A little over a month after cash-strapped MoviePass killed off its unlimited-movies plan, rival Sinemia has launched a new “unlimited” option for $30 monthly that will let customers see a movie in theaters every day.

L.A.-based Sinemia said in announcing the new plan that it provides “a sustainable, reasonable model for seeing movies on an unlimited basis.” The $29.99-per-month plan is available only for 2D movie showings.

According to Sinemia’s website, the new plan isn’t technically “unlimited”; rather, it offers subscribers the ability to see one movie per day (like MoviePass’ previous offer). The new plan is available in the U.S., the UK, Canada and Australia. Sinemia says it doesn’t have any direct agreements with theaters for tickets.

“While most of our plans are focused on the modern moviegoer who sees one, two, or three movies each month, we want to serve every type of movie lover and that includes frequent moviegoers looking for an unlimited tickets option,” Rifat Oguz, CEO and founder of Sinemia, said in a statement. According to Oguz, the company has spent four years testing the unlimited-tickets model and is “confident this is the right price to sustainably offer such a plan.”

Sinemia has raised $2.2 million in venture capital, according to Crunchbase.

Along with the new plan, Sinemia will continue to offer its tiered plans offering one, two or three movies per month, with options for 3D and IMAX tickets as well as family plans. Sinemia subscribers can reserve tickets and select seats in advance, without needing to be at the theater to book their tickets.

Founded in 2014, Sinemia has previously provided an unlimited plan available to moviegoers in Europe, where it is the company’s best-selling plan.

Meanwhile, AMC Theatres on Monday announced that its Stubs A-List plan, launched in response to MoviePass, now lets customers buy tickets through Fandango and Atom Tickets. A-List costs $19.95 per month for up to three viewings per week. Last month the chain said AMC Stubs A-List members have attended more than 1 million movies and the program has signed up over 260,000 paying members less than two months after launching.