×
You will be redirected back to your article in seconds

ProSiebenSat.1 Buys Online Dating Business eHarmony

Love is in the air at German broadcaster and media group ProSiebenSat.1, which has bought U.S. online dating site eHarmony.

ProSiebenSat.1 owns the producers behind the “Married at First Sight” reality series, and is increasingly taking its matchmaking efforts beyond just TV. It had already bought into dating business Parship Elite Group, which it folded into an e-commerce division NuCom Group.

Private equity firm General Atlantic bought into NuCom earlier this year, and the eHarmony deal is the first since it became a partner in the business.

ProSieben said it spotted the potential for the add-on acquisition of eHarmony and in turn, Parship’s expansion into Australia and North America. The German company cited estimates that value the online dating market in the U.S. at $3 billion. It added that eHarmony expects 2.8 million new customers this year.

“Creating growth and leveraging synergies are key elements of our strategy,” said Max Conze, CEO ProSiebenSat.1. “This acquisition is an excellent fit. Bringing these two strong brands together will immediately create a world leading online matchmaking company.”

CEO Grant Langston (pictured, left) will continue to manage the eHarmony business with the Parship CEO Tim Schiffers (pictured, right) joining its board. “By bringing together our well-known, like-minded companies, we have the resources and shared knowledge to compete and achieve growth together in the online matchmaking market with a laser focus on creating long-lasting, meaningful relationships,” Langston said.

ProSiebenSat.1 has been diversifying beyond TV broadcasting, production and distribution in recent years with investments in e-commerce and digital businesses. The value of the eHarmony deal was not disclosed.

More TV

  • THE BLACKLIST -- "Katarina Rostova (#3)"

    ‘The Blacklist’ Bosses on Delivering the 'Really Intense Family Drama That We've Been Promising for Seven Years'

    SPOILER ALERT: Do not read if you have not yet watched “Katarina Rostova,” the midseason seventh season finale of “The Blacklist.” Since “The Blacklist” began it has been building towards a confrontation between Agent Elizabeth Keen (Megan Boone) and her biological mother, Katarina Rostova (Laila Robbins). That promised confrontation was front-and-center in the seventh season [...]

  • REEF BREAK - "Pilot" - When

    'Reef Break' Canceled After One Season at ABC

    “Reef Break” will not be back for a second season at ABC. The series debuted back in June on the broadcaster and aired 13 episodes, with the finale airing on Sept. 13. It starred Poppy Montgomery as Cat Chambers, Ray Stevenson as Jake Elliot, Desmond Chiam as Wyatt Cole, Melissa Bonne as Ana Dumont and [...]

  • Jeff Shell NBCUniversal

    Jeff Shell: Who Is the NBCUniversal Heir Apparent?

    Analytical, decisive, loyal, fair, empowering. Those are just a few of the choice words industry insiders who have worked with incoming NBCUniversal CEO Jeff Shell — set to succeed current chief exec Steve Burke, as Variety exclusively reported — use to describe the longtime media exec.  On Universal’s North Hollywood lot, many insiders who work [...]

  • Reese Witherspoon Kerry Washington Little Fires

    TV News Roundup: Hulu Reveals 'Little Fires Everywhere' Premiere Date

    In today’s TV news roundup, Hulu announces a premiere date for “Little Fires Everywhere” and Variety exclusively obtains a first look at this year’s Christmas episode of “The Simpsons.” DATES “Little Fires Everywhere” will debut March 18, Hulu announced. Produced by Reese Witherspoon’s Hello Sunshine, Kerry Washington’s Simpson Street, and ABC Signature Studios, the show [...]

  • Watchmen Regina King Tim Blake Nelson

    How 'Watchmen' Pulled Off One of the Best TV Seasons of the Decade

    The first time Damon Lindelof realized that “Watchmen” — his adaptation/remix/continuation of the groundbreaking 1986 graphic novel by Alan Moore and Dave Gibbons — might actually be a hit was after the pilot debuted at New York Comic Con in October. In the following panel, the 46-year-old writer-producer could tell the audience was connecting with [...]

  • 9-1-1: Angela Bassett in the “Christmas

    Live+3 Ratings for Week of Dec. 2: 'The Good Doctor,' '9-1-1' Top Gainers

    “The Good Doctor” on ABC and “9-1-1” on Fox were the two biggest gainers in the Live+3 TV ratings for the week of Dec. 2. The pair benefited from the absence of NBC’s “This Is Us,” which to date has shown the largest gains across all scripted shows after three days of delayed viewing. “Good [...]

More From Our Brands

Access exclusive content