×
You will be redirected back to your article in seconds

YouTube Removes ‘The Nun’ Ad After Jump-Scare Complaints

A recent ad for “The Nun,” the fifth flick in “The Conjuring” series, is not the most saintly.

Because of the fear the six-second clip has incited in unsuspecting viewers, YouTube has notably taken the video down from the site. The preview, which was streaming before other videos would load on YouTube, displays a typical volume sign increasing in volume and then lowering all the way down when suddenly, the titular nun in full-horror mode appears and makes a blood-curdling scream.

One Twitter user issued a warning about the choice jump-scare in the video and cautioned viewers to turn down the volume “if you have anxiety or just straight up hate jumpscares.” The tweet received over 145,000 likes and 132,000 retweets.

YouTube responded in appreciation for notifying it of the ad’s inflammatory potential, which, the company’s team Twitter account notes, violates its shocking content policy.

According to its “violent and shocking content in ads” policy, YouTube strives “to avoid offending or shocking users with websites, or apps that are inappropriate for our ad network.” Examples of content considered violent or shocking include “gruesome imagery” and “promotions that are likely to shock or scare.”

Shocking factors in video ads concern items like “whether the video shows scenes containing violent and/or graphic imagery that can be shocking or disturbing to viewers” or “whether the violence contained in the video is realistic when posted in a dramatic context.”

While the YouTube ad for the film may be down, “The Nun” will be “jumping” into theaters on Sept. 7. Set in 1952 Romania, the film follows the investigation of the mysterious death of a nun at a monastery. Demian Bichir, Taissa Farmiga, and Jonas Bloquet star.

A re-upload of the ad can be seen here (at your own risk).

RELATED CONTENT:

More Film

  • 'Death Stranding' is a 'Playground of

    'Death Stranding' is a 'Playground of Possibilities,' Will Make You Cry

    The Thursday evening conversation between game-making auteur Hideo Kojima and “Walking Dead” actor Norman Reedus about highly-anticipated PlayStation 4 game “Death Stranding” was filled with interesting anecdotes, but little in the way of hard fact. Instead, Kojima made a promise of sorts to the audience and seemingly fans everywhere waiting for more news on the [...]

  • Trailer for Cannes Directors’ Fortnight Entry

    Watch: Trailer for Cannes Directors’ Fortnight Entry ‘Song Without a Name’ (EXCLUSIVE)

    MADRID — Peru’s La Vida Misma and Paris-based sales agent Luxbox have dropped the first trailer and poster of Melina Leon’s “Canción sin nombre” (“Song Without a Name”), selected this week for the Cannes Festival’s Directors’ Fortnight. Written by Leon and Michael J. White, “Song Without a Name” sums up some of ambitions and focus [...]

  • 'Aladdin,' 'Pokemon: Detective Pikachu,' 'Shaft' Set

    'Aladdin,' 'Pokemon: Detective Pikachu,' 'Shaft' Set for China Debuts

    Disney’s new live-action “Aladdin” will release in China on May 24, day-and-date with North America, giving the studio a run of three films in Chinese theaters as many months.  Two other Hollywood titles will also hit the big screen in the Middle Kingdom in the coming months: “Pokemon: Detective Pikachu” on May 10 and the [...]

  • Patrimonio

    Film Review: 'Patrimonio'

    Though it never really went away on much of the globe, a sort of creeping feudalism is making such a striking comeback — with the ever-more-fabulously-rich squeezing the poor of every dime and resource — that Lisa F. Jackson and Sarah Teale’s documentary “Patrimonio” feels like a frightening portent. Will such crude appropriations of land [...]

  • Fan Bingbing

    Fan Bingbing Starts to Re-Emerge Months After Tax Scandal

    Half a year after she was found guilty of tax fraud and disappeared from the public eye, Chinese superstar Fan Bingbing has begun to signal her comeback, attending a gala event and launching her own beauty product on social media this week. The 37-year-old actress unexpectedly hit the red carpet in Beijing on Monday at [...]

  • I Trapped the Devil

    Film Review: 'I Trapped the Devil'

    “I Trapped the Devil” sounds like the title of a sermon or gospel song, but it’s a very literal-minded statement coming from the mouth of a leading character in writer-director Josh Lobo’s debut feature. This being a horror film, there’s a chance he’s even literally correct, rather than simply mad. A mixed-bag frightfest, IFC’s limited [...]

  • American Factory

    Tribeca Film Review: 'American Factory'

    When the last truck rolled off the assembly line of the General Motors factory outside Dayton, Ohio, filmmakers Steven Bognar and Julia Reichert were there to film it, documenting the end of a certain American dream, along with the unemployment of more than 2,000 people — down from 6,000 in more prosperous times. That was [...]

More From Our Brands

Access exclusive content