×

Onedome to Open ‘Unreal Garden’ Augmented Reality Art Exhibit in San Francisco

San Francisco-based Onedome is unveiling a decidedly different take on location-based immersive entertainment in the Bay Area later this week: The company will open its very first augmented reality art exhibit to the public in downtown San Francisco this coming Friday.

Dubbed “The Unreal Garden,” the exhibit lets consumers freely roam an enchanted world of plants, animals and digital art objects, brought to life with traditional projection technologies as well as Microsoft’s Hololens AR headset, combined behind the scenes with technology from HP.

The exhibit includes a total of 10 art pieces from 9 artists, including Android Jones, John Park, Jasmine Pradissitto, Andy Thomas, Shuster + Moseley, Scott Musgrove, Werc, Ray Kallmeyer and Vladislav Solovjov. Onedome helped to digitize their artwork and port it to the Hololens. The company also worked to combine all of the individual pieces to a group experience, allowing visitors to work together to unlock special visual effects.

However, the goal of the company wasn’t to build its own dedicated AR sphere, but to host other artists in a new environment, said Onedome co-founder and chief marketing officer Leila Amirsadeghi. “We don’t want to be creators, we want to be curators.”

The Unreal Garden is only a first step in Onedome’s plans for curated immersive art spaces. In December, the company plans to open a separate exhibition called LMNL in its San Francisco location, which will include 15 interactive installations in separate rooms. “There will be secret passages,” teased Amirsadeghi.

And in the coming years, Onedome plans to open additional locations across the U.S. Amirsadeghi said that it won’t directly compete with other location-based immersive entertainment, including the location-based VR experiences that have been popping up in malls and movie theaters everywhere in recent months. “There is so much room for all of us,” she said.

Popular on Variety

More Digital

  • Tony Ayres - International Live Action

    Netflix Boards Tony Ayres' Tech Thriller 'Clickbait'

    Top Australian film and TV creator, Tony Ayres, “Harry Potter” producer David Heyman and Christian White have set up “Clickbait,” a new thriller series for Netflix. It probes probing the dangers of social media and the widening gulf between people’s real and virtual selves. The show is to be produced in Melbourne, Australia through NBC [...]

  • MINDHUNTER

    Netflix's Podcast Slate 'Deepens' Space Around Original Content, Programmers Say

    It should come as no surprise that, in its quest to become a full-blown entertainment ecosystem, Netflix has built a roster of podcast programming to complement its scores or original series and films. The programs recruit top talent and hosts to hang out and talk about the streaming giant’s TV and film content. It’s a [...]

  • Netflix-logo-N-icon

    Netflix Is Testing Human-Curated 'Collections'

    Netflix, a company powered by the strategic use of data, relies on artificial intelligence to suggest new content that its streaming customers are likely to be interested in. Now it’s looking to potentially add a human touch: The company has launched a limited-scale test of “Collections,” a new feature that presents groups of movies and [...]

  • wolves in the walls emmy

    Neil Gaiman VR Experience 'Wolves in the Walls' Wins Primetime Emmy

    “Wolves in the Walls,” the virtual reality (VR) experience based on Neil Gaiman’s children’s book by the same name, has been awarded with a Primetime Emmy for outstanding innovation in interactive media. The experience has been produced by San Francisco-based immersive entertainment startup Fable, which puts a big effort on making the viewer a participating [...]

  • The Void San Francisco

    The Void Teams Up With Sony Pictures for New Location-Based VR Experience

    James Murdoch-backed virtual reality (VR) startup The Void has teamed up with Sony Pictures Virtual reality to produce a new location-based VR experience, according to Curtis Hickman, the startup’s chief creative officer. Hickman revealed the partnership in a conversation with Variety this week, during which he also outlined plans to bring more original IP to [...]

  • US President Donald J. Trump speaks

    Apple Stock Down 4.6% After Trump ‘Orders’ Companies to Leave China

    Apple’s share price was down around 4.6% Friday at the close of the market, to $202.64 per share, after President Trump took to Twitter to “order” U.S. companies to leave China. The slide came amid a market-wide sell-off, with the NASDAQ sliding 3%, and the Dow dropping 623 points. Trump’s edict was a response to [...]

  • Former head of CAA China Peter

    Peter Loehr to Spearhead Asia Expansion of Genies Avatar Venture (EXCLUSIVE)

    Peter Loehr, the former head of CAA in China, and seasoned music executive John Possman have been tapped by digital avatar company Genies to lead its expansion into Asia. The company’s proprietary avatar technology allows users to express ideas, thoughts and feelings in a different way from text, audio and video. Within the app and [...]

More From Our Brands

Access exclusive content