×
You will be redirected back to your article in seconds

Pandora Names Jason Roth Head of Product and Partnership Communications

The veteran public relations strategist has held senior roles at Apple, Spotify and Capitol Records.

Pandora has named veteran music/technology communications exec Jason Roth as its new Head of Product and Partnership Communications, based at the company’s Oakland headquarters. Roth, who starts this week, will report to Pandora’s newly-hired VP of Brand and Communications, Brad Minor, who comes via senior branding roles at JP Morgan Chase & Co. and American Express.

Roth most recently managed communications and editorial strategy for HP’s 3D printing business, but the well-regarded PR vet has a deep resume of senior communications roles in the music space that includes Senior Publicity Director for Capitol Records, where he worked with Coldplay, LCD Soundsystem, Liz Phair, The Decemberists and the Beatles catalog, among others, as well as senior roles at Spotify and Apple, where he led communications for iTunes for many years.

Roth is also a longtime music writer whose work has appeared in Spin, the Chicago Tribune, and New City, among others, and moonlights as a contributor to NPR Music.

Roth, whose late father Morry was Variety’s midwest bureau chief for over 35 years, was indoctrinated into the music industry from an early age. “While other fathers and sons were bonding at baseball games, we were bonding at Black Sabbath and Ramones concerts,” said Roth. “We tried to play it like normal people, but we went to exactly one Boy Scout meeting, where other dads were wearing khaki shorts and tying knots, and turned right around and went to a Judas Priest show.”

As competition in the music streaming space continues to heat up from Spotify and Apple Music, a recently-announced acquisition of Pandora by SiriusXM, expected to close next year, would create the world’s largest audience audio entertainment company.

Said Roth: “The most exciting part of leading product and partnership communications for Pandora is that those two things are so central to driving this new era for the company, where it has the wind back in its sails, accelerating listener growth, big market-leading partners, and some things in the works that are genuinely going to surprise people and make Pandora the one to watch. I can’t wait to help tell that story.”

More Digital

  • Netflix-logo-N-icon

    Netflix Raises $2.2 Billion Through Junk-Bond Offering

    Netflix just went deeper into hock: The company announced the pricing of unsecured bonds in a transaction raising around $2.2 billion, giving it more cash to invest in content, real estate and infrastructure. The streamer had said Tuesday that it planned to raise $2 billion through a new debt offering, bringing its long-term debt to [...]

  • Facebook Logo

    Facebook Anticipates It Will Have to Pay FTC Up to $5 Billion for Privacy Violations

    Facebook executives expect that the company will have to pay as much as $5 billion as a result of an ongoing FTC investigation into its privacy practices, they revealed in Facebook’s Q1 2019 earnings release Wednesday. As a result of these anticipated charges, Facebook set aside $3 billion in the quarter, which significantly impacted its [...]

  • Avengers: Endgame

    'Avengers: Endgame' Full Movie Hits Piracy Networks (Report)

    Disney/Marvel’s “Avengers: Endgame,” poised to be the hugest movie opening in history, has hit piracy networks — two days before its U.S. premiere — with a copy evidently recorded in a Chinese movie theater now circulating online, according to a published report. Users in China began sharing a 1.2-gigabyte file of “Avengers: Endgame” on peer-to-peer [...]

  • Childish Gambino 'Pharos" AR App Launches

    Childish Gambino Releases 'Pharos' AR App for Android Phones

    Childish Gambino is taking his “Pharos” multimedia franchise to a new platform: Donald Glover’s alter ego released a “Pharos” augmented reality (AR) app for Android phones Wednesday morning, with an iOS version forthcoming at a later time. The app allows users to open up an AR portal in their living room (or where ever else [...]

  • How Baobab Studios Made 'Bonfire,' Its

    Baobab’s New VR Film ‘Bonfire’ Puts the Viewer at the Center of the Story

    Baobab Studios, the VR studio known for Pixar-quality animated virtual reality short films like “Invasion!” and “Crow: The Legend,” is back at Tribeca Film Festival this week with a new VR short that puts you at the center of the story — and lets you experience bonding around a campfire a million miles from home. [...]

  • NFL-Sunday-Ticket-DIRECTV

    AT&T CEO Expects DirecTV to Keep NFL Sunday Ticket Exclusively

    AT&T believes it will hang on to DirecTV’s exclusive rights for the NFL Sunday Ticket, even as the league has said it’s considering ending the satellite operator’s exclusivity to extend the out-of-home games package to streaming platforms. “The exclusivity [of Sunday Ticket] should remain as we go forward on DirecTV,” AT&T CEO and chairman Randall [...]

More From Our Brands

Access exclusive content