×
You will be redirected back to your article in seconds

NFL Renews Amazon Streaming Deal for ‘Thursday Night Football’ for 2018-19 Seasons

Games will be simulcast on Prime Video and will be free to watch on Amazon-owned Twitch

The National Football League renewed its pact with Amazon for two more years to deliver the league’s “Thursday Night Football” games package to the ecommerce giant’s 100 million Prime video members worldwide.

Financial terms weren’t disclosed. Amazon is paying the NFL $65 million per year under the pact, Reuters reported, citing unnamed sources. Amazon was widely reported to have paid $50 million for the 2017 “TNF” package, but sources have said that number is inflated.

Amazon Prime will stream the 11 “TNF” games broadcast by Fox on TV for each of the 2018 and 2019 seasons, available to customers in more than 200 countries and territories. In the U.S., the games will also be simulcast on NFL Network and distributed in Spanish on Fox Deportes.

One interesting new wrinkle: Amazon-owned Twitch will also live-stream the “Thursday Night Football” games, free to anyone to watch on the platform, according to a Twitch rep. The league and Amazon said they plan to create “enhanced fan-viewing experiences” for the games including on Twitch.

Amazon acquired the “Thursday Night Football” global digital rights in 2017, after Twitter had those the year prior. Last year, Prime Video’s live-streaming of NFL “Thursday Night Football” games drew more than 18 million total viewers over the 11 games.

“Our customers love to stream football,” said Jeff Blackburn, SVP of business development and entertainment at Amazon. “We’re thrilled to continue our relationship with the NFL and offer Prime members another two seasons of ‘Thursday Night Football.'”

Facebook, which like Amazon has been actively hunting for live sports rights, bowed out of the “TNF” bidding earlier this year. Google’s YouTube and Twitter are believed to have made offers.

Brian Rolapp, the NFL’s chief media and business officer, added, “Having over 100 million Amazon Prime members provides a massive platform to distribute ‘Thursday Night Football’ digitally, not only to our fans in the United States but also around the world.”

As part of its promo efforts last year to drive “TNF” tune-in, Amazon shipped out about 10 million boxes with a football-shaped design in the U.S. for Prime orders.

In addition to “Thursday Night Football,” Amazon Prime Video also is set to bow the third season of NFL Films documentary series “All or Nothing,” featuring the Dallas Cowboys. The first two installments followed the Arizona Cardinals and the L.A. Rams.

In January, Fox Sports inked a five-year deal for “Thursday Night Football” with the league that includes games between weeks 4-15 (excluding Thanksgiving night) to be broadcast on Fox, simulcast via NFL Network and Fox Deportes.

The NFL announced the renewal with Amazon after the ecommerce giant reported first-quarter 2018 earnings that dramatically beat Wall Street expectations, with $51.0 billion in sales and net income more than doubling to $1.6 billion.

More Digital

  • Niantic's Harry Potter: Wizards Unite Game

    ‘Harry Potter: Wizards Unite’ to Launch This Week

    “Pokemon Go” maker Niantic is getting ready to launch its next big game: “Harry Potter: Wizards Unite” is set to launch in June 21, the company revealed in a tweet this week. The worldwide launch of Harry Potter: Wizards Unite begins this Friday, June 21! Keep your eyes peeled and wand ready for more information [...]

  • google podcast creator program

    Google, PRX Unveil Second Slate of Their Podcasts Creator Program (EXCLUSIVE)

    Roughly a year after first unveiling its podcasts creator program, Google is renewing its commitment to train budding podcasters. Together with public radio and podcast distributor PRX, Google has chosen 6 podcasters from around the world to participate in the next round of the creator program. The podcasts included in the second cohort are “37 [...]

  • Camila Cabello

    Camila Cabello Reveals Podcast Obsessions, Teases New Album at Cannes Lions

    Camila Cabello was the featured speaker at a Tuesday afternoon panel at Cannes Lions, the annual gathering of marketing, design and entertainment professionals in the south of France. Joined by Spotify chief content officer Dawn Ostroff, the talk, moderated by Variety editor Shirley Halperin, was centered around the theme of the golden age of sound [...]

  • Meg Whitman and Jeffrey Katzenberg

    Quibi Has Already Booked $100 Million in Ad Sales, Jeffrey Katzenberg and Meg Whitman Say

    Quibi, the ambitious short-form video venture from Jeffrey Katzenberg and CEO Meg Whitman, has sold $100 million in upfront ad inventory with six advertisers ahead of its April 2020 debut. Advertisers that have committed ad spending to Quibi include Google, Procter & Gamble, PepsiCo, Walmart, Progressive and AB InBev, according to the company. The $100 [...]

  • China's iQIYI Signs Content, Channel Pact

    China's iQIYI Signs Content, Channel Pact With Malaysia's Astro

    Astro Malaysia, Malaysia’s leading pay-TV operator, has struck a strategic agreement with Chinese streaming platform iQIYI. Astro obtains the exclusive rights to deliver iQIYI content on TV, on-demand and via OTT in Malaysia. It will launch the first iQIYI-branded channel comprising iQIYI’s extensive slate of original content from drama to variety shows and movies. Astro [...]

  • Toy Story 4 Forky

    ‘Toy Story 4’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Disney Pixar claims the top spot in spending with “Toy Story 4.” Ads placed for the animated film had an estimated media value of $5.53 million through Sunday for 1,073 national ad airings on 38 networks. [...]

  • Murder Mystery

    Netflix Reveals Record-Breaking Stats for Sandler-Aniston 'Murder Mystery' Flick

    “Murder Mystery,” the latest Adam Sandler film to debut on Netflix, broke viewing records on the streaming service, the company revealed Tuesday. The film, which is co-headlined by Jennifer Aniston, was seen by close to 30.9 million households in its first 3 days, according to a tweet sent out Tuesday afternoon. 🚨ADAM SANDLER AND JENNIFER [...]

More From Our Brands

Access exclusive content