×
You will be redirected back to your article in seconds

Snapchat Gets Visual Product Search Powered by Amazon

Snap is adding visual product search to Snapchat to let its users identify products just by capturing them with their phone camera, the company announced Monday morning. Snapchat’s visual search is being powered by Amazon, and consumers will be able to easily order recognized products through the e-commerce giant.

“We’ll be rolling it out slowly, but we wanted to announce it to everyone at the same time,” the company said in a blog post that also called the new feature a test. “Snapchat has always been the fastest way to communicate, and now it’s the fastest way to shop!”

In addition to recognizing products directly, the app will also allow users to scan bar codes as a way to access product information. Once a product is recognized, Snapchat’s app is going to display a product card with some basic information. Users can then tap on the card to open the Amazon app on their phone, and order it there.

Visual product search isn’t entirely new. Amazon has been offering similar features for its users since 2009, when it first introduced book and CD search within its app. The company subsequently rolled out visual search capabilities for additional items, and now offers this feature for all kinds of products.

Snap investors seemed to be intrigued about the feature Monday morning, briefly sending the stock up 3%. However, the upswing wasn’t enough to make up for an extended slide, with shares trading below Friday’s closing price at the time of writing.

Popular on Variety

More Digital

  • Gabrielle Carteris

    SAG-AFTRA Urges Gavin Newsom to Sign Law Punishing 'Deep Fake' Videos

    SAG-AFTRA National Executive Director David White is urging Gov. Gavin Newsom to sign legislation that institutes penalties for nonconsensual digital sexually explicit videos, also known as “deep fakes.” The legislation, Assembly Bill 602, targets companies and individuals who create and distribute the videos in California without the consent of the individual being depicted. “We urge Gov. [...]

  • Facebook Portal logo

    Facebook Is Launching a Portal TV Device: Here’s What We Know

    Facebook is getting ready to launch a TV streaming device in time for the holiday season, Variety has been able to confirm with multiple sources familiar with the company’s plans. The new streaming hardware will be part of the company’s Portal family of devices, featuring a camera, and combining video chatting with TV viewing and [...]

  • MoviePass card

    MoviePass Shuts Down, With Parent Company Citing Failure to Raise Funds

    MoviePass, the long-struggling theater subscription service, finally appears to be down for the count. On Friday, MoviePass notified remaining subscribers that it would be shutting down the service effective Sept. 14, 2019, because “its efforts to recapitalize MoviePass have not been successful to date,” parent company Helios and Matheson Analytics announced. “The company is continuing [...]

  • Disney Plus - Full Lineup

    How to Browse the Disney Plus Catalog the Company Is Testing in the Netherlands

    Disney began testing its Disney Plus streaming service in the Netherlands this week. Consumers in the U.S. will have to wait until November 12 to get access to the service, but European streaming aggregator JustWatch already makes it possible to browse the catalog available during this beta test. JustWatch is one of a number of [...]

  • JoJo Siwa'The Angry Birds Movie 2'

    Nickelodeon Star JoJo Siwa Gets Her Own Dance-Tour Mobile Game (EXCLUSIVE)

    Fans of JoJo Siwa will be able to join the teen influencer’s dance squad on stage — virtually — in a new mobile game. In “JoJo Siwa — Live to Dance,” players will become part of the Nickelodon and YouTube star’s worldwide tour on her professional dance team and experience what it’s like to be [...]

More From Our Brands

Access exclusive content