×
You will be redirected back to your article in seconds

Spotify Launches New Program for Podcasters

Spotify is beta testing a new program to get more podcasts onto its service. Spotify for Podcasters gives any podcaster the ability to syndicate their show via the music service, the company announced this week.

“Through this new platform that we’re testing, podcast creators who are hosting their podcasts elsewhere will be able to make their show available to Spotify users by providing us with their podcast feed,” the company said in a blog post. “This will easily make them available to our audience of more than 180 million listeners around the world.”

Spotify for Podcasters promises to give podcast producers access to stats about the performance of individual episodes, listener demographics, location, engagement and other data points. The big upside for podcasters is likely going to be that this gives them access not only to download and streaming numbers, but also some of Spotify’s more thorough audience intelligence.

It’s worth noting that Spotify isn’t actually asking podcasters to upload their audio files. Instead it is simply syndicating their RSS feeds, similar to the way companies like Apple and Google syndicate podcasts.

Spotify isn’t the only streaming service eyeing podcasts as a way to complement their music offering. Pandora has also been working on a way to more deeply integrate podcasts into its service, which has involved building a recommendation system the company calls the “podcast genome project.”

More Digital

  • Disney-Plus-Logo

    Disney Plus Launch Snafus: What Went Wrong?

    For some users, Disney Plus was a Disney Minus on its big launch day Tuesday. In its Nov. 12 debut, the service was beset by multiple problems, including Disney Plus customers being unable to log in to the service, access specific content, or use certain streaming devices — while some who called Disney’s customer service [...]

  • YouTube Taps Shana Tepper as Head

    YouTube Taps Shana Tepper as Head of Entertainment Communications

    YouTube has tapped Shana Tepper as its head of entertainment communications. In her new role, Tepper will lead all press and communications strategies for YouTube Originals series and specials focused on personalities, artists and learning. Tepper joins YouTube from Viacom, where she most recently served as vice president of communications for Comedy Central and Paramount [...]

  • Richard Plepler HBO

    Former HBO Chief Richard Plepler Close to Signing Apple TV Plus Production Pact

    Former HBO chief Richard Plepler is close to signing an exclusive production pact with Apple TV Plus. Apple declined to comment and Plepler could not immediately be reached for comment. It’s understood that Plepler plans to launch a boutique production company designed to focus on a handful of high-profile projects. Among his advisors in pulling [...]

  • Sonos Spotify partnership

    Sonos Speakers Get Free Spotify Streaming

    Sonos owners just got access to another source for free music: The smart speaker maker has struck a deal with Spotify to stream Spotify’s free tier to its users, both companies announced Tuesday. Free Spotify streams are going live on Sonos devices with the latest Sonos software update, which also includes an updated version of [...]

  • looking glass display

    Looking Glass Factory Unveils 8K Holographic Display

    Holographic display hardware startup Looking Glass Factory unveiled its first real product Tuesday: the Looking Glass 8K Immersive Display aims to provide companies with a way to view 3D assets as holograms, without the need to use VR headsets. The product is being sold into the enterprise market, but the company also has plans to [...]

  • Star Wars The Mandalorian

    Why Wall Street Is Feeling Bullish as Disney Plus Blasts Off

    Bob Iger has presided over many launches during his 14 years as Disney CEO: a theme park in Shanghai, state-of-the-art cruise ships, “Star Wars”- and “Avatar”-themed immersive attractions and even a cinematic universe requiring billions of dollars of investment in Marvel movies. But nothing in his tenure has drawn the level of scrutiny that has [...]

  • Worldwide XR roster

    Team Behind Digital James Dean Forms New Company to Resurrect Other Legends (EXCLUSIVE)

    The team that helped resurrect James Dean with visual effects for an upcoming Vietnam war movie isn’t done creating digital versions of famous actors and other celebrities: Intellectual property licensing specialist CMG Worldwide has merged with immersive content creation studio Observe Media to form Worldwide XR, a new company that aims to bring digital humans [...]

More From Our Brands

Access exclusive content