×
You will be redirected back to your article in seconds

Sheryl Sandberg Lays Out the Plan to Fix Facebook

Facebook’s apology tour continued Tuesday at the Code Conference as two of its most senior execs laid out their plans to fix the platform in the wake of huge controversies from fake news to misappropriation of user data.

COO Sheryl Sandberg and CTO Mike Schroepfer covered much of the same ground their boss, CEO Mark Zuckerberg, touched on in appearances in front of legislative bodies in the U.S. and U.K.

Sandberg acknowledged her company moved too slowly to confront myriad issues plaguing Facebook, but that they got the message and are working fast to address them.

“We definitely know we’re late,” she said. “We said we’re sorry, but sorry isn’t the point. The point is the action we’re taking. On all of these fronts, we’re thinking about responsibility in a very different ways.”

Schroepfer, who was grilled himself by UK’s Parliament last month, characterized the sweeping changes at the company as “the biggest cultural shift in the 10 years I’ve been there.”

Sandberg and Schroepfer went into extensive detail on how their teams are working to restore the safety and integrity of the platform, touting progress in the past six months at diminishing levels of different kinds of objectionable content on Facebook.

Key to the efforts has been reducing fake accounts, which has been the source of many different problems on the platform. Sandberg disclosed 1.3 billion fake accounts have been pulled down in the last six months across the globe.

Schroepfer also batted down the notion that Facebook was a monopoly that needed to be broken up, citing Silicon Valley rivals from Google to Snap that challenge them on a number of fronts. “We’re honest when we say we feel competition all the time.”

Another key theme Sandberg returned to again and again was the importance of maintaining transparency across all the efforts Facebook is currently engaged in to improve itself. That said, she was also candid about the “arms race” with which Facebook is faced; as aggressively as it plans to move to make changes, a new set of challenges they can barely conceive of is likely right around the bend.

The Facebook execs covered a lot of ground, including what’s being done to disincentivize the economics of clickbait articles; using third-party fact-checkers at the Associated Press across 50 states to combat fake news; minimizing the kind of data usage in third-party apps that proved so problematic with Cambridge Analytica, and extending platform setting regarding GDPR and moving them around the rest of the world.

The execs made an appearance months after the company was forced to answer questions from U.S. and U.K. lawmaker amid growing concerns about proper protection of user data in the wake of the Cambridge Analytica controversy that saw an organization with ties President Trump’s 2016 campaign harvest millions of users’ personal information. Facebook was already in the hot seat for the pervasiveness of fake news on its platform.

More Digital

  • THE UMBRELLA ACADEMY

    'The Umbrella Academy' Superheroes Series Premiere Date Set on Netflix

    The dysfunctional-family superheroes of “The Umbrella Academy” are landing on Netflix worldwide on Feb. 15, 2019. The live-action series is based on the “Umbrella Academy” comic books created and written by Gerard Way and illustrated by Gabriel Bá, published by Dark Horse Comics. The Netflix original series comprises 10 one-hour episodes. “The Umbrella Academy” stars [...]

  • ATF: Hooq Adds Trio of Original

    ATF: Hooq Adds Trio of Original Series, Partnership With Vice Media

    Asian video-on-demand service, Hooq has unveiled three Indonesian-made original series, and a partnership with online content group Vice. The new shows range from a talk show “TL;DR” that will be co-produced with Vice, to a full-length series, “Check Out The Store Next Door” (“Cek Toko Sebelah the Series”) and a short form series. The partnership [...]

  • ATF: Indian Streamer Eros Now Launches

    ATF: Indian Streamer Eros Now Launches 'Flesh' as Original Series

    Eros Now, the video streaming arm of Indian film production and distribution giant Eros International, has begun production of an original web TV series. Its human trafficking drama “Flesh” will air in early 2019. “Flesh” stars Swara Bhaskar (“Raanjhanaa,” “Veera Di Wedding”) as a belligerent female cop who takes matters into her own hands in [...]

  • Avengers End Game Trailer

    'Avengers: Endgame' Trailer Smashes 24-Hour Video Views Record

    With the Marvel fandom’s anticipation leading up to “Avengers: Endgame,” it’s no surprise that the trailer drop set a new record for most views in its first 24 hours. The “Avengers: Endgame” trailer was viewed 289 million times in its first 24 hours, after it was released around 5 a.m. PT Friday, according to Marvel [...]

  • ESL And Oculus Partner For VR

    ESL And Oculus Partner For VR Charity Challenge Game Show

    Esports company ESL is teaming up with Oculus for the Change the Game VR Charity Challenge (VRCC), it announced on Friday. Two teams of influencers will compete for a $100,000 prize during the event. Each will represent one of two gaming charities — Stack Up or Take This. Stack Up is a nonprofit that works [...]

More From Our Brands

Access exclusive content