×

Silver Pixel Awards Honor Digital Marketing’s Finest

Over 300 from the entertainment industry’s digital-marketing community gathered Thursday to celebrate some of its best and brightest at Snapchat’s Venice offices.

For the fourth annual Silver Pixel Awards, which honor the pioneers of the field, three different awards were handed out for the first time by Hollywood in Pixels, a non-profit organization that saves and protects digital marketing film campaigns from deletion and celebrates those campaigns as a part of Hollywood’s history.

Accepting the first-ever Vanguard award, Anthy Price, EVP of Media Integrated Marketing and Synergy at Walt Disney Studios, recalled how she lobbied hard in the late 1990s for the first pop-up ads devoted to promoting movies while still at Universal Pictures.

“I remember when I was desperate to get ads on AOL Instant Messenger because my daughter was on it all the time,” said Price, who worked on titles ranging from “Schindler’s List” to “Black Panther” over a 35-year career. “It was the Wild Wild West back then. We’ve come so far.”

Also accepting top honors on the night was Silver Pixel winner Amy Elkins, EVP, media & marketing innovation for STX Entertainment, and Sarah Pollok, VP of digital media at Warner Bros received the first-ever “Rising Pixel” honor.

Popular on Variety

Bettina Sherick (pictured above), founder and president of Hollywood in Pixels, opened the evening with a moving speech including a pledge to have her organization do more to help talented associates from underrepresented communities get a leg up in the business.

“The movie-going audience is becoming going more diverse,” said Sherrick, a veteran digital marketing executive. “It’s good business to have diverse voices in the room.”

Variety and Snapchat were presenting sponsors of the fourth annual Silver Pixel Awards.

 

More Scene

  • Logan Lerman Jordan Peele Al Pacino

    Al Pacino and Carol Kane Had a ‘Dog Day Afternoon’ Reunion on the ‘Hunters’ Set

    Nearly 45 years after Al Pacino and Carol Kane appeared in Sidney Lumet’s classic film “Dog Day Afternoon,” an Amazon Prime Video series about Nazi-hunters in 1977 New York City has brought them back together. Go figure. “I’m proud to be working with him again,” Kane told Variety at the “Hunters” premiere on Wednesday night [...]

  • Anya Taylor Joy Emma Premiere

    Anya Taylor-Joy on Playing Jane Austen's Clever, Callous Protagonist in 'Emma'

    It was an evening of elegance at the Los Angeles premiere of Focus Features’ “Emma” on Tuesday night. The red carpet was lined with pastel floral arrangements at the DGA Theater, priming visitors to be transported to the ornate pageantry of Georgian-era England, as depicted in this new adaptation of Jane Austen’s classic tale. Anya [...]

  • Tom Holland Chris Pratt Onward Premiere

    Tom Holland and Chris Pratt Show Off Real-Life Bond at Pixar's 'Onward' Premiere

    Pixar’s new movie “Onward” marks a reunion of sorts for Tom Holland and Chris Pratt. The two actors, who both have ties to Disney’s Marvel Cinematic Universe and most recently teamed in “Avengers: Endgame” as Spider-Man and Star-Lord, play brothers in the animated fantasy adventure. Their friendship has become a highlight of “Onward’s” promotional tour [...]

  • Da’Vine Joy Randolph

    Da’Vine Joy Randolph Praises Hulu's 'High Fidelity' for Telling a Realistic New York Story

    If HBO’s “Girls” characterized a certain type of young, disaffected millennial, fumbling cluelessly around a gentrifying Brooklyn, and if “Sex and the City” used Manhattan as a tantalizing playground for a class of well-connected, glamorous and decidedly 90s-bound women, both shows had one thing in common: they were painfully, inevitably white. “We’re gonna fix that!,” [...]

  • Harrison Ford Call of the Wild

    Why Harrison Ford Wanted to Play John Thornton in ‘The Call of the Wild’

    Joining legends like Charlton Heston and Clarke Gable, who have played the role of John Thornton in “The Call of the Wild,” Harrison Ford now stands next to a CGI-enhanced version of the dog named Buck in the latest adaptation of Jack London’s classic 1903 novel. “I thought the film has a lot to say [...]

More From Our Brands

Access exclusive content