×
You will be redirected back to your article in seconds

Snap Layoffs: 22 Staffers Gone Across Content Division, Other Teams

Snapchat corporate parent Snap Inc. laid off 22 staffers as part of a wider reorganization this week, Variety has learned from a source close to the company. Some of the staffers laid off were part of Snap’s content team, but the majority were from other teams across the company.

The Information and Cheddar were among the first to report the layoffs Thursday.

The layoffs come as Snap is looking to consolidate some of its teams in its Venice, California headquarters, where they will be more closely overseen by newly-hired executives. The company made relocation offers to some employees as part of that process, and laid off others.

Snap recently hired former Storyful CEO Rahul Chopra to oversee its Stories Everywhere project, as well as former mitú Chief Product officer Mike Su as its new director of content. It is expected to hire additional content staffers in the coming months.

News of the layoffs come at a time where Snap is looking for an increased focus in its hiring. CEO Evan Spiegel told staffers last year that the company would slow down hiring in 2018, and the company laid off 18 members of its recruiting team in October.

In a memo leaked to Cheddar, Spiegel told staffers this week that it was important that Snap was smart at scaling its company, including its headcount. “All too often in our industry, small startups talk about achieving ‘scale’ when they really mean that they are getting bigger,” he wrote.

Snap has been getting ready to implement some drastic changes with a redesign that will put a bigger emphasis on user-shared content, as opposed to content shared by brands. The company also plans to roll out new monetization options for content creators this year — both measures designed to rekindle user growth, which has been stalling.

Spiegel said in the leaked memo that the company wasn’t looking to finish second place as it fights off competitors like Facebook. “The journey is long, the work is hard, but we have and we will consistently, systematically, out-innovate our competitors with substantially few resources and in far less time,” he wrote.

More Music

  • Pete Buttigieg Show Business Donations

    Mayor Pete Buttigieg Is Totally Up for Booking Phish For His Inauguration

    Mayor Pete Buttigieg’s campaign seems to be going Phish-ing… in the best possible sense. (Unless you just hate the band Phish so much there is no best possible sense.) The Democratic presidential candidate has previously indicated his love for the group, and when a reporter suggested Phish play at his theoretical swearing-in festivities in 2021, [...]

  • Amazon

    Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say

    When news began to spread last week that Amazon Music’s long-anticipated free streaming tier was imminent, headlines emerged about its threat to Spotify and Apple Music, with some stories saying that Spotify’s stock price dropped in response to the news. But not only was today’s launch of the free tier basically a soft one — [...]

  • Nicki MinajCFDA Vogue Fashion Fund Dinner,

    Nicki Minaj Parts Ways With Longtime Managers (EXCLUSIVE)

    Nicki Minaj has parted ways with Gee Roberson and Cortez Bryant and Blueprint/ Maverick Management, a source close to the situation confirms to Variety. She had worked with the pair for the majority of her career. The source says the decision was mutual and amicable, and there was no specific reason for the split, adding [...]

  • Amazon

    Amazon Music Launches Free Streaming Tier, Through Alexa Only (for Now)

    Amazon Music today basically soft-launched its free streaming tier, in which U.S. customers of its Alexa voice assistant will have access to top Amazon Music playlists and thousands of stations, at no cost. The limited access that the new free service provides — it’s only available through Alexa, and when the listener requests a song, [...]

  • Donald Glover and Adidas Launch Short

    Donald Glover and Adidas Launch Partnership With New Shoes and Short Films (Watch)

    Donald Glover and Adidas Originals today announced Donald Glover Presents, a creative partnership that unveiled a new line of shoes and a series of brief — and very funny — films to accompany them. (Watch them below.) Donald Glover Presents reimagines threeAadidas styles, the Nizza, the Continental 80, and the Lacombe. The shoes feature uneven [...]

  • Cypress Hill Walk of Fame Honor

    For Cypress Hill, Stoned Is the Way of the Walk of Fame

    The skunky smell is a familiar one. Inside the Cypress Hill tour bus, a thick cloud of smoke billows in the air. It’s the Los Angeles hip-hop group’s 30th year and they’re being rewarded with a star on the Hollywood Walk of Fame (at 6201 Hollywood Blvd.). They’ll probably refer to it as their Hollyweed [...]

More From Our Brands

Access exclusive content