×

Robert Rodriguez’s VR Film ‘The Limit’ Debuts Across Major Headsets

Will Hollywood star power get consumers to open their wallets for virtual reality (VR)? We may soon find out, thanks to “The Limit,” a new VR featurette from filmmaker Robert Rodriguez that was released for major VR headsets Tuesday.

Starring Michelle Rodriguez and featuring “The Walking Dead” star Norman Reedus, “The Limit” is a 20-minute VR film that puts the viewer at the center of an action-packed story involving bionics, secret agencies and a face-off against the forces of evil that involves first fights, a car chase and a last-second escape from a plane that may or may not include functioning parachutes.

The film is available for mobile headsets including Google Daydream, Samsung Gear VR and Oculus Go as well as HTC Vive and Oculus Rift. It is also being released for Android phones with cardboard viewers, and versions for iOS, PlayStation VR and Windows Mixed Reality are supposed to come soon.

At launch, the film is being sold half off, or for $5 on most platforms, while the cardboard version costs $4. In the future, the price is supposed to get raised to $10 and $8, respectively. This gives viewers access to an immersive 3-D version as well as a 2-D cut with higher resolution, directors commentary and some behind-the-scenes footage.

The film is being released by STXSurreal, the immersive entertainment subsidiary of STX Entertainment. STX ventured into VR when it acquired Los Angeles-based VR startup Surreal in August of 2016. The VR division is now being led by Surreal’s co-founders Rick Rey and Andy Vick, who both previously worked as execs for Disney’s Maker Studios.

“The launch of ‘The Limit’ is a watershed moment in VR, and gives fans of premium scripted entertainment a compelling reason put their headsets back on,” said Vick and Rey in a statement. “In keeping with STX’s talent-driven model, we enlisted Robert, Michelle and Norman, who collectively have millions of passionate fans across the globe, to break new ground and bring this category-busting cinematic VR film to life.”

Popular on Variety

More Digital

  • Comcast X1 DAZN

    Comcast Adds DAZN Sports-Streaming Service to Xfinity Flex, Sets Launch on X1

    DAZN, the digital sports service headed by ex-ESPN boss John Skipper, is now available to Comcast broadband customers on Xfinity Flex and will be available on Xfinity X1 this fall. It’s the first distribution deal for DAZN with a major U.S. provider since it debuted the combat-sports-oriented service in the States a year ago. In [...]

  • YouTube logo

    YouTube Raises Bar for Channel Verification, Stripping Some Creators of Verified Status

    YouTube is making it harder for channels to receive a verification badge indicating their authenticity — and the program’s new requirements mean that some channels won’t be eligible for verification. Like other internet platforms, YouTube indicates to viewers that specific channels are officially run by the creator, artist, celebrity or company they represent with an [...]

  • BuzzFeed - Katie Sitter

    BuzzFeed Taps Activision Blizzard's Katie Sitter as Head of HR (EXCLUSIVE)

    BuzzFeed hired Katie Sitter, most recently an HR exec at Activision Blizzard, as senior VP of people. Sitter, who starts at the company Sept. 30, will lead the BuzzFeed HR organization and oversee strategic initiatives related to organizational planning, talent acquisition, learning and development, performance management, compensation and benefits, labor relations, and diversity, equity, and [...]

  • Kano

    Kano Tipped to Launch ‘Star Wars,’ ‘Frozen’ Coding Kits

    Educational consumer electronics startup Kano is getting ready to release “Star Wars” and “Frozen” coding kits, according to regulatory filings. Recent FCC filings made by the company reveal plans to release a product called “The Force Coding Kit” as well as one called “The Disney Frozen Coding Kit.” Kano representatives didn’t respond to multiple requests [...]

  • Apple Arcade

    Apple Officially Launches Apple Arcade Game Subscription Service

    Apple officially cut the ribbon for its new game subscription service Thursday: Priced $4.99 per month, Apple Arcade offers unlimited access to over 100 exclusive games. Apple Arcade was released alongside iOS 13, the latest version of Apple’s mobile operating system. Some of the titles available through the subscription package include “Lego Brawls” from Lego [...]

  • Kim Kardashian Kim Kardashian out and

    Nielsen Now Tracks Celebs' Social-Media Touts of TV Shows

    Nielsen is providing a new lens into how celebrities and talent can boost the exposure of TV shows on social media. The measurement company announced that its Social Content Ratings solution now measures talent promotion of television programs across Twitter, Facebook and Instagram. According to Nielsen, talent now drives nearly 60% of all social engagement [...]

More From Our Brands

Access exclusive content