You will be redirected back to your article in seconds

Syncbak Launches SBTV Platform to Stream Local TV Programming Nationwide

Gray Television is first major station group to offer live, ad-supported OTT channels on platform

Syncbak, a streaming-TV provider that powers internet delivery of local TV programming in the U.S., is broadening its over-the-top horizons.

The company, whose backers include CBS and Gray Television, has introduced an expanded platform that lets broadcasters and content owners deliver local programming to viewers nationwide.

With its newly launched SBTV platform, Syncbak says, local stations can build live over-the-top channels both in the markets they currently serve — and anywhere else in the U.S., if they have the content rights to do so. In addition, the company has created a syndication marketplace to let content owners syndicate and license their live and on-demand programming for OTT delivery through local television stations that participate on SBTV.

The SBTV platform encompasses Syncbak’s existing SimpleSync over-the-top platform for local TV stations. Any station in the U.S. can elect to be carried on the SBTV app at no cost, according to the company. The solution also includes adSync, a dynamic ad-insertion technology designed to automatically manage local and national advertising spots based on a viewer’s location.

“I started Syncbak to connect every broadcaster to every viewer over the internet,” Jack Perry, founder and CEO of Syncbak, said in statement. “With SBTV our aim is even higher – to connect broadcasters, viewers, content owners, and advertisers.”

Currently, SimpleSync delivers live local programming on services including CBS All Access, Hulu With Live TV, and FuboTV, as well as hundreds of local station apps and websites.

This March, Gray Television’s KTUU station in Anchorage, Alaska, used SBTV to stream the famed Iditarod dogsled race live both locally and nationwide. “We’re very excited about the possibilities for our live local programming,” Julia Campbell, VP of media systems for Gray Television said in a statement.

With Syncbak’s Cloud Syndication Marketplace, stations can syndicate their original programming in markets where the broadcaster currently does not have a station. For example, Gray Television’s “MomsEveryday” is carried in 56 designated market areas — and it’s also available on SBTV to stations in the nation’s other 154 DMAs.

For the launch of SBTV, Syncbak has stocked the Cloud Syndication Marketplace with more than a dozen shows. Those include food series “Food. Curated.,” hosted by Liza de Guia, which airs in New York City on NYC Media’s NYC Life channel; the show is now syndicated in every DMA where SBTV has a local affiliate.

According to Brian Brady, CEO of Northwest Broadcasting, SBTV will give the broadcast group tools to deliver “unique, hyperlocal OTT channels,” adding: “I know every one of my stations is ready for subscription OTT as well.”

On Wednesday evening, Syncbak is hosting a “TechFronts” event at its New York media center, where it plans to conduct the first, direct-to-OTT live stream with dynamic ad insertion to viewers across the U.S. in all 210 designated market areas on the SBTV app or its syncbak.tv website.

Syncbak-powered services currently reach 98% of the U.S. population across 195 markets, representing 54 stations groups and all major networks, including CBS, ABC, Fox, NBC and the CW. Syncbak’s investors include CBS, Gray Television, the National Association of Broadcasters, and the Consumer Technology Association.

More Digital


    'The Dark Crystal: Age of Resistance' Premiere Date Set on Netflix

    A series based on Jim Henson’s fantasy world of “The Dark Crystal” is coming to Netflix this summer. The streamer announced that all 10 episodes of “The Dark Crystal: Age of Resistance,” produced by the Jim Henson Co., will launch Friday, August 30 — and Netflix released several first-look photos from the series (see below). [...]

  • Streaming Placeholder

    TikTok Owner Preparing Streaming Service to Rival Spotify (Report)

    ByteDance, the Beijing-based owner of the TikTok video app, is developing a paid streaming music service aimed at the same emerging markets that Spotify and Apple are seeking to explore, according to a report in Bloomberg. The app could be introduced as early as autumn, according to the report, which adds that the company has [...]

  • VidCon-Now-Stacey-Kelly

    VidCon Launches First Original Series to Promote Creators Year-Round

    VidCon brings together thousands of fervent fans at its annual conventions, who flock to the events to see their favorite YouTubers and other digital celebs in the flesh. Now the Viacom-owned division is trying to keep the excitement burning during the VidCon off-season, too. This week VidCon is launching its first foray into original content [...]

  • Stranger Things

    Coca-Cola Will Revive New Coke in Alliance With Netflix, 'Stranger Things'

    A rush of TV watchers to streaming video has prompted Coca-Cola to test an interesting pour. Coca-Cola will bring New Coke back to market for a brief time, all part of a partnership with Netflix, which has featured Coke in its cult-favorite series “Stranger Things.” The third season of the series, set in 1985, will [...]

  • Lauren Dolgen Exits as BuzzFeed Studios

    Lauren Dolgen Exits as BuzzFeed Studios Boss After a Year

    Veteran TV producer Lauren Dolgen has departed as head of BuzzFeed Studios after one year in the job. BuzzFeed had hired Dolgen, a longtime MTV producer who worked on shows including “Teen Mom” and “16 and Pregnant,” as head of BuzzFeed Studios to oversee the company’s slate of original content. Based in L.A., she had [...]

  • Snap-Derek-Andersen-Lara-Sweet

    Snap Fills Out Senior Ranks With CFO, HR Chief Appointments

    Snap CEO and co-founder Evan Spiegel has turned in house to fill the company’s CFO and head of human resources positions, completing an overhaul of the Snapchat parent’s executive ranks after a series of high-level departures. The company announced the appointment of Derek Andersen, currently Snap’s VP of finance, as chief financial officer. Andersen will [...]

  • Oculus Quest Gets Netflix App, But

    Oculus Quest Will Have Netflix, but Not Plex or HBO

    Facebook’s new Oculus Quest headset is launching with a number of high-profile gaming titles this Tuesday. Media apps on the other hand will take a bit of backseat, with some key players sitting this latest headset out for the time being. First, the good news for anyone who has pre-ordered the headset: One of the [...]

More From Our Brands

Access exclusive content