×
You will be redirected back to your article in seconds

Reddit Surpasses 1.4 Billion Video Views a Month

Reddit, the self-proclaimed front page of the internet, is now serving up more than 1.4 billion native video views per month. Reddit released the new data point Tuesday as part of a a 2018 year in review report, which also highlighted continued growth in the site’s popular crowd-sourced “ask me anything” interview format.

The social community juggernaut officially launched native video uploads in August of 2017, and surpassed 1 billion monthly views in September. By the end of November, that number had surged to over 1.4 billion. Every day, users upload more than 400,000 hours of video to the service, which is up 38% from the beginning of the year.

Altogether, Reddit attracted more than 330 million users per month in 2018, who collectively view more than 14 billion pages every month, and have generated some 153 million posts and 1.2 billion comments to date.

“Across the site, we saw a surge in activity in 2018, growing 22% YoY in engagement (posts + comments + votes) and 30% YoY in views,” said Reddit’s senior communications manager Christine Cassis in a blog post.

Reddit first revealed that it had over 330 million monthly active users in April. On Tuesday, it added a little more color to that number, revealing that its most-upvoted post of 2018 was one about Sinclair Broadcasting’s practice to make local news anchors deliver scripted opinion pieces; that a single post about “Avengers: Infinity War” surpassed 77,000 comments; and that the “Ru Paul’s Drag Race” subreddit now generates more comments than the “Game of Thrones” subreddit.

Equally noteworthy is the continued success of Reddit’s “Ask me anything” (AMA) interview format. The service hosted more than 1800 AMAs this year. The most popular personality to answer questions posed by Reddit’s community was Bill Gates, whose interview not only topped the list of most-upvoted AMAs, but also was the most-commented-on one. “No matter which way we slice the data, Bill Gates reigns supreme,” quipped Cassis.

More Digital

  • The Frontier

    Conecta Fiction: Project Pitches Prizes Passed Out in Pamplona

    On Wednesday evening the Spanish city of Pamplona was overrun, not by bulls, but by hopeful TV creators who had spent the early week pitching their projects at Conecta Fiction, and who anxiously waited to find out the titles which would take home silverware. Meanwhile, “Monzón,” a Disney-Pampa-Incaa production portraying the tragic violence of Argentine [...]

  • YouTube logo

    Why Splitting Up YouTube Is a Terrible Idea

    Facing mounting pressure over failures to protect children from inappropriate content, Google is reportedly considering a number of changes to its video sharing site YouTube. The Wall Street Journal reported Wednesday that one of the ideas circulated internally was to effectively split up YouTube, and spin out all children’s content into the existing YouTube Kids [...]

  • Niantic's Harry Potter: Wizards Unite Game

    ‘Harry Potter: Wizards Unite’ to Launch This Week

    “Pokemon Go” maker Niantic is getting ready to launch its next big game: “Harry Potter: Wizards Unite” is set to launch in June 21, the company revealed in a tweet this week. The worldwide launch of Harry Potter: Wizards Unite begins this Friday, June 21! Keep your eyes peeled and wand ready for more information [...]

  • google podcast creator program

    Google, PRX Unveil Second Slate of Their Podcasts Creator Program (EXCLUSIVE)

    Roughly a year after first unveiling its podcasts creator program, Google is renewing its commitment to train budding podcasters. Together with public radio and podcast distributor PRX, Google has chosen 6 podcasters from around the world to participate in the next round of the creator program. The podcasts included in the second cohort are “37 [...]

  • Camila Cabello

    Camila Cabello Reveals Podcast Obsessions, Teases New Album at Cannes Lions

    Camila Cabello was the featured speaker at a Tuesday afternoon panel at Cannes Lions, the annual gathering of marketing, design and entertainment professionals in the south of France. Joined by Spotify chief content officer Dawn Ostroff, the talk, moderated by Variety editor Shirley Halperin, was centered around the theme of the golden age of sound [...]

  • Meg Whitman and Jeffrey Katzenberg

    Quibi Has Already Booked $100 Million in Ad Sales, Jeffrey Katzenberg and Meg Whitman Say

    Quibi, the ambitious short-form video venture from Jeffrey Katzenberg and CEO Meg Whitman, has sold $100 million in upfront ad inventory with six advertisers ahead of its April 2020 debut. Advertisers that have committed ad spending to Quibi include Google, Procter & Gamble, PepsiCo, Walmart, Progressive and AB InBev, according to the company. The $100 [...]

  • China's iQIYI Signs Content, Channel Pact

    China's iQIYI Signs Content, Channel Pact With Malaysia's Astro

    Astro Malaysia, Malaysia’s leading pay-TV operator, has struck a strategic agreement with Chinese streaming platform iQIYI. Astro obtains the exclusive rights to deliver iQIYI content on TV, on-demand and via OTT in Malaysia. It will launch the first iQIYI-branded channel comprising iQIYI’s extensive slate of original content from drama to variety shows and movies. Astro [...]

More From Our Brands

Access exclusive content