×
You will be redirected back to your article in seconds

PBS Taps BroadbandTV to Manage User-Uploaded YouTube Videos

PBS, looking to get a better handle on fan-uploaded YouTube videos that incorporate its intellectual property, has turned to digital media company BroadbandTV to manage user-generated content for shows including “Nova,” “Frontline,” “Nature” and PBS Kids series.

BBTV’s professional services team, working with PBS Distribution, is using its VISO NOVI service to detect, track and measure fan activity associated with the public broadcaster’s content. After identifying YouTube videos that use PBS content or characters, the broadcaster can then decide whether to take them down for copyright violations; leave them alone; or claim IP rights to collect ad revenue associated with them.

“The entertainment industry is facing a lot of challenges — not the least of which is protecting our [intellectual property],” said Andrea Downing, co-president of PBS Distribution. “We need a suite of tools to be successful, and BroadbandTV will be a powerful ally in managing our content on YouTube.”

YouTube has operated Content ID, an automated copyright-flagging system that compares uploads to reference files provided by rights-holders, for more than a decade. The video site also lets anyone to lodge a copyright-infringement complaint. BBTV’s services and tools work in conjunction with YouTube Content ID to identify and manage intellectual property.

BBTV has partnerships with other media and entertainment companies to manage user-generated content on YouTube, including the NBA, Viacom, Sony Pictures, Univision, Warner Bros., Turner and FremantleMedia.

BroadbandTV is majority-owned by European entertainment conglomerate RTL Group. Vancouver-based BBTV’s digital video networks include kids content brand HooplaKidz; hip-hop and electronic music destinations Opposition and WIMSIC; and NBA Playmakers, launched in partnership with the NBA, designed to generate fan-created content about sports, how-to and fitness, and basketball culture.

Pictured above: PBS Kids’ “Daniel Tiger’s Neighborhood”

Popular on Variety

More Digital

  • Disney-Plus-mobile-app

    Verizon Will Give One Year of Disney Plus for Free to All Unlimited Wireless Customers

    Verizon is giving away Disney Plus — the Mouse House’s new streaming service debuting next month — free for one year to all of its wireless customers on unlimited-data plans, under a broad new partnership between the two companies. When Disney Plus launches Nov. 12, the telco will begin offering 12 months of the video-streaming [...]

  • Discovery Launching Free Streaming Service Dplay

    Discovery Launching Free Streaming Service Dplay in U.K., Ireland

    Discovery is making a free-streaming play in the U.K. and Ireland with the launch of Dplay. The ad-supported service launches this week. It will be programmed with content from Discovery’s bouquet of free-TV channels in the U.K., which include Quest, Food Network, and former UKTV brands Really and Home. The lineup of launch titles includes [...]

  • Doug Scott - Twitch

    Twitch Recruits Zynga's Doug Scott as Chief Marketing Officer

    Doug Scott is leaving as game company Zynga’s marketing boss to become Twitch’s CMO. Scott assumes the CMO role at Twitch after previous chief marketing officer Kate Jhaveri exited this summer to become the NBA’s top marketing exec. News of Scott’s hire comes less than a month after Twitch launched a redesigned logo and site, [...]

  • Carter Hansen - VidCon

    VidCon Hires Ex-AwesomenessTV Exec Carter Hansen to Head Conference Programming

    VidCon hired Carter Hansen, a founding executive at AwesomenessTV, as VP of programming to oversee conference programming and content for the internet-video events producer. In the newly created role, Hansen reports to VidCon GM Jim Louderback and will be based in Viacom’s Hollywood office. As part of overseeing programming worldwide for VidCon’s community, creator and [...]

More From Our Brands

Access exclusive content