×
You will be redirected back to your article in seconds

Snapchat to Live-Stream Key Moments From NBC’s Winter Olympics Coverage

Snap is expanding its partnership with NBCUniversal for coverage of the 2018 Winter Olympic Games in South Korea — including a new Snapchat live-streaming feature that will deliver select moments from the games.

Starting Feb. 10, Snapchat will begin broadcasting video from NBC’s live broadcast of the Olympics in Pyeongchang, South Korea, from the app’s Discover page. NBC is the first TV partner Snap is collaborating with on its new Live feature.

The broadcaster plans to deliver one live-streamed moment per day on Snapchat during primetime U.S. hours, with each lasting up to 6 minutes. To be notified of the live Olympics stream, within the app users can subscribe by swiping up in NBC’s Olympics Stories or by pressing and holding on the Story tile. Users can also use an NBC Olympics Snapcode to subscribe to live notifications.

NBCUniversal — which invested $500 million in Snap — previously worked with Snapchat to create and distribute content from the 2016 Rio Summer Olympics. For 2018, in addition to the select live video, Snapchat will introduce new product features and premium content across Snap’s Shows, Publisher Stories and Our Stories formats.

NBC Sports and Snap say they have already signed deals with more than 20 advertisers that have bought sponsorships for Snapchat Olympic content, more than double the number of advertisers from Rio.

For the Winter Olympics, NBCU will be the first media partner to work with Snap to produce custom Context Cards, which will be featured in curated Our Stories and will give Snapchat users a behind-the-scenes look at the games. The Context Cards will feature posts from Olympic athletes and fans, as well as NBC highlights and other content.

Snapchatters will be able to swipe up on snaps in Our Stories that are labeled “More” to view the custom Context Cards. Those will let users access a schedule of the games; track all nations’ and individual athletes’ earned medals; read news coverage; check the local weather; watch additional Stories related to PyeongChang 2018; and follow Team USA athletes on Snapchat.

The announcement comes after Snap beat Wall Street expectations for fourth-quarter 2017 results and reported an increase to 187 million average daily active Snapchat users worldwide for the period — up 8.9 million sequentially. Snap also disclosed that it paid over $100 million in revenue to content partners in Q4.

For the 2018 Winter Olympics, NBC is producing two exclusive Snapchat Shows: “Pipe Dreams,” which follows three Olympic snowboarding hopefuls — Zoe Kalapos, Hailey Langland and Julia Marino — currently available on Snapchat Discover through Feb. 8 at 6 a.m. ET; and “Chasing Gold,” which profiles Team USA athletes including Lindsey Vonn, Chloe Kim, Gus Kenworthy and Nathan Chen, which will air between Feb. 8-25 with episodes going live at 6 a.m. ET.

According to Snapchat, several Team USA competitors plan to use the app over the course of the games to post Official Stories. Those include Lindsey Vonn (Snapchat handle: lindseyvonnski), Gus Kenworthy (guskenworthy), Alex and Maia Shibutani (shibsibs), Chloe Kim (chloekimsnow), Hilary Knight (hknight21), Hailey Langland (yung.hails), and John Daly (jmfd1).

In addition, starting Feb. 9, Snapchat will launch several Olympics-themed creative tools. Those will include filters, stickers, an augmented-reality Lens that will let Snapchat users put themselves into the games’ opening and closing ceremonies, and a World Lens featuring Soohorang, the 2018 Winter Olympics mascot.

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content