×

Redbox Hires Chris Yates as GM of Digital Video Business

Redbox hired Chris Yates, who’s worked at companies including CinemaNow, Dell and Omnia Media, as general manager of Redbox On Demand — the DVD-rental kiosk operator’s bid to extend its business into digital.

In the newly created role, Yates oversees Redbox’s digital video business and is responsible for P&L and strategy.

Yates reports to Jason Kwong, Redbox’s chief strategy and business development officer, who joined the company a year ago from Fullscreen. Kwong oversees Redbox On Demand, video games, media and advertising, along with new business initiatives.

“Chris is the right leader as he brings deep knowledge of both traditional and digital media, and an appreciation for our unique value prop – consumer choice across price points and formats,” Kwong said in announcing Yates’ hire.

The company launched Redbox On Demand, its storefront for digital rentals and electronic sell-through, in December 2017. The strategy: to leverage its base of DVD-rental customers into a new revenue stream. Redbox has deals for the VOD/EST service with all major studios with the exception of Disney, which sued Redbox over its sale of digital-download codes extracted from DVD packages. In August, Disney won a court injunction blocking Redbox from selling the codes for new titles.

Most recently, Yates was head of business development, content and strategy for Whipper Snapper Media, an L.A.-based digital studio focused on kids and families. Prior to that he was SVP of business development and monetization for Omnia Media, another digital content studio. Earlier, he was CinemaNow’s VP of content licensing and business development and worked at Dell, overseeing entertainment marketing and content strategy across film, TV, music and gaming.

Redbox operates a network of about 41,500 DVR and game rental kiosks across the U.S. The company was previously part of Outerwall and went private in 2016 in a deal with private-equity firm Apollo Global Management.

More Digital

  • SAG-AFTRA HQ

    SAG-AFTRA Ends Long Strike Against Ad Agency Bartle Bogle Hegarty

    SAG-AFTRA has ended its 10-month strike against Bartle Bogle Hegarty after the advertising agency agreed to sign the union’s new commercials contract. The union instructed its 160,000 members in September not to accept any work for BBH, which had been signed to SAG-AFTRA’s commercials contracts since 1999. The strike came two weeks after BBH publicly [...]

  • FaceApp is displayed on an iPhone,

    SAG-AFTRA Warns Members About FaceApp Terms of Use

    SAG-AFTRA is warning its 160,000 members about the “overreaching and invasive” terms of use for the FaceApp mobile application. FaceApp, developed by Russian company Wireless Lab, uses neural network technology to automatically generate transformations of faces in photographs. The app can be used to make users appear older, younger, or change gender. The terms include [...]

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

  • Billie Eilish

    ARRI, Mobile TV Group Back New Venture Revitalizing Streamed Concerts

    A new venture looking to bring a fresh approach to live-streaming concerts has gotten the backing of hardware heavyweights ARRI and Mobile TV Group. Wide+Close is launching with the mandate of shooting music performances with film cameras and cinematographers in order to give the content a more cinematic feel. “We want to take concert filming [...]

  • Fortnite Battle Royale

    How 'Fortnite' Fans Can Earn Loot by Watching YouTube Videos

    Epic Games and YouTube have teamed up with a special offer for “Fortnite” players — giving players of the popular battle-royale game rewards when they watch “Fortnite”-premiered content on the video platform. The catch: You have to watch at least 20 minutes of “Fortnite” special content or live esports broadcasts to receive the loot. Under [...]

  • Roku headquarters

    Roku Plans to Expand to Brazil, Other Countries (EXCLUSIVE)

    Roku plans to expand to multiple new territories in the coming months, Variety has learned. One of the first new markets for the company will likely be Brazil. An international expansion could help Roku grow its customer base, which in turn should lead to growing advertising revenues. Roku executives have been hinting at plans to [...]

  • Google Stadia Pro to Include 1

    Google’s Stadia Game Streaming Service to Include Free Monthly Game

    Google has been busy sharing additional details about its upcoming game streaming service Stadia, clearing up some confusion in the process. Stadia’s pro subscription tier, which will cost $10 per month, won’t be a Netflix-type subscription service. However, subscribers will get free games at the rate of about a title per month. That’s according to [...]

More From Our Brands

Access exclusive content