You will be redirected back to your article in seconds

Paula Kaplan Exits AwesomenessTV to Rejoin Viacom as Head of Digital Talent and Development

Viacom Digital Studios has hired Paula Kaplan, AwesomenessTV’s chief talent officer formerly worked at Viacom’s Nickelodeon for more than two decades, as executive VP of talent and development.

Kaplan joins her former Awesomeness colleague Kelly Day, who was tapped as Viacom Digital Studios president last November. In the newly created role at VDS, Kaplan will be responsible for building and managing talent and production partnerships with an eye toward creating original talent-centric intellectual property. She’s also tasked with coordinating talent and production-deal strategy with other Viacom divisions.

“Paula is a seasoned executive and a well-regarded leader in the creative community, with a track record of identifying and nurturing talent and delivering revenue-generating results,” Day wrote in a memo to staff Thursday announcing the hire.

Kaplan officially starts at Viacom Digital Studios on Monday, April 30, reported to Day (who was formerly Awesomeness’ chief business officer). VDS was formed with a mission to produce new original digital entertainment and brand-sponsored content for a range of platforms, as well as work with other Viacom brands on new online initiatives.

Before joining VDS, Kaplan led the overall talent strategy for AwesomenessTV, including creative and business operations for the multichannel network side of the business as well as casting for feature films and digital series. Prior to joining Awesomeness in July 2015, she had spent more than 20 years at Nickelodeon in a variety of roles, including EVP of original programming and live events. At Nick, she worked with talent from live-action series such as “iCarly” and “Drake and Josh” to animated franchises including “SpongeBob Squarepants” and “Dora the Explorer.” Kaplan also helped build the Nickelodeon Kids’ Choice Awards live event into an annual mainstay for the cable network.

Kaplan’s hire follows the recent promotion of Stefanie Schwartz to EVP of Viacom Digital Studios strategy and operations and Viacom Media Networks digital partnerships.

All told, in the first quarter of 2018, Viacom had around 850 million social followers, delivering 4.3 billion video views (up 70% year over year) and 4.7 billion minutes viewed in the U.S. (up 78%).

More Digital

  • Rotten Tomatoes

    Rotten Tomatoes Revamps Movie Audience Scores to Focus on Verified Ticket Buyers

    Rotten Tomatoes is dramatically changing its Audience Score methodology for movies: The site’s standard user rating will now reflect only moviegoers who can prove they’ve bought a ticket to see it in a theater. It’s another troll-fighting move by Rotten Tomatoes, designed to curb coordinated “review bombs” aimed at pushing down the Audience Score for [...]

  • New Handheld Console Playdate Has a

    New Handheld Console Playdate Has a Crank and 12 Games

    Portland-based Panic has a shiny new game console, called Playdate, and a slew of new games to go with it, the developer announced Wednesday via Twitter. Playdate is a bright yellow, handheld console with a black and white screen and a crank— no not for power, this little crank has functionality in some games for [...]

  • BBC Studios Names Anna Cronin Digital

    BBC Studios Names Anna Cronin Digital Content Director (EXCLUSIVE)

    Anna Cronin has been upped to director of digital content at BBC Studios, a new role at the production and distribution arm of the U.K. pubcaster. The position is within BBC Studios’ content partnerships division, which oversees the company’s programming and IP partnerships. Cronin will work with U.K. and international partners, and notably those in [...]

  • Facebook's Oculus Quest Shows How AR

    What the Oculus Quest Can Teach Us About the Future of Mixed Reality

    Facebook’s new Oculus Quest headset is a great gaming device that simplifies virtual reality (VR), doing away with the need for an expensive PC and external tracking hardware. But with its integrated tracking, the Quest can also teach us a thing or two about the future of virtual and augmented reality. Those two areas of [...]

  • snapchat-logo

    Snapchat Takes Down Porn Lenses, May Start Cat-and-Mouse Game

    Snapchat quickly removed a handful of x-rated augmented reality lenses Tuesday, dealing a blow to efforts by adult entertainment company Naughty America to promote its subscriptions to the service’s users. However, the porn studio may not be quite done with Snapchat just yet, as it is still distributing the source files that allow Snapchat users [...]

  • YouTube logo

    Why YouTube Is Changing the Way It Reports Subscriber Counts

    Within the next three months, YouTube will change the way it publicly displays channel subscriber counts: It will provide only rounded figures instead of actual follower numbers. For example, under the change, T-Series — the Indian music-video channel that recently surpassed PewDiePie to become the most-subscribed channel on the platform — would be listed in [...]

More From Our Brands

Access exclusive content