×

PBS Taps BroadbandTV to Manage User-Uploaded YouTube Videos

PBS, looking to get a better handle on fan-uploaded YouTube videos that incorporate its intellectual property, has turned to digital media company BroadbandTV to manage user-generated content for shows including “Nova,” “Frontline,” “Nature” and PBS Kids series.

BBTV’s professional services team, working with PBS Distribution, is using its VISO NOVI service to detect, track and measure fan activity associated with the public broadcaster’s content. After identifying YouTube videos that use PBS content or characters, the broadcaster can then decide whether to take them down for copyright violations; leave them alone; or claim IP rights to collect ad revenue associated with them.

“The entertainment industry is facing a lot of challenges — not the least of which is protecting our [intellectual property],” said Andrea Downing, co-president of PBS Distribution. “We need a suite of tools to be successful, and BroadbandTV will be a powerful ally in managing our content on YouTube.”

YouTube has operated Content ID, an automated copyright-flagging system that compares uploads to reference files provided by rights-holders, for more than a decade. The video site also lets anyone to lodge a copyright-infringement complaint. BBTV’s services and tools work in conjunction with YouTube Content ID to identify and manage intellectual property.

BBTV has partnerships with other media and entertainment companies to manage user-generated content on YouTube, including the NBA, Viacom, Sony Pictures, Univision, Warner Bros., Turner and FremantleMedia.

BroadbandTV is majority-owned by European entertainment conglomerate RTL Group. Vancouver-based BBTV’s digital video networks include kids content brand HooplaKidz; hip-hop and electronic music destinations Opposition and WIMSIC; and NBA Playmakers, launched in partnership with the NBA, designed to generate fan-created content about sports, how-to and fitness, and basketball culture.

Pictured above: PBS Kids’ “Daniel Tiger’s Neighborhood”

Popular on Variety

More Digital

  • T.J. Dillashaw, right, kicks Cody Garbrandt

    Disney Plans UFC Broadcast for FX

    UFC matches will return to FX  – but not on a permanent basis. ESPN has been showing preliminary bouts to UFC pay-per-view events for the last while on ESPN and ESPN2, and then showing the main card on its ESPN+ subscription video service. In September, the early lineup will air on FX, which the UFC [...]

  • fundo logo

    Google‘s Area 120 Is Testing Fundo, a Crowdfunding Service for Creators (EXCLUSIVE)

    Google’s skunkworks lab Area 120 has been quietly testing an events-centric crowdfunding service for YouTubers, Variety has learned. Called Fundo, the service allows creators to invite their fans to virtual meet & greet sessions and other paid online events. A Google spokesperson confirmed the testing in a statement provided to Variety: “One of the many [...]

  • Telling Lies - Logan Marshall-Green

    Sam Barlow's 'Telling Lies' Government-Surveillance Thriller Game Sets Release Date

    After more than two years in the works, “Telling Lies” — the investigative thriller from acclaimed game creator Sam Barlow — is ready to take the stage. The game, produced with and released by Annapurna Interactive, will be available next Friday, Aug. 23, via Steam and Apple’s Mac and iOS app stores. “Telling Lies” will [...]

  • YouTube logo

    YouTube Will Stop Letting Copyright Holders Seize Revenue via Manual Claims on Very Short Music Clips

    YouTube is pushing back against overzealous copyright policing by music companies. Starting in mid-September, the video giant will forbid copyright holders from making manual claims to commandeer revenue generated by YouTube videos that include very short music clips (e.g., five seconds of a song) or “unintentional” music (like music from passing cars). “One concerning trend [...]

  • Chelsea Handler memoir book buy online

    Chelsea Handler Bonds With Alexa in iHeartRadio Smart Speaker Promo

    iHeartRadio has teamed up with Amazon to promote Chelsea Handler’s podcast “Life Will Be The Death Of Me.” Beginning this Thursday, users of Amazon’s Echo smart speaker and other devices with Alexa built-in can opt to get their mornings started with Handler cracking jokes and exchanging banter with the smart assistant. Users simply have to [...]

  • David Messinger, Activision Blizzard

    Activision Blizzard Hires CAA Veteran David Messinger as CMO

    Activision Blizzard tapped David Messinger, a former 15-plus-year veteran of CAA, as its first corporate-wide chief marketing officer. Messinger, based in Santa Monica, reports to Coddy Johnson, Activision Blizzard’s president and COO. It’s the first time the video-game company has appointed a CMO who will oversee the global marketing operations across all of Activision Blizzard [...]

More From Our Brands

Access exclusive content