×
You will be redirected back to your article in seconds

Spotify and Hulu Team Up for Joint $12.99 Subscription Plan

Hulu and Spotify unveiled a new subscription bundle for avid streaming fans Wednesday: The plan, “Spotify Premium, now with Hulu,” combines a full Spotify a la carte subscription with Hulu’s entry-level on-demand service for $12.99 per month.

Bought individually, both plans would have a combined price tag of close to $18. The new bundle is initially available only to existing Spotify Premium subscribers in the U.S., who also get a chance to try out Hulu for three months for just 99 cents.

The companies said they plan to make the offer available to consumers who don’t currently subscribe to Spotify later this summer.

This isn’t the first time Hulu and Spotify have worked together on a joint plan. Last September, the duo teamed up on a bundled plan for students, providing access to Spotify Premium and Hulu’s entry-level subscription for a combined price of just $4.99 per month — the same as Spotify’s previous student subscription. At the time, the partners said they would roll out additional bundles aimed at a mass market.

“Our student launch with Hulu was incredibly well received and we are excited to extend our reach by bringing Hulu to more of our Premium members in the U.S.,” Spotify chief premium business officer Alex Norstrom said in a statement. “With this exclusive Spotify offer, we are bundling two top media platforms for an unbeatable price.”

Hulu’s senior VP Tim Connolly echoed the sentiment, saying: “Based on the outstanding performance of the Spotify and Hulu student package, it’s clear that consumers love to combine their music and television experiences together.”

Bundling two subscriptions in one plan can make economic sense for both companies, even with a sizable discount. The partnership promises to let Hulu and Spotify grow their overall subscriber base.

Both companies also use these bundled plans to steer subscribers away from third-party billing agreements, which can eat up as much as 30% of a service’s monthly fee. Spotify’s terms for these bundles specifically spell out that users who bill their monthly subscription through Apple’s App Store or Google Play are not eligible to receive the discounted Hulu add-on.

What’s more, Hulu is betting that subscribers will eventually graduate to more expensive plans, including its $11.99 monthly commercial-free on-demand offering and its $39.99 monthly live TV service (which includes access to Hulu’s SVOD lineup).

Popular on Variety

More Digital

  • Andrew MorseVariety's Entertainment & Techonology Summit,

    Listen: CNN Digital Chief Says Trump Doesn't Drive Traffic Success

    No subject might get as much attention across CNN’s digital properties as Donald Trump, but that doesn’t mean the news network is dependent on him for web traffic. Andrew Morse, executive VP and general manager of the AT&T-owned company’s digital operations, pointed to recent coverage of natural disasters and international incidents as more potent audience [...]

  • Jonah Hill attends the press conference

    Instagram Debuts Jonah Hill’s ‘Un-filtered’ Bullying Docu-Series (EXCLUSIVE)

    Facebook’s Instagram, as part of its anti-bullying initiatives, funded a new series directed by Jonah Hill featuring teens and young adults talking about their experiences with bullying. The four-episode “Un-filtered” goes live Wednesday (Sept. 18) on Instagram’s IGTV channel on its mobile app and the web. In the unscripted series, Hill interviews people aged 13-25 [...]

  • Plex

    Plex Signs Up Lionsgate for Upcoming Ad-Supported Video Service

    Media center app maker Plex has struck a deal with Lionsgate to add some of the studio’s movies and TV shows to its upcoming ad-supported video service. The news comes just weeks after Plex announced a similar deal with Warner Bros. “Lionsgate is one of the biggest names in the business and we know our [...]

  • Comcast Xfinity Flex

    Comcast Drops $5 Monthly Fee for Xfinity Flex Video-Streaming Set-Top for Broadband Customers

    Comcast will hand out one free set-top box for broadband subscribers to access Xfinity Flex, its video-streaming product for internet-only customers, as it looks to punch up the value of its high-speed internet business. Brian Roberts, Comcast’s chairman and CEO, announced the new strategy at Goldman Sachs’ Communacopia conference Wednesday in New York. “One of [...]

  • Facebook Portal TV

    Facebook Announces $149 Portal TV Device, 2 New Portal Smart Displays

    Facebook wants you to put a camera into your living room: The company officially unveiled its Portal TV device Wednesday that brings video chatting, augmented reality (AR) and Facebook Watch to any TV set. In addition, the company also unveiled two new Portal smart display devices that are aggressively priced to grow the company’s home [...]

  • Milford Sound, Fiordland National Park, South

    Amazon’s ‘Lord of the Rings’ Series to Shoot in New Zealand

    Amazon Studios has set New Zealand as the location for its upcoming series production of “The Lord of the Rings,” following in the footsteps of the movies made by Peter Jackson. Pre-production on the series has started, and production on the series will begin in Auckland in the coming months. “We knew we needed to [...]

More From Our Brands

Access exclusive content