×

Spotify Chief Content Officer Stefan Blom Exits

Stefan Blom, Spotify’s chief content officer, is leaving the company after a little more than three years — and just as the music-streaming provider is about to launch an initial public offering.

In a statement, a company rep said, “We are grateful for Stefan’s many contributions to the company over the years and we wish the very best. Looking ahead, the content team is well positioned to execute on our strategy.”

The news, announced in a memo to Spotify staff Friday and confirmed to Variety, was first reported by Recode.

Blom, who reported to Spotify co-founder and CEO Daniel Ek, led the company’s renewal in 2017 of its licensing deals with all three major music labels as well as the independent-label collective Merlin. The company has not yet named a replacement.

While a source close to the situation told Variety that the parting is amicable, “If I had to guess, I think he was pushed out,” said Santosh Rao, head of research at Manhattan Venture Partners, who has been covering Spotify for several years. He points to the company’s largely unsuccessful move into video, which was announced as a growth area with great fanfare when former VH1 chief Tom Calderone joined as Spotify’s head of content partnerships in March 2016; he left just 15 months later after its original video shows, including the Russell Simmons-produced “Traffic Jams,” failed to catch on.

“The video platform that he was supposed to develop hadn’t taken off, so maybe he’s being replaced by someone else the CEO has in mind [as a way of managing the optics of that sore point],” Rao said. “Or, it’s also possible he didn’t want the company to go public yet and wanted to develop more and then go out. But it’s how the company manages the narrative that matters, and it might be a positive: They might say ‘We needed to enhance the video platform’ and then announce some big new hire. So I think they can spin it very well, but they need to — it reflects some turmoil shortly before they go public, and the optics are not very good.”

It seems unlikely that Blom’s departure was solely a result of the $1.6 billion lawsuit recently filed against the company by Wixen Music Publishing, which alleges that Spotify is using its titles without a proper license. “I just see that as a continuation of an ongoing battle with publishers, and lawsuits in copyright and intellectual property are par for the course,” Rao said. “Obviously it’s in Spotify’s best interest to settle that amicably before the IPO.”

Prior to joining Spotify in September 2014 as chief strategy officer, Blom was a senior exec at EMI Music, most recently serving as chairman and CEO of the group’s Nordic division. Before joining EMI in 2007, he was head of products and services at telecom operator 3 Scandinavia.

Earlier this week came word that Spotify filed for its long-expected IPO in a confidential F-1 filing with the SEC. The Sweden-based company is expected to launch an IPO as early as the first quarter of 2018 as a direct listing on the New York Stock Exchange rather than a traditional offering of shares. That’s designed to make it easier for the company to go public — it would not dilute the current equity holdings of executives and investors, and Spotify would avoid paying underwriter fees — but also means it won’t raise capital with the IPO.

Meanwhile, on Thursday, the company announced that it has passed 70 million paying subscribers, an increase of 40% in less than a year (it reported 50 million in March 2017). Spotify’s closest competitor, Apple Music, reported 30 million subscribers in September.

Spotify’s valuation as of December 2017 exceeded $19 billion, up from $16 billion earlier in the fall, Reuters reported last month. However, the company has not turned a profit and reported an operating loss of $389 million in 2016.

Earlier last month, Spotify agreed to buy a stake in China’s Tencent Music Entertainment, which in turn will purchase an equity stake in Spotify; the terms of that deal weren’t disclosed.

More Digital

  • Jingle Punks Jingle Player

    Jingle Punks at 10: How the Production Music Platform's Player Works

    Though its primary function is creative, Jingle Punks is built on a foundation of technology and administration. The patented Jingle Player that lets customers search for music using pop culture terms is both intuitive and efficient. Typing in “Reservoir Dogs” or “Starbucks” generates suggestions. Queries are monitored “so if there isn’t an exact match, we’ll suggest [...]

  • Jill Goldfarb - Jukin Media

    Jukin Hires TV Veteran Jill Goldfarb as VP of Linear Programming

    Jukin Media, which specializes in licensing user-generated viral videos, hired Jill Goldfarb as VP of linear programming. Goldfarb’s former tours of duty include serving as Discovery Channel’s VP of programming and as VP of program planning and scheduling at ABC Family/Fox Family Channel. Most recently, for the past five years she worked as an independent [...]

  • Imax Is Exiting the VR Space,

    Imax Is Shutting Down Its VR Business, Closing Remaining Three VR Centers in Q1

    Imax is making its exit from virtual reality (VR) official: The company notified shareholders with a SEC filing Thursday that it will close down its remaining three VR centers, and write off “certain VR content investments.” A company spokesperson confirmed the planned closures and shared the following statement with Variety: “With the launch of the [...]

  • Apple Music Connect Is Being Discontinued

    Apple Music Phases Out Connect Social Feed

    Apple Music has notified artists that it will be phasing out its Connect social feed. Artists won’t be able to post to Connect anymore effective immediately, and their existing posts will be removed by next May, according to an email sent to artists that was first published by 9to5Mac Thursday. “Today we’re streamlining music discovery [...]

  • YouTube logo

    YouTube Warns Creators They May See Subscriber Count Drops Amid Spam-Account Purge

    YouTube is enacting a broad purge of spam accounts over the next two days, and it’s warning creators they could see a big drop in subscribers as a result. According to YouTube, on Dec. 13-14, creators “may see a noticeable decrease” in subscriber counts. The Google-owned video service regularly works to verify the legitimacy of [...]

  • Ninja to Call 'Thursday Night Football'

    Ninja to Call NFL 'Thursday Night Football' Game on Twitch Free Live-Stream

    Tyler “Ninja” Blevins is Twitch’s most popular live-streaming gamer. Now he’s taking his play-by-play skills to the NFL — although it remains to be seen how many of his millions of followers are actually interested in his commentary on gridiron action. This season, Amazon-owned Twitch has provided free live-streaming feeds of the NFL’s “Thursday Night [...]

  • Amazon Starts Selling Chromecast Again, YouTube

    Amazon Starts Selling Google’s Chromecast Again

    Amazon is once again selling Google’s Chromecast streaming adapter, three years after yanking the product from its website. The e-commerce giant began listing the third-generation model of Google’s Chromecast streaming stick, as well as the 4K-capable Chromecast Ultra, on its website this week. The move could be a first step toward a more comprehensive business [...]

More From Our Brands

Access exclusive content