×
You will be redirected back to your article in seconds

Robert Rodriguez’s VR Film ‘The Limit’ Debuts Across Major Headsets

Will Hollywood star power get consumers to open their wallets for virtual reality (VR)? We may soon find out, thanks to “The Limit,” a new VR featurette from filmmaker Robert Rodriguez that was released for major VR headsets Tuesday.

Starring Michelle Rodriguez and featuring “The Walking Dead” star Norman Reedus, “The Limit” is a 20-minute VR film that puts the viewer at the center of an action-packed story involving bionics, secret agencies and a face-off against the forces of evil that involves first fights, a car chase and a last-second escape from a plane that may or may not include functioning parachutes.

The film is available for mobile headsets including Google Daydream, Samsung Gear VR and Oculus Go as well as HTC Vive and Oculus Rift. It is also being released for Android phones with cardboard viewers, and versions for iOS, PlayStation VR and Windows Mixed Reality are supposed to come soon.

At launch, the film is being sold half off, or for $5 on most platforms, while the cardboard version costs $4. In the future, the price is supposed to get raised to $10 and $8, respectively. This gives viewers access to an immersive 3-D version as well as a 2-D cut with higher resolution, directors commentary and some behind-the-scenes footage.

The film is being released by STXSurreal, the immersive entertainment subsidiary of STX Entertainment. STX ventured into VR when it acquired Los Angeles-based VR startup Surreal in August of 2016. The VR division is now being led by Surreal’s co-founders Rick Rey and Andy Vick, who both previously worked as execs for Disney’s Maker Studios.

“The launch of ‘The Limit’ is a watershed moment in VR, and gives fans of premium scripted entertainment a compelling reason put their headsets back on,” said Vick and Rey in a statement. “In keeping with STX’s talent-driven model, we enlisted Robert, Michelle and Norman, who collectively have millions of passionate fans across the globe, to break new ground and bring this category-busting cinematic VR film to life.”

More Digital

  • The Frontier

    Conecta Fiction: Project Pitches Prizes Passed Out in Pamplona

    On Wednesday evening the Spanish city of Pamplona was overrun, not by bulls, but by hopeful TV creators who had spent the early week pitching their projects at Conecta Fiction, and who anxiously waited to find out the titles which would take home silverware. Meanwhile, “Monzón,” a Disney-Pampa-Incaa production portraying the tragic violence of Argentine [...]

  • YouTube logo

    Why Splitting Up YouTube Is a Terrible Idea

    Facing mounting pressure over failures to protect children from inappropriate content, Google is reportedly considering a number of changes to its video sharing site YouTube. The Wall Street Journal reported Wednesday that one of the ideas circulated internally was to effectively split up YouTube, and spin out all children’s content into the existing YouTube Kids [...]

  • Niantic's Harry Potter: Wizards Unite Game

    ‘Harry Potter: Wizards Unite’ to Launch This Week

    “Pokemon Go” maker Niantic is getting ready to launch its next big game: “Harry Potter: Wizards Unite” is set to launch in June 21, the company revealed in a tweet this week. The worldwide launch of Harry Potter: Wizards Unite begins this Friday, June 21! Keep your eyes peeled and wand ready for more information [...]

  • google podcast creator program

    Google, PRX Unveil Second Slate of Their Podcasts Creator Program (EXCLUSIVE)

    Roughly a year after first unveiling its podcasts creator program, Google is renewing its commitment to train budding podcasters. Together with public radio and podcast distributor PRX, Google has chosen 6 podcasters from around the world to participate in the next round of the creator program. The podcasts included in the second cohort are “37 [...]

  • Camila Cabello

    Camila Cabello Reveals Podcast Obsessions, Teases New Album at Cannes Lions

    Camila Cabello was the featured speaker at a Tuesday afternoon panel at Cannes Lions, the annual gathering of marketing, design and entertainment professionals in the south of France. Joined by Spotify chief content officer Dawn Ostroff, the talk, moderated by Variety editor Shirley Halperin, was centered around the theme of the golden age of sound [...]

  • Meg Whitman and Jeffrey Katzenberg

    Quibi Has Already Booked $100 Million in Ad Sales, Jeffrey Katzenberg and Meg Whitman Say

    Quibi, the ambitious short-form video venture from Jeffrey Katzenberg and CEO Meg Whitman, has sold $100 million in upfront ad inventory with six advertisers ahead of its April 2020 debut. Advertisers that have committed ad spending to Quibi include Google, Procter & Gamble, PepsiCo, Walmart, Progressive and AB InBev, according to the company. The $100 [...]

  • China's iQIYI Signs Content, Channel Pact

    China's iQIYI Signs Content, Channel Pact With Malaysia's Astro

    Astro Malaysia, Malaysia’s leading pay-TV operator, has struck a strategic agreement with Chinese streaming platform iQIYI. Astro obtains the exclusive rights to deliver iQIYI content on TV, on-demand and via OTT in Malaysia. It will launch the first iQIYI-branded channel comprising iQIYI’s extensive slate of original content from drama to variety shows and movies. Astro [...]

More From Our Brands

Access exclusive content