×
You will be redirected back to your article in seconds

Snap Layoffs: 22 Staffers Gone Across Content Division, Other Teams

Snapchat corporate parent Snap Inc. laid off 22 staffers as part of a wider reorganization this week, Variety has learned from a source close to the company. Some of the staffers laid off were part of Snap’s content team, but the majority were from other teams across the company.

The Information and Cheddar were among the first to report the layoffs Thursday.

The layoffs come as Snap is looking to consolidate some of its teams in its Venice, California headquarters, where they will be more closely overseen by newly-hired executives. The company made relocation offers to some employees as part of that process, and laid off others.

Snap recently hired former Storyful CEO Rahul Chopra to oversee its Stories Everywhere project, as well as former mitú Chief Product officer Mike Su as its new director of content. It is expected to hire additional content staffers in the coming months.

News of the layoffs come at a time where Snap is looking for an increased focus in its hiring. CEO Evan Spiegel told staffers last year that the company would slow down hiring in 2018, and the company laid off 18 members of its recruiting team in October.

In a memo leaked to Cheddar, Spiegel told staffers this week that it was important that Snap was smart at scaling its company, including its headcount. “All too often in our industry, small startups talk about achieving ‘scale’ when they really mean that they are getting bigger,” he wrote.

Snap has been getting ready to implement some drastic changes with a redesign that will put a bigger emphasis on user-shared content, as opposed to content shared by brands. The company also plans to roll out new monetization options for content creators this year — both measures designed to rekindle user growth, which has been stalling.

Spiegel said in the leaked memo that the company wasn’t looking to finish second place as it fights off competitors like Facebook. “The journey is long, the work is hard, but we have and we will consistently, systematically, out-innovate our competitors with substantially few resources and in far less time,” he wrote.

More Music

  • Peter Bjorn and John -Björn Yttling

    As Peter Björn & John Celebrates 20 Years, the Band Returns to its 'Darker' Roots

    A trifecta of pure energy hit the stage at the Teragram Ballroom in Downtown Los Angeles Saturday night as Peter Björn & John performed the second-to-last stop of a 2018 tour. Promoting their new album “Darker Days,” which dropped October 19, the band went back to basics as a three-piece for this outing (drummer John [...]

  • Adam Levine Cardi B

    Maroon 5 and How the Super Bowl Halftime Show Became Music's Least Wanted Gig

    Who would have thought that the Super Bowl Halftime show, an American institution watched by more than 100 million people, would become the least wanted gig in music? But thanks to the ongoing controversy concerning the NFL’s stance on a player’s right to protest, brought to the forefront by football’s top conscientious objector Colin Kaepernick, [...]

  • Mary Poppins 1964

    P.L. Travers' Efforts to Adapt 'Mary Poppins' for Film, TV Were Often Less Than Jolly

    Disney’s “Mary Poppins Returns,” a sequel decades in the making, opens Dec. 19. Even before the 1964 original, Hollywood made several attempts to adapt P.L. Travers’ books, with Samuel Goldwyn and Katharine Hepburn among those involved in the chase. But aside from a one-hour 1949 CBS television version, they all hit a dead-end. The first [...]

  • Kanye West

    Kanye West Accuses Drake of 'Threatening' His Family in Epic Twitter Binge

    Kanye West re-ignited his feud with Drake on Thursday night, accusing the rapper of “threatening” his family in a dozens-long Twitter binge on Thursday night. The latest installment of the saga between the former friends — which flared up most dramatically back in May when Pusha T revealed that Drake has a son with model [...]

  • Kacey Musgraves Cardi B Janelle Monae

    The Best Albums of 2018

    Even by recent standards, these are times that try human souls. And not surprisingly, that was reflected in the music of 2018: Whether metaphorically responding to the political realities of America (“Black Panther), mimicking the ADD nature of modern culture (Terra Whack) or simply providing a distraction, however brief, from too much reality (take your [...]

More From Our Brands

Access exclusive content