In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Twentieth Century Fox claims the top spot in spending with “The Post.”
Ads placed for the political thriller had an estimated media value of $7.78 million through Sunday for 969 national ad airings across 28 networks. (Spend figures are based on estimates generated from Jan. 1-7. Estimates may be updated after the chart is posted as new information becomes available.) Twentieth Century Fox prioritized spend across networks including NBC, ESPN and ABC, and during programming such as NFL Football, the College Football Chick-fil-A Peach Bowl and the 75th Annual Golden Globe Awards.
Just behind “The Post” in second place: Lionsgate’s “The Commuter,” which saw 770 national ad airings across 26 networks, with an estimated media value of $7.4 million.
TV ad placements for Warner Bros.’ “Paddington 2” (EMV: $6.86 million) and “12 Strong” ($4.8 million), along with Sony Screen Gems’ “Proud Mary” ($4.54 million), round out the chart. Also of note: “Proud Mary” had the best iSpot Attention Index (135) in the ranking, getting 35% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
1 Movie titles with a minimum spend of $100,000 for airings detected between 01/01/2018 and 01/07/2018.
* TV Impressions – Total TV ad impressions delivered for the brand or spot.
* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than seven million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
Rajkumar Hirani, the Indian film director who is part of the Shanghai International Film Festival’s competition jury, says he is pleased by the reception that Indian films are getting in China. But in conversation in Shanghai he sidestepped the accusations of sexual assault that were recently levelled against him. “I don’t think we should talk [...]
“The Departed” star Ray Winstone has joined Marvel’s “Black Widow” standalone movie, sources tell Variety. “Stranger Things'” David Harbour and “Midsommar’s” Florence Pugh are also on board to star alongside Scarlett Johansson. Cate Shortland has signed on to direct from Jac Schaeffer’s script, with Kevin Feige producing. Marvel had no comment on the casting. The [...]
Paramount Pictures and Entertainment One have closed a deal to co-finance “Clifford The Big Red Dog” and “Monster Problems,” with “Maze Runner” star Dyan O’Brien. Under the deal, announced Thursday, eOne will distribute all rights directly in Canada and the UK, excluding television in the UK, and Paramount shall distribute all other rights including in [...]
Top Hollywood publicist and executive Joy Fehily has resigned from her post at public relations firm PMK-BNC, individuals familiar with the move told Variety. Fehily steps down in the midst of a five-year deal with the show business institution, insiders said, which reps A-list actors and below-the-line talent as well as huge brands like American [...]
At Wednesday night’s world premiere of the “Child’s Play” remake, it was obvious that evil doll Chucky — the star of seven films over three decades — had a little work done. And now he bears a striking resemblance to Donald Trump. “Oh, you caught that?” Aubrey Plaza asked Variety on the black carpet outside [...]
In a prolific career that has yielded numerous iconic movies, Ron Howard is set to direct his first animated film. The project is one of four ambitious, original animated and live-action hybrid films he and Brian Grazer have set up through their company Imagine Entertainment, in a joint venture with Australian production engine Animal Logic [...]
There are times that “The Big Ticket” podcast will feature guests who you may not necessarily think of when you think of movies. But as I’ve said since the launch of the podcast, who doesn’t love talking about movies? With that in mind, this week’s guests are “Broad City” co-creators and stars Ilana Glazer and [...]