×
You will be redirected back to your article in seconds

‘The House With a Clock in Its Walls,’ ‘The Nun’ Top Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending with “The House With a Clock in Its Walls.”

Ads placed for the fantasy film had an estimated media value of $4.48 million through Sunday for 944 national ad airings on 34 networks. (Spend figures are based on estimates generated from Aug. 27 through Sept. 2. Estimates may be updated after the chart is posted as new information becomes available.) Universal prioritized spend across networks including Nick, NBC and ABC, and during programming such as College Football, The Loud House and SpongeBob SquarePants.

Just behind “The House With a Clock in Its Walls” in second place: Warner Bros.’ “The Nun,” which saw 836 national ad airings across 44 networks, with an estimated media value of $3.02 million.

TV ad placements for MGM’s “Operation Finale” (EMV: $2.95 million), Twentieth Century Fox’s “The Predator” ($2.83 million) and Lionsgate’s “A Simple Favor” ($2.83 million) round out the chart.

Notably, “The House With a Clock in Its Walls” has the best iSpot Attention Index (132) in the ranking, getting 32% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$4.48M – The House With a Clock in Its Walls

Impressions: 304,262,936
Attention Score: 95.77
Attention Index: 132
National Airings: 944
Networks: 34
Most Spend On: Nick, NBC
Creative Versions: 8
Est. Lifetime TV Spend: $7.59M
Studio: Universal Pictures
Started Airing: 07/13/18

$3.02M – The Nun

Impressions: 262,119,577
Attention Score: 94.31
Attention Index: 109
National Airings: 836
Networks: 44
Most Spend On: NBC, TBS
Creative Versions: 21
Est. Lifetime TV Spend: $9.19M
Studio: Warner Bros.
Started Airing: 08/06/18

$2.95M – Operation Finale

Impressions: 379,664,269
Attention Score: 93.67
Attention Index: 98
National Airings: 940
Networks: 29
Most Spend On: Discovery Channel, ABC
Creative Versions: 29
Est. Lifetime TV Spend: $14.65M
Studio: Metro-Goldwyn-Mayer (MGM)
Started Airing: 07/26/18

$2.83M – The Predator

Impressions: 161,378,392
Attention Score: 91.94
Attention Index: 77
National Airings: 905
Networks: 30
Most Spend On: CBS Sports, Adult Swim
Creative Versions: 11
Est. Lifetime TV Spend: $8.11M
Studio: Twentieth Century Fox
Started Airing: 06/08/18

$2.83M – A Simple Favor

Impressions: 203,249,112
Attention Score: 92.83
Attention Index: 87
National Airings: 518
Networks: 19
Most Spend On: TBS, TNT
Creative Versions: 8
Est. Lifetime TV Spend: $6.27M
Studio: Lionsgate
Started Airing: 08/06/18

1 Movie titles with a minimum spend of $100,000 for airings detected between 08/27/2018 and 09/02/2018.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than eight million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

 

More Film

  • Gone With the Wind Screening

    Film News Roundup: 'Gone With the Wind' Sets Event Cinema Record

    In today’s film news roundup, “Gone with the Wind” sets a new record, “Fiddler: A Miracle of Miracles” is acquired, and Tracy Oliver signs with Topic Studios. EVENT CINEMA RECORD The 80th anniversary release of “Gone with the Wind” has grossed $2.23 million in six nationwide screenings on four dates — a record as the [...]

  • Made in Abyss - Journey’s Dawn

    Film Review: ‘Made in Abyss: Journey’s Dawn’

    It’s a Herculean effort to take a multi-volume manga like author Akihito Tsukushi’s “Made in Abyss,” adapt it into a popular anime television series, and then compress the show into a coherent feature (technically, two movies), but the folks at Sentai Filmworks have done just that. Part one, “Made in Abyss: Journey’s Dawn,” will screen [...]

  • HAF: 'Assassination,' 'Apprenticeship' Named Project Market

    HAF: 'Assassination,' 'Apprenticeship' Named Project Market Winners

    Eighteen prizes were presented on Wednesday afternoon at the closing ceremony of the Hong Kong Asia Film Financing Forum. The project market sits alongside FilMart as part of the Entertainment Expo in Hong Kong. “Wong Tai Sin Assassination” to be directed by Wong Hoi and produced by Derek Kwok Tsz-kin, was named the winner of [...]

  • Contract Placeholder Business WGA ATA Agent

    Writers Guild Makes Concession on Film Financing in Agent Talks

    The Writers Guild of America has made a concession in film financing in its negotiations with Hollywood talent agents — the second in six weeks of talks. WGA West executive director David Young said Wednesday that it had made a “significant move” toward reaching a deal with the Association of Talent Agents for a revamped [...]

  • Noah Centineo He-Man

    Noah Centineo to Play He-Man in 'Masters of the Universe' Reboot

    From a boy (who’s loved) to He-Man. Noah Centineo is in talks to take on the superhero in Sony Pictures and Mattel Films’ “Masters of the Universe.” Brothers Adam and Aaron Nee are directing the reboot. Mattel Films is partnering with Sony on the movie, which is based on Mattel’s beloved toy line that spawned [...]

  • Disney Fox Takeover Placeholder

    Disney, Fox Employees Grapple With Day One Transition on Two Hollywood Lots

    What kind of a boss will Disney be? That’s a question facing employees at 20th Century Fox, Fox Searchlight, National Geographic Partners, FX Networks, and other assorted parts of Rupert Murdoch’s former media empire. Wednesday was their first full day as staffers of the Walt Disney Co. and the initial moves have done little to [...]

  • Derek Tsang Hong Kong actor Derek

    'Better Days' Director Derek Tsang Lands in World Cinema Spotlight

    Hong Kong actor-director Derek Kwok-cheung Tsang has recently found himself in the spotlight of the world of cinema, but for the wrong reason. Tsang will be joining a Hong Kong filmmakers panel at FilMart on Thursday with Sunny Chan (“Man on the Dragon”) and Pang Ho-cheung (“Love in a Puff”). The 39-year-old filmmaker was expecting [...]

More From Our Brands

Access exclusive content