×
You will be redirected back to your article in seconds

Are Americans Addicted to Smartphones? U.S. Consumers Check Their Phones 52 Times Daily, Study Finds

The first step is admitting you have a problem: About 39% of U.S. consumers confess that they believe they’re using their smartphones excessively, according to a new study.

On average, American consumers now check their smartphones an average of 52 times each day, according to the U.S. edition of the 2018 Global Mobile Consumer Survey from Deloitte. That’s up from 47 times per day on last year’s study, according to the consulting and professional services firm. About 35% of adults say they use their smartphones “very often” or “fairly often” for business uses outside normal working hours.

As evidence of addiction-like behavior with mobile devices continues to mount, that’s raised concerns that social media and smartphones are contributing to depression and other mental-health problems, especially among kids and younger adults. Per Deloitte’s 2018 mobile consumer study, 60% of U.S. consumers 18-34 admit to smartphone overuse — the highest level of any age group.

In response, device and app makers, including Apple, Samsung, and Facebook and Instagram, have rolled out new features to help users track and limit their usage. Deloitte’s study found 63% of the respondents reported trying to limit their smartphone usage; however, only half of those succeeded in cutting back.

In any case, it’s clear that smartphones aren’t going away. In 2018, smartphone penetration has risen to 85% of the U.S. population, up three percentage points from last year. That means an estimated 270 million Americans own a smartphone, per Deloitte’s study.

“This year’s survey really advances the story of smartphones as the true center of our lives, both inside and outside the home,” said Kevin Westcott, Deloitte vice chairman and U.S. telecommunications, media and entertainment sector leader.

While smartphone penetration continued to rise, tablet ownership dropped — 57% of Americans surveyed said they own a tablet, versus 62% last year. Among other device categories, penetration rates per Deloitte’s 2018 survey were: laptop computers (77%), desktop computers (57%), fitness bands (21%), smartwatches (14%), and virtual-reality headsets (8%).

The U.S. findings from Deloitte’s 2018 Global Mobile Consumer Survey are based on responses from about 2,000 consumers 18 and older in the United States.

More Digital

  • How Baobab Studios Made 'Bonfire,' Its

    Baobab’s New VR Film ‘Bonfire’ Puts the Viewer at the Center of the Story

    Baobab Studios, the VR studio known for Pixar-quality animated virtual reality short films like “Invasion!” and “Crow: The Legend,” is back at Tribeca Film Festival this week with a new VR short that puts you at the center of the story — and lets you experience bonding around a campfire a million miles from home. [...]

  • NFL-Sunday-Ticket-DIRECTV

    AT&T CEO Expects DirecTV to Keep NFL Sunday Ticket Exclusively

    AT&T believes it will hang on to DirecTV’s exclusive rights for the NFL Sunday Ticket, even as the league has said it’s considering ending the satellite operator’s exclusivity to extend the out-of-home games package to streaming platforms. “The exclusivity [of Sunday Ticket] should remain as we go forward on DirecTV,” AT&T CEO and chairman Randall [...]

  • Pandora Acquisition Bites Into SiriusXM’s First-Quarter

    Pandora Acquisition Bites Into SiriusXM’s First-Quarter Profits

    SiriusXM today announced first quarter 2019 operating and financial results — the first since the company completed its acquisition of Pandora Media on Feb. 1 — and its quarterly profit was down 44% from the previous year. It attributed that drop to approximately $76 million of acquisition and other costs related to the Pandora deal, a $31 million one-time benefit [...]

  • Movistar+ Announces Ambitious Original Series ‘La

    Movistar+ Announces Ambitious Original Series ‘La Unidad’

    MELILLA, Spain — Spain’s pay TV leader Movistar+ has announced its newest original series, the anti-terrorist police drama-thriller series “La Unidad,” which started filming last week in the small autonomous Spanish community of Melilla, located on the Moroccan coast. One of the biggest international plays to date for Movistar +, the pay TV/SVOD unit of [...]

  • Vice Media

    APOS: Tencent Video, Vice Media Hatch Premium Youth Series for China

    China’s Tencent Video and global studio Vice Media have joined forces to create a premium youth series exploring hype culture. The eight-part series, with episodes of 25 minutes each, will explore a generation obsessed with finding the next big thing. The series, to be produced by Vice Studios, is earmarked for a late 2019 release [...]

  • Avengers EndGame Trailer

    ‘Avengers: Endgame’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Marvel claims the top spot in spending with “Avengers: Endgame.” Ads placed for the superhero film had an estimated media value of $6.28 million through Sunday for 927 national ad airings on 39 networks. (Spend figures [...]

  • Co-Editor-In-Chief of Variety, Andrew Wallenstein and

    10 Things We Learned at Variety’s Silicon Valleywood Summit

    Variety’s first-ever Silicon Valley conference, presented by PwC, didn’t just bring together the worlds of technology and entertainment, it also provided plenty of insights into the strategies of market leaders, creators and senior executives in this space. Here are 10 key lessons from the event, which was held at the Rosewood Sand Hill hotel in [...]

More From Our Brands

Access exclusive content