×
You will be redirected back to your article in seconds

Snapchat to Bow ‘My Ex-BFF Court’ Parody Series from Elisabeth Murdoch’s Vertical Networks

Snap has been getting hammered in the stock market, and it just lost its head of content, Nick Bell. But the company is still pushing on its original-content strategy for Snapchat, as it looks to boost ad revenue from its user base of 186 million daily users.

Snapchat’s newest short-form original: “My Ex-BFF Court,” a spoof of daytime-TV fare like “Divorce Court” and “Judge Judy” in which two former best friends hash out a beef — and the guilty party is sentenced to some kind of quirky punishment.

The quasi-reality show comes from Vertical Networks, the mobile content studio founded by Elisabeth Murdoch, which has distributed several other shows on Snapchat. “My Ex-BFF Court” will premiere Thursday, Nov. 15, at 6 a.m. PT on Snapchat’s Discovery page, with subsequent episodes in the 12-part series hitting on following Thursdays.

Vertical Networks is using the actual set from the “Divorce Court” syndicated show to shoot “My Ex-BFF Court” at a studio in West L.A. Presiding over “My Ex-BFF Court” is Judge Matteo Lane, a New York-based comedian (whose real name is Matthew Lane), who metes out justice to the pairs of bickering pals with sassy, satirical flair.

The show was developed out of Vertical Networks’ analysis of usage from Brother, its daily Snapchat Publisher Story targeted at millennial males, which reaches an average of over 34 million unique monthly viewers. The company discovered that relationship drama (through bits like “Ways to Mess With Your Friends”) was far more interesting to Brother’s audience than romantic relationships, said Bailey Rosser, director of audience development and head of content at Vertical Networks.

“We took the concept of ‘friend conflict’– which tested with relatively high interest on Brother — and curated that into a courtroom show, based on what tropes have been popular on TV,” Rosser said.

Vertical Networks is managing production and casting for “My Ex-BFF Court” in house. Each episode runs 3-4 minutes.

“My Ex-BFF Court” joins Snapchat’s expanded slate of originals, which includes scripted and reality shows. The social and messaging app has run more than 60 original series, from partners including NBC, CBS, ESPN, Viacom, Discovery, A&E, the NBA, and the NFL.

In addition to “My Ex-BFF Court,” Snap has launched Vertical Networks’ “Parental Guidance,” a show in which moms or dads find date on behalf of their offspring, and “Solve,” a scripted murder-mystery series. Vertical’s popular “Phone Swap” dating show will return to Snapchat for a holiday season through the end of the year.

Vertical Networks, founded in 2016, is currently based in Venice Beach, Calif., but will be moving to new offices in Santa Monica next year. In September, the company appointed former Mitu chief operating officer Jesús Chavez as its CEO.

More Digital

  • Nick Eh 30, StoneMountain64

    CAA Signs Gaming Influencers Nick Eh 30, StoneMountain64

    CAA has signed two popular live-streaming battle royale gamers — Nicholas Amyoony, better known as Nick Eh 30, and David Steinberg, aka StoneMountain64 — for representation. CAA said it will work to create opportunities for Nick Eh 30 (above left) and StoneMountain64 (above right) in all areas, including TV, motion pictures, touring, digital distribution and [...]

  • Amazon Adds NBA League Pass to

    Amazon Adds NBA League Pass Live-Streaming Games to Prime Video Channels

    Amazon is bringing pro hoops action to Prime Video Channels: The ecommerce giant now offers NBA League Pass as part of its lineup of 150-plus subscription options for Prime members in the U.S. It’s the first U.S. live-sports subscription service on Prime Video Channels. Prime members can subscribe to NBA League Pass via Prime Video [...]

  • Fifty Shades of Grey

    International Piracy Ring Stole Over 25,000 Movie and TV Digital Files, U.S. Feds Say

    A five-member international hacking crime ring stole more than 25,000 files for Hollywood movies and TV shows and illegally offered hundreds of them for sale online, according to U.S. law enforcement officials. A federal grand jury in L.A. on Wednesday (Dec. 12) indicted five men, identified as residing in the U.K., India, Dubai and Malaysia, [...]

  • Phil Schiller, Apple's senior vice president

    Apple to Update iPhones in China to Avoid Sales Ban

    Apple is pushing out a software update to iPhones in China to address a recent court order obtained by Qualcomm that banned the sale of certain iPhone models in the country. The update will allow the company to continue selling its phones in China, company representatives told Reuters Friday morning. The Fuzhou Intermediate People’s Court [...]

  • Kevin Reilly Variety Cover

    Kevin Reilly Named Content Chief for WarnerMedia Streaming Service

    Kevin Reilly — a veteran television exec who has led programming at NBC, FX, Fox, and most recently Turner Broadcasting — has been tapped to head content strategy for the still-nascent streaming service that WarnerMedia plans to launch next year. Reilly, who has led programming at Turner brands TNT and TBS since 2015, will serve [...]

  • Apple Culver City

    Apple Expects to Have Over 1,000 Employees in Culver City by 2022

    Apple announced plans to boost its L.A. presence, saying it expects to have more than 1,000 employees in Culver City, Calif., over the next three years, including its growing entertainment team. The move is part of the tech giant’s broader initiative to create 20,000 jobs in the U.S. by 2023 and includes a new $1 [...]

More From Our Brands

Access exclusive content