Digital Network to new platforms besides YouTube, the 800-pound gorilla in the space.

“Partnering with Twitch gives our biggest creators access to the platform’s tools, expertise and community to directly engage with and build their audiences,” said Andrew Sugerman, executive VP of publishing and digital media for Disney Consumer Products and Interactive Media.

Here’s a rundown of the four YouTubers who are launching on Twitch:

  • Markiplier (twitch.tv/Markiplier): Mark Fischbach has more than 19 million subscribers for his YouTube channel featuring videos of him and his friends playing and commenting on video games. While he specializes in “let’s play” gameplay commentary videos and indie games, Markiplier has recently diversified into comedy skits.
  • Jacksepticeye (twitch.tv/Jacksepticeye): Seán McLoughlin, aka Jacksepticeye, has 17.7 million YouTube subscribers. He’s also expanded beyond his roots in “let’s play” videos to include vlogs, sketches, music, and animated shorts. The native of Ireland performed in a sold-out U.S. tour in October 2017.
  • Luzu (twitch.tv/Luzu): LuzuGames is one of the most viewed Spanish-language channels with 7.4 million YouTube subs, with an audience throughout Spain and Latin America for “let’s play,” vlogs and collab videos. Luzu (real name: Borja Luzuriaga) has launched an English-language channel among others.
  • Strawburry17 (twitch.tv/Strawburry17plays): Meghan Camarena started Strawburry17 in 2007 making random videos and music videos with her younger brother David. Her YouTube channel now includes vlogs, gaming, cooking, cosplay, DIY, scripted, music and more. Camarena appeared on season 22 of “The Amazing Race” with her friend and fellow YouTuber Joey Graceffa, and co-hosted Disney XD’s “Polaris Primetime” show, which premiered in July 2017. Strawburry17 has 1 million subscribers on YouTube.

Twitch also Thursday announced Video Producer, a suite of tools to let content creators feature uploaded and recorded videos in new ways. Video Producer provides the ability for creators to schedule premieres of video on Twitch with landing pages and countdown videos; it also offers a “reruns” feature to schedule a video rebroadcasts.

Pictured above (l. to r.): Markiplier, Jacksepticeye, Luzu, Strawburry17

More Digital

  • apple AR patent application

    Apple Patents Gesture, Expression Tracking for Mixed Reality Headset

    Apple’s upcoming mixed reality headset could include a number of sensors to track the eyes, gestures and even facial expressions of its users. The company applied for a patent to track these kinds of inputs, and combine them with information gathered from outward-facing sensors for mixed reality experiences. The patent application in question, simply titled [...]

  • Natalie Portman Thor Comic Con

    Comic-Con: Marvel 'Shock and Awe' Strategy Dominates Twitter Buzz

    Disney’s Marvel Studios handily won the hype trophy from this year’s Comic-Con International San Diego. Marvel Studios — which returned to the 2019 Comic-Con stage with a chock-full Phase 4 slate of announcements — dominated the discussion on Twitter out of the convention, capturing the biggest volume of buzz for nine of the top 10 [...]

  • Nigeria’s Kunle Afolayan: African Audiences Shouldn’t

    Nigeria’s Kunle Afolayan: African Audiences Shouldn’t Be ‘Second-Class’

    DURBAN–A young boy from a middle-class home gets an unconventional schooling in the ways of the world when he’s forced to apprentice at a mechanic’s workshop in a rough-and-tumble section of Lagos. “Mokalik” is the latest feature from Kunle Afolayan, a leading figure in the wave of filmmakers revitalizing the Nigerian film industry. The film [...]

  • SAG-AFTRA HQ

    SAG-AFTRA Ends Long Strike Against Ad Agency Bartle Bogle Hegarty

    SAG-AFTRA has ended its 10-month strike against Bartle Bogle Hegarty after the advertising agency agreed to sign the union’s new commercials contract. The union instructed its 160,000 members in September not to accept any work for BBH, which had been signed to SAG-AFTRA’s commercials contracts since 1999. The strike came two weeks after BBH publicly [...]

  • FaceApp is displayed on an iPhone,

    SAG-AFTRA Warns Members About FaceApp Terms of Use

    SAG-AFTRA is warning its 160,000 members about the “overreaching and invasive” terms of use for the FaceApp mobile application. FaceApp, developed by Russian company Wireless Lab, uses neural network technology to automatically generate transformations of faces in photographs. The app can be used to make users appear older, younger, or change gender. The terms include [...]

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

More From Our Brands

Access exclusive content