×
You will be redirected back to your article in seconds

Snapchat Launches ‘True Crime/Uncovered’ Series From Condé Nast Entertainment

Snapchat is putting a millennial spin on true crime — its first stab at the genre — in an original nonfiction series from Condé Nast Entertainment.

The six-episode crime series, “True Crime/Uncovered,” was produced exclusively for Snapchat by Condé Nast Entertainment. The show explores six different mysterious and horrific crimes, with Snap betting the chilling real-life tales will be a hit across its youth-skewing user base.

Each five-minute episode, hosted by actress Samantha Miller, uses digital video footage, interviews, police evidence and other sources to explore the crimes and the human psychology behind them.

The first episode will be released on Snapchat at 12 p.m. ET today, with the next two episodes running this Wednesday (March 14) and Friday (March 16). NBCUniversal’s Oxygen cable network is the sponsor for the first three episode; CNE and Snapchat are in the process of signing another sponsor for the final three episodes, which will be announced at a later date.

“‘True Crime/Uncovered’ is our first foray into the true crime genre and Condé Nast Entertainment has done a tremendous job telling these stories in a manner that we hope will raise awareness and resonate with our community,” said Vanessa Guthrie, Snap’s partner lead for Snapchat Shows.

The premiere episode, “The Deadly Tinder Date,” examines the 2014 case of Warriena Wright, whose whose Tinder date in Australia turned deadly after she fell from a balcony — leaving unresolved the question of whether her death was an accident.

Episode two examines the 2009 case of Annie Le, a Yale University graduate student who vanished five days before her wedding before being found murdered. The third episode delves into the 2014 Slender Man case, in which two 12-year-old girls stabbed their friend nearly to death in an effort to please the fictional character Slender Man.

“This genre of true crime hadn’t really been explored in mobile, with the intimacy of vertical video,” said Teal Newland, senior VP, marketing and new platforms, Condé Nast Entertainment.

“True Crime/Uncovered” isn’t associated with any Condé Nast brand, and “we thought the show was strong enough it didn’t necessarily need an association with a brand,” Newland said. Episodes will appear in the Snapchat Discover tab, and original shows from Snap are featured in a separate tile. Previously released episodes will be available using Snapchat’s Search feature.

Condé Nast operates several channels on Snapchat’s Discover platform for Wired, GQ, Self, Teen Vogue and other magazine brands. Newland said “True Crime/Uncovered” — CNE’s first show for the social platform — “is a totally different scope of project.”

Regarding Snapchat’s recent redesign, which has sparked a backlash among some users, Newland said it’s too early to see how the change is affecting consumption patters. But, she said, “We were excited as a publisher that with the new design, Discover allows our content to have a more prominent place in the Snapchat ecosystem.”

CNE brought Miller, the host of “True Crime/Uncovered,” on board through a casting call. “We wanted someone who could bring a level of gravitas to the series, but also who was appealing to younger audiences,” said Newland.

The series was directed by George Wasgatt and written by Katherine Chan.

More Digital

  • cinedigm

    Cinedigm Assembles Content Ahead of Bambu Launch

    Cinedigm, the operator of specialty OTT services in North America, has signed a deal with China’s Starrise Media to release several Starrise productions on its soon-to-launch Chinese content streaming service, Bambu. The company has also signed deals with Alibaba-owned Chinese streaming giant Youku to distribute 30 original Chinese feature films. The deal covers release on [...]

  • NBCU Reality Streaming Service Hayu Launches

    NBCU’s Reality Streaming Service Hayu Launches in Three New Territories (EXCLUSIVE)

    It’s easier to keep up with the Kardashians in the Belgium, the Netherlands, and Luxembourg after NBCUniversal launched its reality-TV streaming service, hayu, in those countries Tuesday. The service went live with about 6,000 episodes of unscripted fare from NBCUniversal’s lineup, including “Keeping Up With the Kardashians,” “Made in Chelsea” and “The Real Housewives” and [...]

  • Michael Uslan's U2K Becomes Asia-Hollywood Formats

    Michael Uslan's U2K Becomes Asia-Hollywood Formats Pipeline (EXCLUSIVE)

    Michael and David Uslan, the father and son producing team with credits that include “The Dark Knight” and “Sabrina: Secrets of a Teenage Witch” have struck a cluster of deals that makes them a two-way conduit for TV formats between Hollywood and Asia. U2K, a company that includes the Uslans and Jon Karas (“Believe in [...]

  • Dish Testing Flixpert Content Recommendation Service

    Dish Tests Movie Recommendations App Flixpert (EXCLUSIVE)

    Dish and its corporate sibling EchoStar have quietly been testing a movie recommendations platform called Flixpert, Variety has learned. Flixpert promises to help people find movies to watch through recommendations from friends and trusted contacts; Dish has been testing mobile apps for the service with a few hundred users. Online footprints suggest that Flixpert has [...]

  • Craig Hunegs WB

    Craig Hunegs to Exit Warner Bros. TV Group and Digital Networks (EXCLUSIVE)

    After nearly 25 years in the Warner Bros. family, Craig Hunegs is exiting his post as head of business for Warner Bros. TV Group and president of the studio’s digital networks wing. Hunegs said he has been discussing his exit with Warner Bros. chairman-CEO Kevin Tsujihara for the past several months. At a time of [...]

  • Google Placeholder

    Google Accelerates Google+ Shutdown Following New Privacy Mishap

    Google will shutter its struggling social network Google+ sooner than previously announced: The company said Monday that Google+ will shut down in April of 2019. It also disclosed a new security vulnerability that briefly exposed personal data of some 52.5 million Google+ users. The bug, which was introduced to Google+ in November, allowed developers to [...]

  • Eddie Lazarus Sonos

    Sonos Hires Tribune General Counsel Eddie Lazarus as Chief Legal Officer

    Smart speaker maker Sonos has hired former Tribune exec Eddie Lazarus as its new chief legal officer. Lazarus will be in charge of all legal, regulatory, compliance and SEC reporting issues, among other things. Prior to joining Sonos, Lazarus worked as general counsel and chief strategy officer for Tribune Media. Before that, he was chief of [...]

More From Our Brands

Access exclusive content