×
You will be redirected back to your article in seconds

NFL Renews Amazon Streaming Deal for ‘Thursday Night Football’ for 2018-19 Seasons

Games will be simulcast on Prime Video and will be free to watch on Amazon-owned Twitch

The National Football League renewed its pact with Amazon for two more years to deliver the league’s “Thursday Night Football” games package to the ecommerce giant’s 100 million Prime video members worldwide.

Financial terms weren’t disclosed. Amazon is paying the NFL $65 million per year under the pact, Reuters reported, citing unnamed sources. Amazon was widely reported to have paid $50 million for the 2017 “TNF” package, but sources have said that number is inflated.

Amazon Prime will stream the 11 “TNF” games broadcast by Fox on TV for each of the 2018 and 2019 seasons, available to customers in more than 200 countries and territories. In the U.S., the games will also be simulcast on NFL Network and distributed in Spanish on Fox Deportes.

One interesting new wrinkle: Amazon-owned Twitch will also live-stream the “Thursday Night Football” games, free to anyone to watch on the platform, according to a Twitch rep. The league and Amazon said they plan to create “enhanced fan-viewing experiences” for the games including on Twitch.

Amazon acquired the “Thursday Night Football” global digital rights in 2017, after Twitter had those the year prior. Last year, Prime Video’s live-streaming of NFL “Thursday Night Football” games drew more than 18 million total viewers over the 11 games.

“Our customers love to stream football,” said Jeff Blackburn, SVP of business development and entertainment at Amazon. “We’re thrilled to continue our relationship with the NFL and offer Prime members another two seasons of ‘Thursday Night Football.'”

Facebook, which like Amazon has been actively hunting for live sports rights, bowed out of the “TNF” bidding earlier this year. Google’s YouTube and Twitter are believed to have made offers.

Brian Rolapp, the NFL’s chief media and business officer, added, “Having over 100 million Amazon Prime members provides a massive platform to distribute ‘Thursday Night Football’ digitally, not only to our fans in the United States but also around the world.”

As part of its promo efforts last year to drive “TNF” tune-in, Amazon shipped out about 10 million boxes with a football-shaped design in the U.S. for Prime orders.

In addition to “Thursday Night Football,” Amazon Prime Video also is set to bow the third season of NFL Films documentary series “All or Nothing,” featuring the Dallas Cowboys. The first two installments followed the Arizona Cardinals and the L.A. Rams.

In January, Fox Sports inked a five-year deal for “Thursday Night Football” with the league that includes games between weeks 4-15 (excluding Thanksgiving night) to be broadcast on Fox, simulcast via NFL Network and Fox Deportes.

The NFL announced the renewal with Amazon after the ecommerce giant reported first-quarter 2018 earnings that dramatically beat Wall Street expectations, with $51.0 billion in sales and net income more than doubling to $1.6 billion.

More Digital

  • Jingle Punks Jingle Player

    Jingle Punks at 10: How the Production Music Platform's Player Works

    Though its primary function is creative, Jingle Punks is built on a foundation of technology and administration. The patented Jingle Player that lets customers search for music using pop culture terms is both intuitive and efficient. Typing in “Reservoir Dogs” or “Starbucks” generates suggestions. Queries are monitored “so if there isn’t an exact match, we’ll suggest [...]

  • Jill Goldfarb - Jukin Media

    Jukin Hires TV Veteran Jill Goldfarb as VP of Linear Programming

    Jukin Media, which specializes in licensing user-generated viral videos, hired Jill Goldfarb as VP of linear programming. Goldfarb’s former tours of duty include serving as Discovery Channel’s VP of programming and as VP of program planning and scheduling at ABC Family/Fox Family Channel. Most recently, for the past five years she worked as an independent [...]

  • Imax Is Exiting the VR Space,

    Imax Is Shutting Down Its VR Business, Closing Remaining Three VR Centers in Q1

    Imax is making its exit from virtual reality (VR) official: The company notified shareholders with a SEC filing Thursday that it will close down its remaining three VR centers, and write off “certain VR content investments.” A company spokesperson confirmed the planned closures and shared the following statement with Variety: “With the launch of the [...]

  • Apple Music Connect Is Being Discontinued

    Apple Music Phases Out Connect Social Feed

    Apple Music has notified artists that it will be phasing out its Connect social feed. Artists won’t be able to post to Connect anymore effective immediately, and their existing posts will be removed by next May, according to an email sent to artists that was first published by 9to5Mac Thursday. “Today we’re streamlining music discovery [...]

  • YouTube logo

    YouTube Warns Creators They May See Subscriber Count Drops Amid Spam-Account Purge

    YouTube is enacting a broad purge of spam accounts over the next two days, and it’s warning creators they could see a big drop in subscribers as a result. According to YouTube, on Dec. 13-14, creators “may see a noticeable decrease” in subscriber counts. The Google-owned video service regularly works to verify the legitimacy of [...]

  • Ninja to Call 'Thursday Night Football'

    Ninja to Call NFL 'Thursday Night Football' Game on Twitch Free Live-Stream

    Tyler “Ninja” Blevins is Twitch’s most popular live-streaming gamer. Now he’s taking his play-by-play skills to the NFL — although it remains to be seen how many of his millions of followers are actually interested in his commentary on gridiron action. This season, Amazon-owned Twitch has provided free live-streaming feeds of the NFL’s “Thursday Night [...]

  • Amazon Starts Selling Chromecast Again, YouTube

    Amazon Starts Selling Google’s Chromecast Again

    Amazon is once again selling Google’s Chromecast streaming adapter, three years after yanking the product from its website. The e-commerce giant began listing the third-generation model of Google’s Chromecast streaming stick, as well as the 4K-capable Chromecast Ultra, on its website this week. The move could be a first step toward a more comprehensive business [...]

More From Our Brands

Access exclusive content