×
You will be redirected back to your article in seconds

Smart Speakers Most Popular in Living Rooms, Followed by Bedrooms and Kitchens, Survey Says (EXCLUSIVE)

Amazon Echo may once have been marketed as the ideal kitchen speaker, but a new survey from Adobe Analytics shows that smart speakers are increasingly invading the living room. 63% smart speaker owners surveyed by the company said that they have a smart speaker in their living room, followed by 42% who have one in their bedroom and 37% who have such a device in their kitchen.

These findings have some major implications both on the types of smart devices that are being marketed to consumers, as well as the ways consumers are using them. For one thing, the growing use of smart speakers in living rooms seems to validate an increased focus on sound quality by major manufacturers over the last several months.

This included Apple’s entrance into the market with its HomePod, which is heavily focused on audio quality; Amazon’s introduction of better-sounding Echo speakers and equipment to bring the Alexa assistant to existing Hi-Fi audio systems; Sonos decision to position itself as the smart speaker maker for music lovers; and Google’s introduction of the Home Max speaker.

The increased use of smart speakers in the living room should also lead to further integrations with TV sets. Already, a number of manufacturers have begun to let Amazon’s Alexa and the Google Assistant control TV playback.

But the growing popularity of smart speakers in living rooms could also lead to new use cases for these types of devices around communal and entertainment experiences. “We see an opportunity to grow an entire industry of voice-based games for groups of friends having a get-together, or parents looking for an activity for their child,” said Adobe Analytics group manager Heidi Besik. Already, 20% of smart speaker owners have used their devices to play games, and 64% of these smart speaker gamers do this at least once a day, according to the survey.

Adobe has been querying consumers about smart speakers for some time. The company’s newest report indicates that smart speakers are a gateway for voice technology in general, with 72% of smart speaker owners believing that voice technology works well. Among non-owners, who presumably access smart assistants via their phones, that belief is only shared by 38% of survey respondents. What’s more, 58% of smart speaker owners use voice to access the internet or control devices every day; among non-owners, that number is just 24%.

Smart speakers are most often used to listen to music, check the weather and set alarms, but news consumption is quickly catching up, according to Adobe’s survey. 46% of smart speaker users check the news with their device, and 77% of that group query their speaker for news at least once a day. “For any content provider looking to drive more consumption of their stories, be it a news organization or radio station, voice offers a very compelling growth opportunity.” said Besik.

The latest Adobe Analytics voice survey also shows some growth potential for device makers looking to tap into unmet demands. 22% of smart speaker owners reported having such a device in their office. Bathroom use is at 13%, and only 5% reported having a smart speaker outside. Sonos in particular hinted at plans to expand into out-of-home devices in 2019, which could help the company fill a gap for consumers who increasingly rely on voice assistants.

More Digital

  • Rachel Brill - BR Studio -

    Bleacher Report Taps Epix's Rachel Brill to Head B/R Studio

    Rachel Brill is departing Epix to join WarnerMedia’s Bleacher Report as senior VP and general manager of B/R Studio, the digital sports division’s recently formed original programming arm. As head of B/R Studio, Brill is tasked with building a slate of mid- and long-form content aimed at Bleacher Report’s millennial and Gen Z-skewing audience. She [...]

  • Variety Tastemaker honoree Ayesha Curry

    Ayesha Curry's Impact Ranges From Family to Food to Philanthropy

    Ayesha Curry — wife, mother, restaurateur, author, executive producer and CoverGirl — literally does it all. Receiving Variety’s Inaugural Tastemaker award at the 2019 Napa Valley Film Festival, the entrepreneur is being recognized for her social impact in combining entertainment, philanthropy and her culinary lifestyle. Curry holds her cookbook — her first step toward a [...]

  • Joe Anthony Russo

    Russo Brothers Creating Marvel vs. DC Docu-Series for Quibi

    Anthony and Joseph Russo, who have been key creative members of the Marvel Cinematic Universe, are now bringing a new show to Quibi documenting the decades-long rivalry between Marvel and DC. Quibi, the mobile TV subscription startup founded by Jeffrey Katzenberg, greenlit “Slugfest,” a documentary series executive produced by the Russo Brothers, whose directing credits [...]

  • Nobu Hotel Palo Alto

    High-Tech Flourishes Help Hotels Thrive in Silicon Valley

    To thrive in Silicon Valley, hotels must be up to par, technology-wise. “The Nobu brand marries the east and west to create something entirely new — it’s approachable luxury,” says Andrew Tilley, VP of hotel openings. Nobu Hotel Palo Alto (180 Hamilton Ave., Palo Alto, 650-666-3311, nobuhotels.com) is the latest retreat from chef Nobu Matsuhisa, [...]

  • sirius xm app on phone

    SiriusXM Starts Publishing Daily Videos From Dozens of Shows

    SiriusXM is doubling down on video: The satellite radio service officially announced a new initiative called SiriusXM Video Wednesday, with plans to publish daily videos from dozens of shows to paying subscribers. Some of the SiriusXM hosts you’ll be able to see more from include Kevin Hart, Jenny McCarthy, Joel Osteen, Karen Hunter and Jason [...]

  • Disney Plus user interface home screen

    Disney Says Disney Plus Has Over 10 Million Sign-Ups One Day After Launch

    Touting “extraordinary demand,” Disney announced that Disney Plus had signed up over 10 million users in just one day since launching early on Nov. 12. Analysts had projected Disney Plus would achieve upwards of 8 million subscribers by the end of 2019, helped by Verizon’s free one-year giveaway to unlimited wireless customers. While the 10 [...]

  • Streaming Wars

    Listen: Can the Internet Handle the Imminent Streaming Explosion?

    Cloud computing company Akamai hit a milestone last month when its content delivery network experienced volumes of data exceeding 100 terabytes per second for the first time ever. What was massive enough to clog the Internet’s pipes? The rollout of the second chapter of Fortnite, the video game world’s reigning sensation. But gaming-related software is [...]

More From Our Brands

Access exclusive content