×

TBS Premieres ‘Final Space’ on the Front Page of Reddit (EXCLUSIVE)

The first episode of Olan Rogers’ new animated science fiction show “Final Space” is premiering on the front page of Reddit Thursday night, eleven days before making its debut on television. It’s the first time Reddit has ever hosted such a TV show premiere.

“Final Space” is the story of an astronaut named Gary Space who is joined by his alien sidekick on a journey to the end of the universe. The show is set to hit the airwaves on February 26. On Thursday, TBS is going to advertise the show on Reddit’s front page, complete with a promoted post that will include a video player to stream the first episode starting at 8pm ET (5pm PT).

The stream won’t be accessible on mobile devices; users will instead be told to use Reddit’s desktop experience to tune in. Following the Reddit premiere, Rogers will drop by the popular television subreddit for one of the site’s signature collaborative “ask me anything” (AMA) interviews at 8:30pm ET.

“A part of our digital strategy for the show is to sample and distribute content on a platform like Reddit  where our target audience is already viewing animated series,” said Turner’s SVP of brand marketing for TBS & TNT  Missy Chambless. “We’re always looking for more access points and creative ways beyond the linear experience for audiences to discover our shows and brand.”

Popular on Variety

Turner has experimented with similar online premieres on YouTube and elsewhere in the past. However, this is the first time any TV network has premiered a show on Reddit, which speaks to the growing pop-culture influence of the service that also likes to call itself “the front page of the internet.” Reddit claims to have over 330 million monthly active users, and regularly drives huge amounts of traffic to sites that are linked to on its front page.

 

More Digital

  • Amazon Prime Video

    Amazon's Entry into Italy Could Prompt Quantum Leap for Local Industry

    Amazon Studios’ official move into Italy last week with a robust slate of both scripted and unscripted shows is shaking up the local industry and may give the country a welcome boost in terms of raising its profile on the global production map, where Italian TV output for global viewing lags behind nearby territories. The [...]

  • Barstool Sports - SiriusXM - Dave

    Penn National Gaming Takes Minority Stake in Upstart Barstool Sports

    Casino operator Penn National Gaming will take a minority stake in Barstool Sports, the upstart sports site with a flair for the rambunctious, the latest example of how companies that produce content about sports are maneuvering in an era when interactive gaming and betting are seen as growing lines of business. Under terms of the [...]

  • Scandinavia's NENT Group Exits Non-Scripted, Focuses

    Scandinavia's NENT Group Pulls Plug on Non-Scripted, Sets Sights on Drama and Film

    Nordic Entertainment Group (NENT Group), one of Scandinavia’s largest media groups, is set to pull out of non-scripted content, and focus on scripted drama and film production and distribution. The company is looking to bring a minority equity partner on board to bolster its scripted drama production business. As part of the reorg, NENT Group [...]

  • Asa Butterfield in Netflix's Sex Education

    Why Netflix U.K. Is Leaning Into Impact Campaigns For Originals

    Netflix is going the impact campaign route as it expands its profile in the U.K. and looks to assure local players of its commitment to the domestic ecosystem. Why spend marketing dollars on impact? Partially because impact drives are a sure-fire way to raise profile. But for Netflix, this level of campaigning is particularly important [...]

  • Apple TV Plus

    Apple TV Plus Had 'Immaterial' Revenue in Launch Quarter Amid One-Year Free Deal

    Apple reported record-setting sales of nearly $92 billion for the three months that ended 2019 — but Apple TV Plus, the flashy new subscription-video service it bowed last fall, wasn’t part of the tech giant’s growth story. Apple TV Plus revenue “was immaterial to our results” for the period, CFO Luca Maestri told analysts on [...]

More From Our Brands

Access exclusive content