Snapchat’s Next Original Show: A ‘Visceral’ Look Into Fight Culture

Coming soon to Snapchat: a docu-series about fight culture that will look into combat styles across the world.

The new series, “Brawler,” is produced by STX Entertainment’s STXdigital and digital-media company Uproxx Media Group exclusively for Snapchat. The Snapchat Show will premiere on the app’s Discover menu on Friday, March 16, at 6 a.m. ET. New episodes are slated to air Fridays at 6 a.m. ET, and previously aired episodes will be available using Snapchat’s Search feature.

The total number of “Brawler” episodes is open-ended at this point. Snap has a standard agreement for ad-revenue sharing with Uproxx, the lead producer on the show, and STX.

Producers describe “Brawler” as a “visceral” exploration of fight culture. Each episode will showcase distinctive fighting styles in different locales. The vignettes will profile a modern-day jiu-jitsu master demonstrating the Zen fighting style in New York, a boxing coach schooling pupils in a ring in Los Angeles, and a silat master demonstrating rapid-fire martial arts in the streets of Malaysia.

According to Snap, users view more than 10 billion videos each day on Snapchat — however, the majority of those are user-generated posts. As of the fourth quarter of 2017, Snapchat average 187 million daily active users worldwide.

“Brawler” is STXdigital’s first series for Snapchat and its first co-production with Uproxx.

“As one of the boldest and engaging platforms in the mobile space today, Snapchat is great home for this show,” commented STXdigital COO Rich Sullivan.

Uproxx CEO Ben Blank said the company plans to work with STX on more future original content targeted at Gen Z and millennial audiences.

More Digital

  • Michelle Kempner

    BuzzFeed Entertainment Operations Head Michelle Kempner Exiting for Facebook

    Coming soon to Snapchat: a docu-series about fight culture that will look into combat styles across the world. The new series, “Brawler,” is produced by STX Entertainment’s STXdigital and digital-media company Uproxx Media Group exclusively for Snapchat. The Snapchat Show will premiere on the app’s Discover menu on Friday, March 16, at 6 a.m. ET. […]

  • Empty movie theater

    AMC Theatres Teams With Facebook for Movie Ticket Purchases

    Coming soon to Snapchat: a docu-series about fight culture that will look into combat styles across the world. The new series, “Brawler,” is produced by STX Entertainment’s STXdigital and digital-media company Uproxx Media Group exclusively for Snapchat. The Snapchat Show will premiere on the app’s Discover menu on Friday, March 16, at 6 a.m. ET. […]

  • VUDU logo

    Walmart Eyes Q4 Launch of Vudu-Branded Service to Rival Netflix (EXCLUSIVE)

    Coming soon to Snapchat: a docu-series about fight culture that will look into combat styles across the world. The new series, “Brawler,” is produced by STX Entertainment’s STXdigital and digital-media company Uproxx Media Group exclusively for Snapchat. The Snapchat Show will premiere on the app’s Discover menu on Friday, March 16, at 6 a.m. ET. […]

  • Marc Hustvedt - Fine Brothers Entertainment

    Marc Hustvedt, Formerly CEO of Above Average, Joins FBE (EXCLUSIVE)

    Coming soon to Snapchat: a docu-series about fight culture that will look into combat styles across the world. The new series, “Brawler,” is produced by STX Entertainment’s STXdigital and digital-media company Uproxx Media Group exclusively for Snapchat. The Snapchat Show will premiere on the app’s Discover menu on Friday, March 16, at 6 a.m. ET. […]

  • Walter Cronkite Media Broadband

    Rebooting Walter Cronkite: Broadcast News Rushes to Broadband

    Coming soon to Snapchat: a docu-series about fight culture that will look into combat styles across the world. The new series, “Brawler,” is produced by STX Entertainment’s STXdigital and digital-media company Uproxx Media Group exclusively for Snapchat. The Snapchat Show will premiere on the app’s Discover menu on Friday, March 16, at 6 a.m. ET. […]

  • Spotify logo is presented on a

    Spotify Launches Feature to Help Artists, Labels Submit Music to Playlists

    Coming soon to Snapchat: a docu-series about fight culture that will look into combat styles across the world. The new series, “Brawler,” is produced by STX Entertainment’s STXdigital and digital-media company Uproxx Media Group exclusively for Snapchat. The Snapchat Show will premiere on the app’s Discover menu on Friday, March 16, at 6 a.m. ET. […]

  • Chance the Rapper

    Chance the Rapper Buys Chicagoist Website, He Announces in New Single

    Coming soon to Snapchat: a docu-series about fight culture that will look into combat styles across the world. The new series, “Brawler,” is produced by STX Entertainment’s STXdigital and digital-media company Uproxx Media Group exclusively for Snapchat. The Snapchat Show will premiere on the app’s Discover menu on Friday, March 16, at 6 a.m. ET. […]

More From Our Brands

Access exclusive content