×
You will be redirected back to your article in seconds

Snapchat Sets Premiere Date for ‘Growing Up Is a Drag’ Teen-Queens Show From Bunim-Murray

Snap is continuing its regular release cadence for Snapchat original shows, setting the premiere date for “Growing Up Is a Drag,” a docu-series about teen drag stars from reality TV pioneer Bunim-Murray Productions and PB&J Television.

The newest short-form Snap Original premieres Monday, Dec. 17, and will run daily through Dec. 24 on the Snapchat Discover page’s Shows section. “Growing Up Is a Drag,” which Bunim-Murray bills as a coming-of-age story, showcases kids who live across the U.S. as they use social media as a lifeline to find community, connection and friendship in the teen-queen scene. It’s part of a broader slate of Snap Originals branching into scripted and reality programming.

Bunim-Murray is the production company behind such shows as “The Real World,” “Project Runway” and “Keeping Up With the Kardashians.” In another project for Snapchat, Bunim-Murray produces quasi-reality series “Endless Summer” starring teen YouTube creator Summer McKeen and her boyfriend, Dylan Jordan, which debuted in October.

“Bunim-Murray has a long history of creating opportunities for underrepresented voices so bringing this groundbreaking series to Snap was a natural fit,” said chairman and CEO Gil Goldschein. “We know viewers are going to love following these creative, courageous teens as we watch them pursue their dreams amidst adversity and use their drag alter-egos to boost their own self-confidence and find their place in this world.”

“Growing Up Is a Drag” executive producer Patty Ivins, who co-produced the show under her PB&J Television banner, called the cast “truly brave, authentic and hilarious as they live their truth, defying society’s norms… They are truly the best example of the power of nonfiction media to open audiences up to new worlds and new friends.”

Snap’s originals strategy had been led by VP of content Nick Bell, who is exiting the company after five years. The content team is now being overseen by Jared Grusd, Snap’s recently named chief strategy officer.

Popular on Variety

More Digital

  • Elite Season 2

    San Sebastian: Spain’s SVOD Players Debate Competition, Brand, Talent

    SAN SEBASTIAN  — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series. Here, briefly, are five takeaways: 1.Spain First “La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days,  after a July 19 [...]

  • Tinder - Swipe Night

    Tinder's Apocalyptic 'Swipe Night' Interactive Dating Show Sets Release Date

    Tinder next month will bow its first original entertainment content — “Swipe Night,” an interactive adventure series in which viewers are forced to make dating choices on humanity’s last night on Earth. Variety previously reported details of the location-based social network/dating app service’s foray into original content, which recently wrapped production in Mexico City and [...]

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Rolls Back Verification Changes, Says Verified Creators Can Keep Their Badge

    A day after announcing significant changes to its verification program, YouTube announced Friday afternoon that it won’t be de-verifying existing creators after all. “We heard loud and clear how much the badge means to you,” said YouTube product manager Jonathan McPhie in a blog post. “Channels that already have the verification badge will now keep it [...]

  • BLive: BitTorrent Live Streaming App to

    BitTorrent to Launch Public Beta of New Live Streaming App

    BitTorrent is getting ready to open the floodgates for its new live streaming app, dubbed BitTorrent Live: The company plans to launch a BitTorrent Live Android app on various app stores as part of a public beta test late Friday, according to a spokesperson. BitTorrent Live, which is also known as BLive, is being described [...]

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Facebook

    Facebook Suspends Tens of Thousands of Apps During Privacy Investigation

    Facebook has suspended tens of thousands of apps ever since it began investigating potential privacy abuses, the company said Friday. The apps in question had been built by around 400 developers, and a suspension doesn’t necessarily indicate actual privacy violations. Facebook began combing through millions of apps that made use of its platform after the [...]

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

More From Our Brands

Access exclusive content