In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Lucasfilm claims the top spot in spending with “Solo: A Star Wars Story.”
Ads placed for the “Star Wars” franchise prequel had an estimated media value of $5.31 million through Sunday for 784 national ad airings on 37 networks. (Spend figures are based on estimates generated from May 14-20. Estimates may be updated after the chart is posted as new information becomes available.) Lucasfilm prioritized spend across networks including ABC, NBC and ESPN, and during programming such as NBA Basketball, Designated Survivor and American Idol.
Just behind “Solo: A Star Wars Story” in second place: Global Road’s “Show Dogs,” which saw 1,205 national ad airings across 29 networks, with an estimated media value of $3.88 million.
TV ad placements for Twentieth Century Fox’s “Deadpool 2” (EMV: $3.75 million), Warner Bros.’ “Ocean’s 8” ($3.69 million) and Disney Pixar’s “Incredibles 2” ($3.39 million) round out the chart.
Notably, “Show Dogs” has the best iSpot Attention Index (122) in the ranking, getting 22% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
1 Movie titles with a minimum spend of $100,000 for airings detected between 05/14/2018 and 05/20/2018.
* TV Impressions – Total TV ad impressions delivered for the brand or spot.
* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than eight million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
Popular on Variety
Comedy Showrunners on the Impact of the WGA Staffing Boost
Showrunners on the Realities of Writing: ‘It’s A Continual Cycle of Panic and Fear, It’s Super Fun’
Chris Hemsworth Responds to the 'Avengers: Endgame' Fat-Shaming Thor Controversy
Hilary Duff and Sutton Foster Proud That 'Younger' Flaunts Women's Careers Over Romance
'Deadwood' Designer Janie Bryant Used Original 1880s Dress for HBO Movie
'Big Little Lies': Can Season 2 Live Up to the First?
Richard Madden is Done Playing Romeo
Actors on Actors: Sarah Paulson & Tracee Ellis Ross (Full Video)
Actors on Actors: Taraji P. Henson & Ellen Pompeo (Full Video)
Julia Roberts on ‘Pretty Woman’s’ Original Violent Ending
Patrick Drahi, the owner of the telecom group Altice, is on track to purchase Sotheby’s, the high-profile auction house, for $3.7 billion. The acquisition would turn Sotheby’s into a privately owned concern after 31 years as a publicly listed company on the New York Stock Exchange. Drahi said the acquisition had “no capital link with Altice [...]
There’s no question that the posthumous release is the most difficult to get right: Human beings are unpredictable, and trying to guess what a person’s intentions might have been is an unhill (if not a losing) battle. Yet posthumous releases ranging from Michael Jackson’s “This Is It” to recent Prince and Jimi Hendrix collections prove [...]
Amazon’s IMDb is upping the ante in the free, ad-supported premium video game. IMDb has dumped Freedive as the name for the service it launched in January — rebranding it as “IMDb TV” (somewhat confusingly, as it includes movies as well). Over the next few months, IMDb will add “thousands” of new titles to IMDb [...]
Maybe Google was onto something when it used John Legend as the voice of its smart speakers: Nearly 1 in 3 participants in a recent Adobe smart speaker survey said that they want a celebrity as the voice of their AI assistant. Participants of the Adobe Analytics June 2019 Voice Report also had some clear [...]
The John F. Kennedy Presidential Library has released an augmented reality app (AR) to commemorate the 50th anniversary of the moon landing, and the role President Kennedy played in getting the U.S. to the moon. The app, which is available for free for iPhones and Android, lets users relive the Apollo 11 mission in their [...]
Roku users are getting another way to watch live television with the help of their favorite streaming devices: Silicondust, maker of the HDHomerun TV tuners, has released a beta version of its HDHomerun app for Roku TVs and streaming devices. “We need to start out by saying this is very much a beta product,” the [...]
Staffers at Vox Media, which includes Curbed, Eater, Polygon, Recode, SB Nation, The Verge and Vox.com, have ratified their first collective bargaining agreement with more than 90% in support. The staffers are represented by the Writers Guild of America East. Vox Media’s 350-member unit began bargaining their first contract in April 2018. The campaign to [...]