×

Camera Maker RED Brings Holographic Phone to AT&T & Verizon

RED Digital Cinema, best known among Hollywood insiders for its professional high-end cameras, is expanding into the consumer market: The company will start selling a smart phone dubbed the RED Hydrogen One via AT&T and Verizon this summer, both carriers announced Thursday.

Little is known about the Hydrogen One at this point, except for one key differentiator: The phone is equipped with what RED calls a holographic display, capable of displaying 3D content without the need to wear glasses, or even a VR headset.

Glasses-free 3D is not entirely new; TV manufacturers in particular have steadily been advancing the technology to offer 3D in the living room without the bulky glasses that contributed to the failure of previous 3D efforts. RED claims that its technology will be different from other attempts to bring 3D video to TVs and phones, but hasn’t shared many details about the technology it is using.

The company did reveal last year that it has developed its own video format, dubbed 4-view. It now plans to launch a video service dedicated to this type of content in time for the commercial availability of the Hydrogen One.

Popular on Variety

In addition to the 5.7-inch holographic display, the Hydrogen One also comes with the option to attach external accessories via a pogo pin system, which sounds similar to the way phone makers like Motorola and Essential have been allowing consumers to customize their phones with modular hardware including 360-degree cameras, mobile projectors and more. There is no word yet on what kind of accessories Red is planning to offer.

Also unclear at this point is the final price of the phone. RED offered consumers a chance to pre-order the device for a hefty $1200 when it first announced it last year, but carriers are likely going to make the phone a bit more affordable for qualifying customers. Final details are expected to be announced closer to the launch date, which is — you guessed it — also still unannounced.

More Digital

  • Cash and Maverick Baker

    TikTok Stars Cash and Maverick Baker Sign With Shots Studios

    Cash and Maverick Baker, teen-brother digital influencers and musicians with big followings on the TikTok short-video social app, have signed with management company Shots Studios, whose talent roster also includes Lele Pons. Born and raised in Henryetta, Okla., the Baker brothers run a joint TikTok account (with 7 million followers) where they post comedy, lip-sync [...]

  • Redbox Free Live TV

    Why Redbox Is Moving Into Free, Ad-Supported Streaming Video

    Redbox, best known for its network of fire-engine-red DVD-rental kiosks, has thrown its hat into the free-TV ring — with an ad-supported service that looks a lot like ViacomCBS’s Pluto TV. The company’s Redbox Free Live TV service, which soft-launched earlier this month, is now available nationwide as of Tuesday (Feb. 18). Like Pluto TV’s [...]

  • Erika North

    Erika North Joins Amazon Studios in Asia (EXCLUSIVE)

    Seasoned Asian TV production executive, Erika North has joined Amazon as head of Asia-Pacific Originals at Amazon Studios. North’s LinkedIn profile was updated to show her new status since February. North did not respond to  enquiries, but an Amazon source with knowledge of the situation told Variety that she took up the role from Tuesday. [...]

  • HQ Trivia

    HQ Trivia Lives? CEO Claims He's Found Potential Buyer for Live Game-Show App

    Hold the phone, HQties — there might be a second act for HQ Trivia. The once-buzzy live game-show app, whose audience had declined after peaking two years ago, shut down last week after the company ran out of money and a deal to sell it fell through. Now Rus Yusupov, CEO of parent company Intermedia [...]

  • Dolan Twins

    Dolan Twins to Launch Their First Podcast (EXCLUSIVE)

    The Dolan Twins, sibling digital influencers who have a combined following of more than 50 million across internet platforms, are set to launch their first podcast: “Deeper With The Dolan Twins.” The new weekly podcast from 20-year-old Ethan and Grayson Dolan is being produced under an exclusive pact with Cadence13, a division of Entercom Communications’ [...]

  • Justin Bieber Changes album cover

    Following Lil Nas X, Justin Bieber Track Is Latest to Highlight Online Marketplace

    A shout-out on social media from Justin Bieber has brought some additional shine to Splice Sounds, the popular platform for rights-cleared sounds and beats. The track “Running Over,” from Bieber’s album “Changes” and featuring Lil Dicky, was produced by The Audibles and is based on a loop created by British artist Laxcity and uploaded to Splice. [...]

  • LadBaby at Abbey Road Studio, London,

    Facebook Leans on Local Creators to Grow Watch and Hit New Target Areas

    As Facebook leans into sports, non-scripted and select scripted properties, it’s increasingly looking to an army of creators rather than A-list celebrities to tap into all three target areas as they grow businesses on the Watch platform. Facebook’s newly appointed head of entertainment media partnerships for Northern Europe Anna Higgs tells Variety, “The Watch strategy [...]

More From Our Brands

Access exclusive content