×
You will be redirected back to your article in seconds

Spotify and Hulu Team Up for Joint $12.99 Subscription Plan

Hulu and Spotify unveiled a new subscription bundle for avid streaming fans Wednesday: The plan, “Spotify Premium, now with Hulu,” combines a full Spotify a la carte subscription with Hulu’s entry-level on-demand service for $12.99 per month.

Bought individually, both plans would have a combined price tag of close to $18. The new bundle is initially available only to existing Spotify Premium subscribers in the U.S., who also get a chance to try out Hulu for three months for just 99 cents.

The companies said they plan to make the offer available to consumers who don’t currently subscribe to Spotify later this summer.

This isn’t the first time Hulu and Spotify have worked together on a joint plan. Last September, the duo teamed up on a bundled plan for students, providing access to Spotify Premium and Hulu’s entry-level subscription for a combined price of just $4.99 per month — the same as Spotify’s previous student subscription. At the time, the partners said they would roll out additional bundles aimed at a mass market.

“Our student launch with Hulu was incredibly well received and we are excited to extend our reach by bringing Hulu to more of our Premium members in the U.S.,” Spotify chief premium business officer Alex Norstrom said in a statement. “With this exclusive Spotify offer, we are bundling two top media platforms for an unbeatable price.”

Hulu’s senior VP Tim Connolly echoed the sentiment, saying: “Based on the outstanding performance of the Spotify and Hulu student package, it’s clear that consumers love to combine their music and television experiences together.”

Bundling two subscriptions in one plan can make economic sense for both companies, even with a sizable discount. The partnership promises to let Hulu and Spotify grow their overall subscriber base.

Both companies also use these bundled plans to steer subscribers away from third-party billing agreements, which can eat up as much as 30% of a service’s monthly fee. Spotify’s terms for these bundles specifically spell out that users who bill their monthly subscription through Apple’s App Store or Google Play are not eligible to receive the discounted Hulu add-on.

What’s more, Hulu is betting that subscribers will eventually graduate to more expensive plans, including its $11.99 monthly commercial-free on-demand offering and its $39.99 monthly live TV service (which includes access to Hulu’s SVOD lineup).

More Digital

  • Nick Eh 30, StoneMountain64

    CAA Signs Gaming Influencers Nick Eh 30, StoneMountain64

    CAA has signed two popular live-streaming battle royale gamers — Nicholas Amyoony, better known as Nick Eh 30, and David Steinberg, aka StoneMountain64 — for representation. CAA said it will work to create opportunities for Nick Eh 30 (above left) and StoneMountain64 (above right) in all areas, including TV, motion pictures, touring, digital distribution and [...]

  • Amazon Adds NBA League Pass to

    Amazon Adds NBA League Pass Live-Streaming Games to Prime Video Channels

    Amazon is bringing pro hoops action to Prime Video Channels: The ecommerce giant now offers NBA League Pass as part of its lineup of 150-plus subscription options for Prime members in the U.S. It’s the first U.S. live-sports subscription service on Prime Video Channels. Prime members can subscribe to NBA League Pass via Prime Video [...]

  • Fifty Shades of Grey

    International Piracy Ring Stole Over 25,000 Movie and TV Digital Files, U.S. Feds Say

    A five-member international hacking crime ring stole more than 25,000 files for Hollywood movies and TV shows and illegally offered hundreds of them for sale online, according to U.S. law enforcement officials. A federal grand jury in L.A. on Wednesday (Dec. 12) indicted five men, identified as residing in the U.K., India, Dubai and Malaysia, [...]

  • Phil Schiller, Apple's senior vice president

    Apple to Update iPhones in China to Avoid Sales Ban

    Apple is pushing out a software update to iPhones in China to address a recent court order obtained by Qualcomm that banned the sale of certain iPhone models in the country. The update will allow the company to continue selling its phones in China, company representatives told Reuters Friday morning. The Fuzhou Intermediate People’s Court [...]

  • Kevin Reilly Variety Cover

    Kevin Reilly Named Content Chief for WarnerMedia Streaming Service

    Kevin Reilly — a veteran television exec who has led programming at NBC, FX, Fox, and most recently Turner Broadcasting — has been tapped to head content strategy for the still-nascent streaming service that WarnerMedia plans to launch next year. Reilly, who has led programming at Turner brands TNT and TBS since 2015, will serve [...]

  • Apple Culver City

    Apple Expects to Have Over 1,000 Employees in Culver City by 2022

    Apple announced plans to boost its L.A. presence, saying it expects to have more than 1,000 employees in Culver City, Calif., over the next three years, including its growing entertainment team. The move is part of the tech giant’s broader initiative to create 20,000 jobs in the U.S. by 2023 and includes a new $1 [...]

More From Our Brands

Access exclusive content