×
You will be redirected back to your article in seconds

Refinery29 Hires Ex-Time Inc. Exec Nicholas Butterworth as Head of Engineering and Product

Marissa Rosenblum returns to company as senior director of commerce

Refinery29 has hired Nicholas Butterworth, most recently Time Inc.’s head of digital product engineering, as executive VP overseeing product and engineering teams.

In addition, the female-targeted media company announced that Marissa Rosenblum — after a four-and-a-half-year stint at retailer Barneys New York — has rejoined Refinery29 as senior director of commerce.

Butterworth will be responsible for new product development, product management, user experience design, digital engineering and information technology. He reports to Justin Stefano and Philippe von Borries, Refinery29’s co-founders and co-CEOs.

In announcing Butterworth’s hire, Stefano said, “Nicholas is an incredible addition to the team, bringing a deep expertise in engineering and product innovation that will be invaluable to our company as we optimize our onsite user experience for video and shopping and enhance our bespoke [content management system] with new editorial features.”

Previously, Butterworth was SVP of digital product engineering for Time Inc., leading a team of 180 and responsible for engineering and product development for 25 U.S. websites including People.com, Time.com, SI.com, Fortune.com, RealSimple.com, InStyle.com and HelloGiggles.com. Meredith closed its deal to acquire Time Inc. in January, and last month sold Time magazine to Salesforce co-founder Marc Benioff and his wife, Lynne Benioff.

Rosenblum, in her new role as Refinery29’s senior director of commerce, reports to global editor-in-chief and co-founder Christene Barberich. Most recently Rosenblum served as VP of Barneys New York’s content croup, managing the company’s editorial site. She previously worked at Refinery29 as shopping and market director and editorial director of e-commerce from 2012-14. Rosenblum also served as Senior Fashion Market Editor at Seventeen Magazine where she began her editorial career as a fashion assistant.

“We couldn’t be more excited to welcome Marissa back to Refinery29, especially for a role she was born to do,” said Barberich. “By merging her content prowess with an unmistakable knack for product and problem solving, Marissa is poised to lead a critical new chapter in our affiliate commerce business and vision.”

In another recent hire, Chris Sumner, previously an exec at Live Nation Entertainment, joined Refinery29 as senior VP of business development and strategy.

Refinery29 launched its redesigned website in May 2018, and since then on-site video views have increased 462% while shopping-site visitors are up more than fourfold, according to the company. Refinery29 plans to launch a new video homepage to boost views. Investors in the New York-based company, founded in 2005, include Turner, Discovery and WPP Ventures.

More Digital

  • Niantic's Harry Potter: Wizards Unite Game

    ‘Harry Potter: Wizards Unite’ to Launch This Week

    “Pokemon Go” maker Niantic is getting ready to launch its next big game: “Harry Potter: Wizards Unite” is set to launch in June 21, the company revealed in a tweet this week. The worldwide launch of Harry Potter: Wizards Unite begins this Friday, June 21! Keep your eyes peeled and wand ready for more information [...]

  • google podcast creator program

    Google, PRX Unveil Second Slate of Their Podcasts Creator Program (EXCLUSIVE)

    Roughly a year after first unveiling its podcasts creator program, Google is renewing its commitment to train budding podcasters. Together with public radio and podcast distributor PRX, Google has chosen 6 podcasters from around the world to participate in the next round of the creator program. The podcasts included in the second cohort are “37 [...]

  • Camila Cabello

    Camila Cabello Reveals Podcast Obsessions, Teases New Album at Cannes Lions

    Camila Cabello was the featured speaker at a Tuesday afternoon panel at Cannes Lions, the annual gathering of marketing, design and entertainment professionals in the south of France. Joined by Spotify chief content officer Dawn Ostroff, the talk, moderated by Variety editor Shirley Halperin, was centered around the theme of the golden age of sound [...]

  • Meg Whitman and Jeffrey Katzenberg

    Quibi Has Already Booked $100 Million in Ad Sales, Jeffrey Katzenberg and Meg Whitman Say

    Quibi, the ambitious short-form video venture from Jeffrey Katzenberg and CEO Meg Whitman, has sold $100 million in upfront ad inventory with six advertisers ahead of its April 2020 debut. Advertisers that have committed ad spending to Quibi include Google, Procter & Gamble, PepsiCo, Walmart, Progressive and AB InBev, according to the company. The $100 [...]

  • China's iQIYI Signs Content, Channel Pact

    China's iQIYI Signs Content, Channel Pact With Malaysia's Astro

    Astro Malaysia, Malaysia’s leading pay-TV operator, has struck a strategic agreement with Chinese streaming platform iQIYI. Astro obtains the exclusive rights to deliver iQIYI content on TV, on-demand and via OTT in Malaysia. It will launch the first iQIYI-branded channel comprising iQIYI’s extensive slate of original content from drama to variety shows and movies. Astro [...]

  • Toy Story 4 Forky

    ‘Toy Story 4’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Disney Pixar claims the top spot in spending with “Toy Story 4.” Ads placed for the animated film had an estimated media value of $5.53 million through Sunday for 1,073 national ad airings on 38 networks. [...]

  • Murder Mystery

    Netflix Reveals Record-Breaking Stats for Sandler-Aniston 'Murder Mystery' Flick

    “Murder Mystery,” the latest Adam Sandler film to debut on Netflix, broke viewing records on the streaming service, the company revealed Tuesday. The film, which is co-headlined by Jennifer Aniston, was seen by close to 30.9 million households in its first 3 days, according to a tweet sent out Tuesday afternoon. 🚨ADAM SANDLER AND JENNIFER [...]

More From Our Brands

Access exclusive content