×

Sansar Partners With YouTube Comedian Steve Hofstetter on VR Comedy Event Series (EXCLUSIVE)

Social VR platform Sansar has teamed up with comedian and YouTube star Steve Hofstetter to create a series of comedy nights in virtual reality. Dubbed “Comedy Gladiators: A Virtual Comedy Experience,” the event series marks the first time for Sansar to hold ticketed pay-per-view events.

“Comedy Gladiators” will allow VR users to enter a virtual comedy club with their own customizable avatars, listen to performances, buy virtual merchandise and chug VR drinks. A first event will be held on Monday, December 10, with performers including  Ben Gleib, Maz Jobrani, Alonzo Bodden, and Mary Lynn Rajskub, as well as Hofstetter himself. Tickets sell for $4.99 until December 5, and $9.99 thereafter.

“Every day, I get emails and DMs from fans who want to see a live show, but they live in parts of the world I’ll probably never tour in,” said Hofstetter. “VR allows those fans to not only see a live show, but feel like they’re part of a bigger community.”

CREDIT: Courtesy of Linden LAb

Popular on Variety

Sansar is one of a handful of social VR platforms that allows its users to create their own avatars and meet with likeminded folks in virtual worlds. It’s made by Linden Lab, the same company that previously created Second Life. However, unlike Second Life, Sansar has been created with VR in mind; the platform is currently available on Oculus Rift, HTC Vive and Windows Mixed Reality headsets.

With “Comedy Gladiators,” Sansar is for the first time veering into paid events. The platform’s so-called avatar broadcasting technology allows creators to perform in front of a virtually unlimited number of fans, who can each enjoy the performance in an intimate, comedy club-like setting. Performers can monetize their events with paid tickets as well as merchandise, and even sell physical goods through the platform.

“By bringing these commercial opportunities into VR, Sansar is taking virtual events to a whole new level – enhancing and expanding on what’s possible in-person,” said Linden Lab CEO Ebbe Altberg. “We look at ‘Comedy Gladiators’ as the first ripple in a larger wave – the first event of many more that bring entertainers into VR – and we’re thrilled that Steve shares this vision.”

More Digital

  • Grammy Moments Brandi Carlile John Legend

    What's a Grammy Moment Worth? Brandi Carlile, John Legend, Label Execs Weigh In

    In simpler times, an artist could see album sales spike to over 500,000 in the days after a Grammy Awards broadcast appearance. That was Santana’s experience in 2000. Following a performance on the show and eight Grammy wins, “Supernatural” flew off the shelves — a gold certification from one key look. Today, that seems downright [...]

  • Netflix-logo-N-icon

    Netflix Sets Up Italian Office in Rome (EXCLUSIVE)

    After opening its doors in Paris last week, Netflix is setting up an office in Rome, Variety can reveal. The streaming giant has confirmed that it will move its Italian team, which is now based in Amsterdam, to new offices in the Italian capital, where they are currently seeking a space. The process will take [...]

  • Jill Dickerson - Snap

    Snap Taps OWN's Jill Dickerson to Lead Unscripted Programming

    Jill Dickerson has left OWN: Oprah Winfrey Network after more than a decade to join Snap Inc., the parent company of Snapchat, as a senior member of the Snap Originals team. A seasoned reality TV exec, Dickerson will help lead the development of Snap’s docu-series and unscripted programming and is based at the company’s Santa [...]

  • Deadspin - Jim Rich

    Deadspin to Relaunch Under New Editor Jim Rich, Following Mass Staff Resignation

    Deadspin, the irreverant sports news and opinion digital-media brand that has been dormant since last November, is going to get re-spun under newly hired editor-in-chief Jim Rich. G/O Media named the veteran editor and journalist, who formerly served as editor-in-chief of the New York Daily News, executive editor at Huffpost, and night sports editor at [...]

  • Netflix headquarters in Los Gatos, California,

    Alison Small Set to Lead Training for Netflix in U.K. (EXCLUSIVE)

    Alison Small, CEO of The Production Guild of Great Britain, is in discussions to join Netflix as head of its training initiatives out of the U.K., Variety has learned. The Production Guild, whose members include line producers, production managers and location managers, among others, advertised for a new CEO last week. Its chair is Alex [...]

More From Our Brands

Access exclusive content