×
You will be redirected back to your article in seconds

SAG-AFTRA Signs Deal With New Streaming Service Zeus (EXCLUSIVE)

SAG-AFTRA has signed an agreement with Zeus, the new subscription video on demand streaming service founded by TV producer Lemuel Plummer and co-founded by social media stars King Bach, Amanda Cerny and DeStorm Power.

The three influencers have a combined audience of almost 70 million followers across all social media platforms. The agreement, announced Tuesday at Social Media Week Los Angeles, provides coverage for content produced by Zeus and a pathway to SAG-AFTRA membership for Zeus content creators.

The ad-free streaming service will feature exclusive, premium original scripted and unscripted series and video content conceived, produced by and starring a roster of social media influencers, including Cerny, Power and Bach. The lineup will include comedies, dramas, dance, talk and fitness programs.

“We are thrilled to partner with the extraordinary members of ZEUS in providing union coverage for their original and innovative platform,” said SAG-AFTRA president Gabrielle Carteris. “King Bach, DeStorm Power and Amanda Cerny are amazing content creators whose fresh, exciting voices are breaking new ground in the industry. Together we are taking the next, natural step into the future of entertainment production and distribution.”

Cerny said, “SAG-AFTRA is committed to protecting the rights of artists as they gravitate to more progressive platforms, and we are thrilled to work with them.”

SAG-AFTRA, which represents about 160,000 performers, indicated that the deal signals a significant expansion of its coverage and called the agreement “historic.”

“We are very excited to have negotiated this agreement with Zeus,” said SAG-AFTRA’s national executive director David White. “Zeus’ business model lives at the intersection of entertainment, technology and storytelling, and it is essential that we set a precedent to protect our members in this space.”

Variety first reported in November on the launch of the service. Plummer is the creator and executive producer of “Preachers of L.A.,” “Preachers of Detroit” and “Preachers of Atlanta” on Oxygen, as well as Oxygen’s “Living With Funny” comedy series. Plummer also is behind BET’s “The Westbrooks,” “Music Moguls” and “Vindicated.”

“This partnership with SAG-AFTRA will establish Zeus as a major player in the industry as we launch our network,” Plummer said on Tuesday.

Power said in a statement, “From the beginning, David White and SAG-AFTRA’s staff understood our vision of building a platform for creators and by creators, to provide our audiences with a unique streaming experience.”

Zeus will launch on July 13 at a $3.99 monthly price on mobile and desktop computers. The mobile and connected TV apps will also be available on the Apple App store, Google Play Store, and Amazon App Store.

Bach said, “Zeus is a game changer for the digital space. We can’t wait to unveil Zeus to our fans.”

Pictured above (l. to r.): King Bach, Amanda Cerny, DeStorm Power

More Digital

  • Facebook Logo

    Facebook Shuts Down Controversial Ovano VPN App

    Responding to a continued backlash over its data collection practices, Facebook pulled the plug on its Ovano VPN app Friday. Ovano, which promised users an added level of privacy while using public Wifi hotspots, was used by Facebook for market research purposes. Facebook removed the app from the Google Play store Friday, and the company [...]

  • Smosh

    Smosh Acquired by Rhett & Link's Mythical Entertainment

    UPDATED: Smosh, the long-running YouTube comedy brand, has been acquired by Mythical Entertainment, the company formed by Rhett & Link, hosts of comedy show “Good Mythical Morning.” As first reported by Variety last week, Mythical emerged as the leading candidate to buy Smosh, which was left stranded after parent company Defy Media shut down without [...]

  • China Video Streaming Giant iQIYI Loses

    Chinese Video Giant iQIYI Loses $1.3 Billion in 2018

    Chinese video streaming firm iQIYI lost over $1.3 billion in 2018, as revenues and subscriber numbers ballooned. The deepening losses reflected ever higher spending on original content production. Announcing its first full-year financials since a March IPO that launched it onto the NASDAQ, iQIYI said that it lost $1.3 billion (RMB9.1 billion) last compared with [...]

  • Roku headquarters

    Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

    Roku wants to become a billion-dollar company in 2019, and invest more in its ongoing international expansion. The streaming-device maker told investors on Thursday that it expects to generate between $1 billion and $1.025 billion this year, and that international growth was one of its key investment areas for 2019. Roku made these announcements as [...]

  • Vice Media

    Vice Media Taps Joe Simon as Chief Technology Officer (EXCLUSIVE)

    Joe Simon has been tapped as chief technology officer at Vice Media. The newly created role will include oversight of data analytics, engineering, information technology, media operations, media technology, post production, and systems management. Prior to Vice, Simon spent three years as Encompass Digital Media’s chief operating officer. Previously he held the chief technology officer [...]

  • att_logo

    AT&T Suspends YouTube Ad Spending as Boycott Over 'Pedophilia' Videos Scandal Widens

    AT&T, one month after it thought it was safe to advertise on YouTube again, said it is pulling all advertising spending from the world’s biggest video platform. The telco joins a boycott by marketers alarmed by the discovery that a secret group of child predators has been using YouTube to make sexual comments about kids. [...]

More From Our Brands

Access exclusive content