×
You will be redirected back to your article in seconds

Endeavor’s Professional Bull Riders Launches $8 Monthly Video Service

Professional Bull Riders has gotten into the over-the-top saddle, looking to lasso rodeo fans with a Netflix-style subscription streaming service.

PBR, which is owned by Endeavor (formerly known as WME-IMG), on Monday launched RidePass, a digital-streaming service offering 500-plus hours per year of exclusive live event coverage, news and commentary programs, and original and scripted series.

RidePass costs $7.99 per month or $83.88 for an annual membership (which comes out to $6.99 monthly). Users can sign up for a 21-day free trial.

PBR has a broadcast-rights deal for major events with CBS, its longtime TV partner. As a companion to the TV coverage, the new RidePass network will present related programming, showing the action from PBR insiders “on and off the dirt.” The day after CBS broadcasts of PBR events, RidePass members will have access to full on-demand replays.

All told, PBR’s RidePass will expand fan access to more than 150 live PBR and Western-sports events. That is slated to include additional coverage of PBR’s premier and non-televised tours, international coverage of the sport’s top tours in Australia, Brazil, Canada and Mexico, and live rodeo events.

“Fans have been asking for more live-event coverage, more access to the sport’s compelling personalities, and additional ways to celebrate cowboy values,” PBR CEO Sean Gleason CEO said in a statement. “RidePass will allow fans to stream everything from their favorite PBR and rodeo events to original Western-themed sports series available nowhere else.”

WME-IMG, which adopted Endeavor as the name of the holding company last fall, acquired Pubelo, Colo.-based PBR in 2015 for about $100 million.

PBR RidePass is Endeavor’s third OTT service. The company’s UFC mixed-martial arts org operates UFC Fight Pass, and in late 2015 IMG launched Made to Measure (M2M), an ad-supported digital fashion network.

RidePass’ first live-streaming event will be PBR’s St. Louis Invitational Presented by Express Employment Professionals from Scottrade Center on Saturday, Feb. 17. The first streaming rodeo event will be a showdown to be held at Thomas and Mack Center in Las Vegas in conjunction with PBR’s Last Cowboy Standing, with two rodeo performances on May 5-6.

Original series available at launch include “Keepin’ It 90,” featuring two-time PBR World Champion J.B. Mauney and popular Western personality Dale Brisby; and “In Color,” with in-depth interviews with current and past PBR stars.

At launch, RidePass is available for iOS and Android mobile apps and on the web (at ridepass.com). It will be available on streaming devices including Amazon Fire TV, Apple TV and Roku later this year, according to PBR.

More Digital

  • Google Stream Detailed, Named Stadia

    Google Stream Detailed, Named Stadia

    Stadia is Google’s big push into game development and publishing, the company announced Tuesday at the Game Developers Conference. “Our next big effort is to build a game platform for everyone,” Google CEO Sundar Pichai said. “When we say everyone we really mean it.” He said the company wants to “change the game” by bringing [...]

  • Amazon Focused on Building the Game

    Amazon Focused on Building the Game Industry's Digital Infrastructure

    While most of the discussion around Amazon’s presence in the game industry revolves around their scattershot game projects and rumored cloud gaming platform, the tech giant has been far more involved in building the backend infrastructure for major games. Companies like Square Enix and Zynga both use Amazon Games Tech, Amazon’s portfolio of services that [...]

  • patreon logo

    Patreon Launches Tiered Pricing for Creators, Introduces Rates for Micropayments

    Membership services platform Patreon is growing up: The company announced Tuesday that it is moving away from its one-size-fits-all pricing model for creators, introducing two new tiers in the process. In addition, Patreon is also standardizing its payment processing fees, and introducing a new dedicated rate for small-donor transactions. Patreon’s cut of the membership fees [...]

  • Watch Google's Game Stream Tech Unveiling

    Watch Google's Game Stream Tech Unveiling Live Here

    Google has been teasing its big gaming announcement for weeks, and the time has finally come to see what all of its buzz building is about. The company is set to kick-off its Game Developers Conference keynote at 1 p.m. ET Tuesday for a roughly hour-long event that will be livestreamed. While Google hasn’t spelled [...]

  • HP Introduces $599 Reverb VR Headset

    HP Releases High-Resolution Reverb VR Headset

    HP is giving VR headsets another shot: After first releasing a fairly unremarkable PC-based headset among a wave of similar Windows Mixed Reality devices in 2017, the company is now back with a device that aims to trump competitors like HTC’s Vive Pro with a higher display resolution. HP’s new Reverb VR headset offers 2160 [...]

  • Songtrust’s Joe Conyers III Slams Streaming

    Songtrust’s New Chief Strategy Officer, Joe Conyers III, Slams Streaming Services’ CRB Appeal

    Songtrust, the digital rights-management platform cofounded by Downtown Music Publishing’s Justin Kalifowitz, today announced that Joe Conyers III has been elevated to Chief Strategy Officer. According to the announcement, as co-founder and GM of Songtrust for the past eight years, Conyers has led the company from prototype to servicing over 20,000 publishers to collect their [...]

  • Gravitas Ventures Launches Streaming Service Gravitas

    Gravitas Ventures Launches Streaming Service Gravitas Movies (EXCLUSIVE)

    Indie film specialist Gravitas Ventures has launched the streaming service Gravitas Movies with a $4.99 monthly price, Variety has learned exclusively. The 13-year-old distributor unveiled the SVOD service in the U.S. on Tuesday, touting Gravitas Movies as the new streaming service for lovers of independent film, offering a 1,000-title catalog of commercial-free films with new [...]

More From Our Brands

Access exclusive content