In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Warner Bros. claims the top spot in spending with “Rampage.”
Ads placed for the sci-fi film had an estimated media value of $5.47 million through Sunday for 1,110 national ad airings on 52 networks. (Spend figures are based on estimates generated from April 9-15. Estimates may be updated after the chart is posted as new information becomes available.) Warner Bros. prioritized spend across networks including NBC, ABC and CBS, and during programming including NBA Basketball, Empire and The Big Bang Theory.
Just behind “Rampage” in second place: Marvel’s “Avengers: Infinity War,” which saw 469 national ad airings across 36 networks, with an estimated media value of $3.18 million.
TV ad placements for Universal Pictures’ “Truth or Dare” (EMV: $3.02 million), STX Entertainment’s “I Feel Pretty” ($2 million) and Fox Searchlight Pictures’ “Super Troopers 2” ($1.8 million) round out the chart.
Notably, “I Feel Pretty” has the best iSpot Attention Index (114) in the ranking, getting 14% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
1 Movie titles with a minimum spend of $100,000 for airings detected between 04/09/2018 and 04/15/2018.
* TV Impressions – Total TV ad impressions delivered for the brand or spot.
* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than eight million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
Popular on Variety
Kit Harington on 'Game of Thrones' Ending, Women of Westeros
John Lithgow and Laurie Metcalf on Playing the Clintons: 'There's a Tremendous Undertow of Melancholy'
Kevin Costner on Oscar Netflix Controversy: 'Movies Are for Theaters'
Jordan Peele on the Message Behind 'Us'
Charlize Theron, Seth Rogen Weigh in on Theatrical vs. Streaming
Kathy Bates on Netflix Awards Debate: Short Theatrical Releases Are 'Dirty Pool'
The rare remake that’s actually a slight improvement on its predecessor, Richard Wong’s “Come as You Are” translates Geoffrey Enthoven’s 2011 Belgian “Hasta la Vista” to middle America. Other changes are less substantial, but this seriocomedy has a less formulaic feel than the original while remaining a crowd-pleasing buddy pic-caper with a soft-pedaled minority empowerment [...]
In a era when some mainstream entertainers have transitioned to targeting faith-based audiences, David Bazan is moving in the other direction. The gifted songwriter’s ersatz band Pedro the Lion was perhaps the most successful Christian indie rock act of its time, and the first to significantly cross over to secular fans. Then he ditched that persona (and [...]
As affectionate as a love letter but as substantial as an infomercial, Brian Loschiavo’s “Bluebird” may be of most interest to casual and/or newly converted country music fans who have occasionally wondered about the songwriters behind the songs. There’s a better than even-money chance that anyone who’s a loyal and longtime aficionado of the musical [...]
In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending for the fourth week in row with “Wonder Park.” Ads placed for the animated film had an estimated media value of $5.18 million through Sunday for 1,718 national [...]
In today’s film news roundup, Michael B. Jordan is producing a creature feature, billiards champ Cisero Murphy is getting a movie, the sixth Terminator movie gets a title, and Graham King receives an honor. PROJECT UNVEILED New Regency and Michael B. Jordan’s Outlier Society are partnering on an untitled monster movie from “Kong: Skull Island” [...]
Nicolas Cage will star in the martial arts actioner “Jiu Jitsu,” based on the comic book of the same name. The cast will also include Alain Moussi, who stars in the “Kickboxer” franchise. Dimitri Logothetis is producing with Martin Barab and directing from a script he wrote with Jim McGrath. Highland Film Group is handling [...]
A deal to establish a 100 million yuan ($14.9 million) co-production fund between China and Thailand was struck at FilMart on Tuesday to help launch TV and film projects that will appeal to Chinese and Southeast Asian audience. The deal that was struck by China’s Poly Film Investment Co., TW Capital from Thailand and Thai [...]