Some of Snapchat’s controversial redesign may not be here to stay, after all: The company has begun to test design tweaks that would once again combine stories of celebrities with those of your friends on a single page. Following the news, the stock of Snapchat’s parent company took a nosedive Wednesday, declining by 7.5 percent to a price of $14.46 per share.
Recode was first to spot those tests Tuesday, which have since been confirmed by the company. “We are always listening to our community and will continue to test updates that we hope will give Snapchatters the best possible experience on our platform,” a spokesperson said.
Snapchat separated the two with its recent massive redesign, which was first announced last year and then brought to all of the service’s users earlier this year. The stated goal of that redesign was to make Snapchat easier for new users, including those beyond its core age group of snap-obsessed teenagers.
Now, it is testing a new design that would present personal stories and stories from brands and celebrities together on the Discover page. The two categories would still be listed separate to ensure that brands and influences wouldn’t drown out stories published by friends, but it would be easier to find both — which in turn could also be a boon for publishers.
The design tweaks now being tested by Snapchat.
Snapchat’s redesign faced massive resistance from a number of users, including some 1.25 million who signed a Change.org petition to roll it back. Snapchat’s official stance had been that the redesign was here to stay, with executives like CEO Evan Spiegel even saying that the critics were proving the company right.
However, Snapchat wasn’t just attacked by ordinary users. A number of celebrities with huge audiences on the platform also spoke up, including Kylie Jenner and Chrissy Teigen. Both contributed to significant pressure on Snap’s share price, with investors worrying that the platform was at risk of losing some of its key voices.
Update: This post was updated multiple times with additional details on the test as well as the performance of Snap’s stock Wednesday.