You will be redirected back to your article in seconds

New Privacy Policy Suggests Roku Channel Coming to Game Consoles, Third-Party Streaming Boxes

Roku has plans to bring its ad-supported Roku channel to many more third-party devices, recent tweaks in its privacy policy suggest. The channel could soon pop up on game consoles and streaming devices manufactured by other companies, according to those changes.

Roku updated its privacy policy ahead of the implementation of stricter European privacy laws next month. As part of that update, the company also offers users a way to opt out of personalized advertising on devices made by other companies. An opt-out page provided for users notes that “Roku may show you personalized ads on non-Roku OTT devices such as third party Smart TVs, set top boxes, media streaming devices, and gaming consoles.”

“We are looking at a variety of distribution opportunities for The Roku Channel but don’t have anything specific to share today,” a Roku spokesperson said via email.

Roku launched the Roku Channel as an ad-supported video-on-demand service on its own streaming devices as well as Roku TVs last September. The channel offers free, ad-supported access to over a thousand movies and TV show episodes from studios like Lionsgate, Metro Goldwyn Mayer (MGM), Sony Pictures Entertainment and Warner Bros. Earlier this week, the company announced that it would add live news progamming from ABC News and others to the Roku Channel as well.

Roku also recently announced plans to bring the Roku Channel to Samsung smart TVs this summer. Variety was first to report about Roku’s plans to bring the channel to third-party devices in October.

By bringing the Roku Channel to game consoles and streaming devices made by other companies, the company is more squarely competing with other ad-supported streaming services like Sony’s Crackle and Tubi TV. Getting the channel in front of those additional audiences could ultimately help the company grow its advertising revenue while minimizing its reliance on its own streaming devices.

That’s especially noteworthy as others are extending their reach in the smart TV space: Just last week, Amazon announced a partnership with Best Buy to sell TV sets powered by the company’s Fire TV operating system in Best Buy stores across North America.




More Digital

  • Evan Williams, Twitter founder (R) and

    Twitter Co-Founder Evan Williams Steps Down From Company’s Board

    Twitter co-founder Evan “Ev” Williams is stepping down from the company’s board, Twitter announced in a SEC filing Friday afternoon. Williams will depart from the board at the end of this month, according to the filing. “It’s been an incredible 13 years, and I’m proud of what Twitter has accomplished during my time with the [...]

  • Facebook Logo

    Facebook Shuts Down Controversial Ovano VPN App

    Responding to a continued backlash over its data collection practices, Facebook pulled the plug on its Ovano VPN app Friday. Ovano, which promised users an added level of privacy while using public Wifi hotspots, was used by Facebook for market research purposes. Facebook removed the app from the Google Play store Friday, and the company [...]

  • Smosh

    Smosh Acquired by Rhett & Link's Mythical Entertainment

    UPDATED: Smosh, the long-running YouTube comedy brand, has been acquired by Mythical Entertainment, the company formed by Rhett & Link, hosts of comedy show “Good Mythical Morning.” As first reported by Variety last week, Mythical emerged as the leading candidate to buy Smosh, which was left stranded after parent company Defy Media shut down without [...]

  • China Video Streaming Giant iQIYI Loses

    Chinese Video Giant iQIYI Loses $1.3 Billion in 2018

    Chinese video streaming firm iQIYI lost over $1.3 billion in 2018, as revenues and subscriber numbers ballooned. The deepening losses reflected ever higher spending on original content production. Announcing its first full-year financials since a March IPO that launched it onto the NASDAQ, iQIYI said that it lost $1.3 billion (RMB9.1 billion) last compared with [...]

  • Roku headquarters

    Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

    Roku wants to become a billion-dollar company in 2019, and invest more in its ongoing international expansion. The streaming-device maker told investors on Thursday that it expects to generate between $1 billion and $1.025 billion this year, and that international growth was one of its key investment areas for 2019. Roku made these announcements as [...]

  • Vice Media

    Vice Media Taps Joe Simon as Chief Technology Officer (EXCLUSIVE)

    Joe Simon has been tapped as chief technology officer at Vice Media. The newly created role will include oversight of data analytics, engineering, information technology, media operations, media technology, post production, and systems management. Prior to Vice, Simon spent three years as Encompass Digital Media’s chief operating officer. Previously he held the chief technology officer [...]

More From Our Brands

Access exclusive content