×
You will be redirected back to your article in seconds

Pandora Names Jason Roth Head of Product and Partnership Communications

The veteran public relations strategist has held senior roles at Apple, Spotify and Capitol Records.

Pandora has named veteran music/technology communications exec Jason Roth as its new Head of Product and Partnership Communications, based at the company’s Oakland headquarters. Roth, who starts this week, will report to Pandora’s newly-hired VP of Brand and Communications, Brad Minor, who comes via senior branding roles at JP Morgan Chase & Co. and American Express.

Roth most recently managed communications and editorial strategy for HP’s 3D printing business, but the well-regarded PR vet has a deep resume of senior communications roles in the music space that includes Senior Publicity Director for Capitol Records, where he worked with Coldplay, LCD Soundsystem, Liz Phair, The Decemberists and the Beatles catalog, among others, as well as senior roles at Spotify and Apple, where he led communications for iTunes for many years.

Roth is also a longtime music writer whose work has appeared in Spin, the Chicago Tribune, and New City, among others, and moonlights as a contributor to NPR Music.

Roth, whose late father Morry was Variety’s midwest bureau chief for over 35 years, was indoctrinated into the music industry from an early age. “While other fathers and sons were bonding at baseball games, we were bonding at Black Sabbath and Ramones concerts,” said Roth. “We tried to play it like normal people, but we went to exactly one Boy Scout meeting, where other dads were wearing khaki shorts and tying knots, and turned right around and went to a Judas Priest show.”

As competition in the music streaming space continues to heat up from Spotify and Apple Music, a recently-announced acquisition of Pandora by SiriusXM, expected to close next year, would create the world’s largest audience audio entertainment company.

Said Roth: “The most exciting part of leading product and partnership communications for Pandora is that those two things are so central to driving this new era for the company, where it has the wind back in its sails, accelerating listener growth, big market-leading partners, and some things in the works that are genuinely going to surprise people and make Pandora the one to watch. I can’t wait to help tell that story.”

More Digital

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

  • Skyline of Doha at night with

    Qatar's beIN Rallies Support From U.S. Companies Against Pirate Broadcaster beoutQ

    Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]

  • Carlos SlimMexican tycoon Carlos Slim participates

    Carlos Slim’s America Movil Looks to Invest $8.5 Billion in Latin America This Year

    América Móvil general director Daniel Hajj has announced that Carlos Slim’s Mexican conglomerate plans to invest $8.5 billion in Latin American in 2019, focusing primarily on fiber-optic infrastructure and updated mobile technologies such as 4.5G and 5gG. In a conference call with analysts, following the company’s recap of fourth quarter results, Hajj laid out the [...]

  • Netflix Gooses Movistar Uptake in Spain

    Netflix Gooses Movistar + Uptake in Spain

    MADRID — Telefonica’s Movistar +, the biggest pay TV-SVOD service in Spain, is feeling the Netflix effect. And for the good. Following Netflix’s launch on Movistar + on Dec. 11, more than one third of new subscribers to Movistar, Telefonica’s telephony, internet and TV service, have taken the new Netflix option. 35% of established clients [...]

  • Transformers: War For Cybertron

    Transformers Origin Story Coming to Netflix as Animated Series in 2020

    Netflix and Hasbro have partnered with Rooster Teeth to bring “Transformers: War for Cybertron” — telling the origin story of the Transformers universe — to the global streaming service in an original series set to launch in 2020. The producers promise that the series will feature a “new animation look and style” that shows the [...]

  • Gimlet Media Podcasting

    Spotify Paid Nearly $340 Million to Buy Podcast Startups Gimlet and Anchor

    Streaming-audio giant Spotify shelled out around €300 million, or about $337 million, to buy podcasting companies — producer Gimlet Media and services provider Anchor FM Inc., the company said. The deals for Gimlet and Anchor, announced last week, were primarily in cash, with the total purchase prices subject to closing adjustments, Spotify disclosed the figure in [...]

More From Our Brands

Access exclusive content